Experience

Tequila Tromba

• Canada
• Beverage Manufacturing
• 1 - 100 Employee

• Director Of Brand Development

  • Mar 2012 - Present

  • Directly involved in Tequila Tromba’s brand growth throughout Canada since 2012; achieving the #1 spot as an ultra-premium tequila on premise • Control and disbursement of annual budgets and targets destined to drive sales and profitability • In charge of planning, analyzing, and developing annual sales strategies & marketing initiatives • Lead brand initiatives and activations across national platforms • Comprehensive understanding of competitive market trends, brand opportunities, timely market roll-outs • Senior level negotiating for brand placement & new product launches • Conduct on-premise & off-premise educational seminars for top-level industry professionals • Train, support and report on sales teams to bolster brand development and sustainable organic growth • Planning and execution of large scale market activations; Guinness World Record award, TIFF18 & TIFF 19 official spirits sponsor, media launch events Show less



Eureka Assembly & Installations, Inc.

• Canada
• Construction

• Director & Founder

  • Jan 2011 - Mar 2021

  • Lead the development, sales, market implementation, systems roll-out of a niche service business specializing in interior furnishing installations of fixed, modular, & wall-mounted furniture • Sales & marketing systems to drive profitability YoY, from 2012 to today • Sourcing, hiring, training and promoting of professionals on the Eureka team • Creation and sustainability of strong brand presence in tough, and constantly evolving, construction industry • Lead the development, sales, market implementation, systems roll-out of a niche service business specializing in interior furnishing installations of fixed, modular, & wall-mounted furniture • Sales & marketing systems to drive profitability YoY, from 2012 to today • Sourcing, hiring, training and promoting of professionals on the Eureka team • Creation and sustainability of strong brand presence in tough, and constantly evolving, construction industry



Sheraton Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Corporate Sales Manager

  • Sep 2009 - Jul 2010

  • Development and leverage of strategic corporate partnerships to facilitate sales in food & beverage industry • Creation of standalone work-group for lead generation and account follow-up • Generation of new sales channels through industry ties and ongoing prospecting • Development and leverage of strategic corporate partnerships to facilitate sales in food & beverage industry • Creation of standalone work-group for lead generation and account follow-up • Generation of new sales channels through industry ties and ongoing prospecting



Bikes on Wheels

• 309 Augusta Avenue, Toronto, Ontario, M5T 2M2

• Director of Operations

  • Sep 2000 - Aug 2008

  • Introduction of a new internal sales system to increase efficiencies and successfully implement marketing strategies to attract a new client base, and boost overall output in a retail operation • Sourced new vendors and lead business efforts to increase profitability and brand awareness • Introduced a new product line which attracted a new client base and significantly increased Year-over-Year sales • Lead employee recruitment, training and reporting • Reduced employee turnover by strong leadership and delivering on employee's needs • Multiple position promotions from floor-level sales to director of operations Show less