Peter Hinchliffe

Strategy Director at NXT Digital Solutions
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Location
UK
Languages
  • English -

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Nikita Patel

Working with Peter over the revamp and rebuild of the new company website was an absolute pleasure. Strategic in his approach, Peter and his team delivered a new website and content management system on time and on budget. Peter is always happy to advice and help whenever we’ve needed; I’m pleased to say that we still continue to work closely with Peter and his team to continue to improve our Digital platform.

Henry Aldridge

Peter was a pleasure to work with, bringing a wealth of experience and entrepreneurial panache to the role. Pete developed a keen understanding of the best way to work closely with the operations team to project the business and will undoubtedly be a success in his new venture. He does, unfortunately, hate beer.

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Experience

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Strategy Director
      • Jan 2017 - Present

      Main responsibilities are to develop strategic digital consultancy for all NXT's clients and prospects. This role involves research and development, scoping of data, insights, brand and audiences to then strategise fit for purpose digital campaigns and products to be developed by NXT’s in-house team. As a co-owner of the business, my aim is to ensure we constantly exceed client’s expectations and ensure we deliver the best possible digital products. As an agency we help our clients create more meaningful connections and interactions with their customers and part of my role is to scope and focus client requirement to meet their digital and financial targets through digital transformation and end-to-end digital marketing strategies. Client-facing, regularly presenting strategy and helping our creative and development teams plan, optimise, implement and test and measure their solutions. This role also involves driving NXT forward as an agency through managing business operations, P&L, sales, marketing and HR with my co-Director.

    • Head of Business Development
      • Jan 2011 - Jan 2017

      Responsible for maintaining and growing NXT digital solutions client base. Our clients represent a range of B2B services including; consumer FMCG brands, technology, events, media, marketing agencies, healthcare, recruitment, finance and legal customers. Principally responsible for helping strategise and deliver (through internal design and development teams) digital marketing campaigns using NXT's full suite of digital services.The service offering involves; strategic digital consultancy, creative, technology solutions and optimised delivery. Projects mainly involve complex technical web and mobile application systems but also working across the digital marketing spectrum e.g. email, CMS, CRM, hosting and monitoring, maintenance, analytics, RWD, eCommerce and 3rd party system integrations. Member of NXT senior management team helping plan internal resources, manage budgets, cashflow and responsible for project/account profitability.

    • France
    • IT Services and IT Consulting
    • Digital Director
      • Jul 2017 - Present

      Strategic digital consultancy within client services team. Development project management/team leader for digital delivery services for all internal web applications, CMS solutions, native apps and all other digital project requirements including dev ops. Strategic digital consultancy within client services team. Development project management/team leader for digital delivery services for all internal web applications, CMS solutions, native apps and all other digital project requirements including dev ops.

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Digital Director
      • Jul 2017 - Jun 2021

      Responsible for the strategy and delivery of all digital products and services at Sprout including websites, applications, integration services, bespoke tools and hosting. Responsible for the strategy and delivery of all digital products and services at Sprout including websites, applications, integration services, bespoke tools and hosting.

    • United Kingdom
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Business Development Director
      • Jan 2010 - Jan 2011

      I helped scope out, design and develop the PoliticsHome PRO subscription service. I created a sales and marketing plan for the key vertical markets and created new client relationships selling packaged subscription information services. My clients included: Media (News International, Sky News, BBC), Public Sector bodies (10 Downing Street, BIS, Cabinet Office), FTSE clients (Barclays, BAE, Serco), Consultancies, Charities, Trade Associations and Think Tanks. I helped scope out, design and develop the PoliticsHome PRO subscription service. I created a sales and marketing plan for the key vertical markets and created new client relationships selling packaged subscription information services. My clients included: Media (News International, Sky News, BBC), Public Sector bodies (10 Downing Street, BIS, Cabinet Office), FTSE clients (Barclays, BAE, Serco), Consultancies, Charities, Trade Associations and Think Tanks.

    • Business Development Manager
      • Jan 2009 - Jan 2010

      DeHavilland is an online public affairs information service and the market leader in the provision of Parliamentary, Governmental, broadcast and stakeholder information. Providing bespoke intelligence to clients that include FTSE 100 companies, charities, HM Government Departments and NDPB's, politicians and local councils; as well as providing tools for lobbying and media management. I was responsible for managing accounts, development of new business and ensuring the needs and objectives of my client organisations were met by the public affairs information and services provided. My account sectors included Public Bodies and Third Sector as well as political consultancies.

    • Singapore
    • Events Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Apr 2007 - Feb 2009

      Having been promoted, I continued working with clients such as: LSC, DWP, NHS (SHA's), Healthcare Commission/Care Quality Commission, Department of Health and COI.I proposed, pitched and delivered events, video and online solutions to senior public sector communicators and policy professionals. I was principally responsible for maintaining several key client relationships such as DH / COI, maintaining and growing an account (at the time) worth £1.5 million for live event and online services. Working in partnership with the Client Services Director, helping to strategise and campaign a new product to the corporate event industry, generating over £100K new business in 12 months. Also responsible for line managing 3 account execs and bid response colleagues.

    • Account Manager
      • Oct 2004 - Oct 2007

      Having begun my sales career at The Live Group, I developed skills to sell into the public sector, principally focusing on communications strategies regionally and nationally. I was allocated a key group of Live Group clients including Learning and Skills Councils, Sector Skills Councils and regional Health bodies. Grew existing accounts by 25% year on year and developed several new accounts from competitors.

Education

  • University of Leicester
    Bachelor of Science (BSc), Geography
  • Royal Grammar School Guildford

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