Peter Fox
Licensed Realtor at Berkshire Hathaway HomeServices PenFed Realty- Claim this Profile
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Topline Score
Bio
Brian Votaw
Peter has an execellent approch to new product marketing and a real sense of consumer needs and values. He drove our new pouch project at Universal Lubricants and championed the project throughout Universal. He knows the retail marketplace well and has a strong understanding of marketing strategies and tactics needed to be successful. He has a great energy level and is true professional in all aspects. I would work with Peter again and highly recommend him.
Luc Verhaak
Peter Fox and I worked together when Universal was developing and launching their new eco-friendly, sustainable product line. Using in-depth consumer research and best practices from international markets Peter quickly decided on packaging and go-to-market strategy. Peter's ability to see the big picture while driving perfection from product concept to in-store execution was truely impressive. The new ECO FlexPack recently won the Innovation Packaging Award in Las Vegas and Peter and his team (including the agency) should be very proud of this.
Brian Votaw
Peter has an execellent approch to new product marketing and a real sense of consumer needs and values. He drove our new pouch project at Universal Lubricants and championed the project throughout Universal. He knows the retail marketplace well and has a strong understanding of marketing strategies and tactics needed to be successful. He has a great energy level and is true professional in all aspects. I would work with Peter again and highly recommend him.
Luc Verhaak
Peter Fox and I worked together when Universal was developing and launching their new eco-friendly, sustainable product line. Using in-depth consumer research and best practices from international markets Peter quickly decided on packaging and go-to-market strategy. Peter's ability to see the big picture while driving perfection from product concept to in-store execution was truely impressive. The new ECO FlexPack recently won the Innovation Packaging Award in Las Vegas and Peter and his team (including the agency) should be very proud of this.
Brian Votaw
Peter has an execellent approch to new product marketing and a real sense of consumer needs and values. He drove our new pouch project at Universal Lubricants and championed the project throughout Universal. He knows the retail marketplace well and has a strong understanding of marketing strategies and tactics needed to be successful. He has a great energy level and is true professional in all aspects. I would work with Peter again and highly recommend him.
Luc Verhaak
Peter Fox and I worked together when Universal was developing and launching their new eco-friendly, sustainable product line. Using in-depth consumer research and best practices from international markets Peter quickly decided on packaging and go-to-market strategy. Peter's ability to see the big picture while driving perfection from product concept to in-store execution was truely impressive. The new ECO FlexPack recently won the Innovation Packaging Award in Las Vegas and Peter and his team (including the agency) should be very proud of this.
Brian Votaw
Peter has an execellent approch to new product marketing and a real sense of consumer needs and values. He drove our new pouch project at Universal Lubricants and championed the project throughout Universal. He knows the retail marketplace well and has a strong understanding of marketing strategies and tactics needed to be successful. He has a great energy level and is true professional in all aspects. I would work with Peter again and highly recommend him.
Luc Verhaak
Peter Fox and I worked together when Universal was developing and launching their new eco-friendly, sustainable product line. Using in-depth consumer research and best practices from international markets Peter quickly decided on packaging and go-to-market strategy. Peter's ability to see the big picture while driving perfection from product concept to in-store execution was truely impressive. The new ECO FlexPack recently won the Innovation Packaging Award in Las Vegas and Peter and his team (including the agency) should be very proud of this.
Experience
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Berkshire Hathaway HomeServices PenFed Realty
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United States
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Real Estate
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700 & Above Employee
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Licensed Realtor
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Apr 2021 - Present
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Transaction Coordinator
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Apr 2020 - Apr 2021
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Substitute Teacher
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Aug 2018 - Apr 2021
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Self-employed
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Real Estate
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1 - 100 Employee
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Business Consultant
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May 2018 - Apr 2020
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Total Installation
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Design Services
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1 - 100 Employee
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Marketing Director and General Manager
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Oct 2015 - Apr 2018
Enhanced the branding of its commercial services while managing all aspects associated with the installation of 210,000 sq. ft. of flooring for the University of Iowa Stead Family Children's Hospital, a new construction on the campus of the University. • Managed the redesign of all customer and consumer touch-points. • Managed 2 crews, 4 direct employees, internal and external relationships, and the timely flow and installation of material. Enhanced the branding of its commercial services while managing all aspects associated with the installation of 210,000 sq. ft. of flooring for the University of Iowa Stead Family Children's Hospital, a new construction on the campus of the University. • Managed the redesign of all customer and consumer touch-points. • Managed 2 crews, 4 direct employees, internal and external relationships, and the timely flow and installation of material.
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Hampton Aviation
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United States
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Airlines and Aviation
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1 - 100 Employee
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Vice President Marketing and Business Development
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Nov 2012 - Jun 2015
Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals & objectives. Specific achievements include: • Led the organization to profitability, achieved through expanding services, developing and implementing infrastructure and process improvements, redesigning all customer touch-points including branding, the website and social media. • Oversaw design and construction of a state-of-the-art paint facility creating a new line of revenue. • Created tools to measure the effectiveness of all processes internal and external. • Spearheaded development and implementation of growth strategies and processes. • Developed and implemented plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of the company. Show less
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VP Marketing & Retail Sales
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Jan 2011 - Nov 2012
Developed the ECO ULTRA Synthetic Blend brand of motor oil, from strategy to execution, helping a traditional B2B company enter the B2C direct and retail sectors. Created a unique identity for ECO ULTRA, whose design and brand promise was derived from consumer-based research. Championed a unique award-winning package enabling the product to gain shelf space within a highly competitive market dominated by national brands. Developed a retail sales department within a traditionally industrial focused organization, building a go-to-market platform for launching a new consumer brand. Redesigned the corporate umbrella of brands to support a more consumer-focused organization. Show less
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The Coleman Company, Inc.
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United States
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Manufacturing
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400 - 500 Employee
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Vice President Category Management & Consumer Insight
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Oct 1997 - Oct 2009
Created a fact-based, forward-thinking organization centered on strengthening customer relationships through analyzing consumer purchase behavior and insights, and delivering strategic recommendations to drive incremental revenue and market share.
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Vice President New Business Development
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Jun 2005 - Jul 2007
Co-developed and executed a growth strategy consisting of organic, acquisition, and license-based revenue streams designed to further develop the Coleman brand.
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Manager, Channel Development
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Aug 1989 - Sep 1997
Implementation of Category Management in channel development, sales operations, and annual planning and systems development. Implementation of Category Management in channel development, sales operations, and annual planning and systems development.
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Education
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1994 - 1996
Virginia Commonwealth University - School of Business
Masters Degree, Business Administration -
1986 - 1989
Cardinal Stritch University
B. S., Management
Community
