Experience

Backyard Discovery

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Graphic Designer

  • Jun 2013 - Present

  Support retail channels, online sales, and product development. • Oversaw growth of Shopify store from almost nothing to selling nearly $30 million in annual sales. • Created product prototype renderings, adding creative depth to the R&D team and accelerating the design cycle. • Produced 3D visualizations for residential swing sets and patio shade structures, enhancing customer understanding before purchase. • Developed efficient workflow for processing engineering drawings into 3D assets for use in video/still images and a web-based product configurator app. • Conduct product/lifestyle photo shoots with children aged 3-10. • Managed the company's email campaigns. Show less



Control Vision Corp

• Marketing Manager / Graphic Designer

  • Jan 2004 - Nov 2012

  Responsible for the inception and creation of all advertising with duties crossing over to sales, development, and support for general aviation software products. Marketing: • Championed marketing programs and general business solutions, resulting in increased customer traffic and sales in a declining market. • Implemented company’s most successful sales promotion, earning record breaking revenues. • Negotiated 30%-50% reduction of previously established advertising rates. • Established cooperative relationships with trade magazines leading to numerous favorable product reviews. • Pioneered a breakthrough media strategy improving ROI by nearly 100%. Technical: • Responsible for design, site structure (information architecture), and daily maintenance of a global website and related support sites. • XHTML & CSS coding, image editing, basic SEO and analytics reporting. • Implemented complete shopping cart/site redesign that integrated web store with accounting and customer management systems. • Worked closely with software development team designing the user interface for the most successful aviation GPS product in company history. Show less



Pittsburg Morning Sun

• Pittsburg, KS

• Director of Digital Media

  • Jul 2001 - Dec 2003

  In cooperation with news staff, implemented several processes that were made possible by advancing technologies. Created numerous templates and trained staff, increasing the overall efficiency of both print and online publishing. Gained unprecedented buy-in from print advertising representatives, working with them to more than double online advertising revenues. In cooperation with news staff, implemented several processes that were made possible by advancing technologies. Created numerous templates and trained staff, increasing the overall efficiency of both print and online publishing. Gained unprecedented buy-in from print advertising representatives, working with them to more than double online advertising revenues.



Freelance Designer

• Pittsburg, KS

• Self Employed

  • Jan 2001 - Jun 2001

  Web and print design for local businesses. Plan, design and implementation of complete web sites (from informational to businesses and e-commerce) Design with standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization. Web and print design for local businesses. Plan, design and implementation of complete web sites (from informational to businesses and e-commerce) Design with standards compliant code with emphasis on browser compatibility, accessibility, and search engine optimization.



Extensible Systems LLC

• Pittsburg, KS

• Partner

  • Jan 2000 - Dec 2000

  Formed a business partnership to develop a web based classroom management system for schools. Main responsibilities included software interface design, market research, creation of promotional materials, and bookkeeping. Formed a business partnership to develop a web based classroom management system for schools. Main responsibilities included software interface design, market research, creation of promotional materials, and bookkeeping.



Depco,LLC

• United States
• Education Administration Programs
• 1 - 100 Employee

• Graphic Designer

  • Nov 1993 - 2000

  Managed all advertising activities during a time of explosive growth for a leading technology education company. Responsible for all aspects of product catalogs and brochures. Worked closely with software developers designing user interface for educational content delivery system. Member of a small team that developed new processes for creating classroom training modules. Managed all advertising activities during a time of explosive growth for a leading technology education company. Responsible for all aspects of product catalogs and brochures. Worked closely with software developers designing user interface for educational content delivery system. Member of a small team that developed new processes for creating classroom training modules.