Peter Eberly
Vice President of Brand Development at Strategic Franchising- Claim this Profile
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Bio
Nathan Agin
Working with Peter at Aeroseal was by far the best work experience I’ve had yet in my early career. Peter does an incredible job with mentoring his team members and is always willing to help out where he can. He’s responsive to different working styles, and most importantly, he has a great ability to fully trust his team and allow them to experiment and grow. I learned a lot from reporting directly to Peter, and I can’t wait to see what further impact he will have in the future for other people and organizations!
Bill Shadid
Peter is a very talented and effective marketer, leader and business professional. I very much enjoyed working with him at Aeroseal in a fast-paced, late early-stage company environment. Peter’s marketing expertise is strong across the spectrum from branding and messaging to digital to product marketing. His effectiveness also comes from his collaborative and personable work and leadership style. He was very successful at building and managing a strong marketing team at Aeroseal. I hope to be able to work with Peter again in the future, and highly recommend him without hesitation.
Nathan Agin
Working with Peter at Aeroseal was by far the best work experience I’ve had yet in my early career. Peter does an incredible job with mentoring his team members and is always willing to help out where he can. He’s responsive to different working styles, and most importantly, he has a great ability to fully trust his team and allow them to experiment and grow. I learned a lot from reporting directly to Peter, and I can’t wait to see what further impact he will have in the future for other people and organizations!
Bill Shadid
Peter is a very talented and effective marketer, leader and business professional. I very much enjoyed working with him at Aeroseal in a fast-paced, late early-stage company environment. Peter’s marketing expertise is strong across the spectrum from branding and messaging to digital to product marketing. His effectiveness also comes from his collaborative and personable work and leadership style. He was very successful at building and managing a strong marketing team at Aeroseal. I hope to be able to work with Peter again in the future, and highly recommend him without hesitation.
Nathan Agin
Working with Peter at Aeroseal was by far the best work experience I’ve had yet in my early career. Peter does an incredible job with mentoring his team members and is always willing to help out where he can. He’s responsive to different working styles, and most importantly, he has a great ability to fully trust his team and allow them to experiment and grow. I learned a lot from reporting directly to Peter, and I can’t wait to see what further impact he will have in the future for other people and organizations!
Bill Shadid
Peter is a very talented and effective marketer, leader and business professional. I very much enjoyed working with him at Aeroseal in a fast-paced, late early-stage company environment. Peter’s marketing expertise is strong across the spectrum from branding and messaging to digital to product marketing. His effectiveness also comes from his collaborative and personable work and leadership style. He was very successful at building and managing a strong marketing team at Aeroseal. I hope to be able to work with Peter again in the future, and highly recommend him without hesitation.
Nathan Agin
Working with Peter at Aeroseal was by far the best work experience I’ve had yet in my early career. Peter does an incredible job with mentoring his team members and is always willing to help out where he can. He’s responsive to different working styles, and most importantly, he has a great ability to fully trust his team and allow them to experiment and grow. I learned a lot from reporting directly to Peter, and I can’t wait to see what further impact he will have in the future for other people and organizations!
Bill Shadid
Peter is a very talented and effective marketer, leader and business professional. I very much enjoyed working with him at Aeroseal in a fast-paced, late early-stage company environment. Peter’s marketing expertise is strong across the spectrum from branding and messaging to digital to product marketing. His effectiveness also comes from his collaborative and personable work and leadership style. He was very successful at building and managing a strong marketing team at Aeroseal. I hope to be able to work with Peter again in the future, and highly recommend him without hesitation.
Credentials
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B2B Content Marketing Strategy: SEO Writing
LinkedInJun, 2023- Oct, 2024 -
B2B Marketing on LinkedIn
LinkedInJun, 2023- Oct, 2024 -
CMO Foundations: Measuring Marketing Effectiveness (ROI)
LinkedInJun, 2023- Oct, 2024 -
Consumer Behavior: Using Neuroscience to Improve Your Marketing
LinkedInJun, 2023- Oct, 2024 -
Ethics in the Age of Generative AI
LinkedInJun, 2023- Oct, 2024 -
Generative AI: The Evolution of Thoughtful Online Search
LinkedInJun, 2023- Oct, 2024 -
Introduction to Artificial Intelligence
LinkedInJun, 2023- Oct, 2024 -
Learning PPC with Google Ads
LinkedInJun, 2023- Oct, 2024 -
Market Research: Qualitative
LinkedInJun, 2023- Oct, 2024 -
Marketing: Conversion Rate Optimization
LinkedInJun, 2023- Oct, 2024 -
Remarketing Foundations
LinkedInJun, 2023- Oct, 2024 -
SEO: Keyword Strategy
LinkedInJun, 2023- Oct, 2024 -
Streamlining Your Work with Microsoft Bing Chat
LinkedInJun, 2023- Oct, 2024 -
Technical SEO
LinkedInJun, 2023- Oct, 2024 -
UX Research: Journey Mapping
LinkedInJun, 2023- Oct, 2024 -
What Is Generative AI?
LinkedInJun, 2023- Oct, 2024 -
A Design Thinking Approach to Putting the Customer First
LinkedInMay, 2023- Oct, 2024 -
Advertising on Facebook
LinkedInMay, 2023- Oct, 2024 -
Design Thinking: Implementing the Process
LinkedInMay, 2023- Oct, 2024 -
Google Analytics 4 (GA4) Essential Training
LinkedInMay, 2023- Oct, 2024 -
How to Research and Write Using Generative AI Tools
LinkedInMay, 2023- Oct, 2024 -
Learning HubSpot
LinkedInMay, 2023- Oct, 2024 -
SEO Foundations (2018)
LinkedInMay, 2023- Oct, 2024 -
Salesforce for Marketers
LinkedInMay, 2023- Oct, 2024 -
The Most Important Content KPIs for Creators
LinkedInMay, 2023- Oct, 2024 -
Understanding Social Media Algorithms for Creators
LinkedInMay, 2023- Oct, 2024 -
Video Strategies for High Engagement
LinkedInMay, 2023- Oct, 2024
Experience
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Strategic Franchising
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United States
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Investment Management
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1 - 100 Employee
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Vice President of Brand Development
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Aug 2023 - Present
Strategic Franchising Systems is a group of private companies that offer low-cost, home-based, proven franchise models with highly effective marketing systems that generate the potential for significant income and profits. Our companies include The Growth Coach, Caring Transitions, Fresh Coat, TruBlue, and Pet Wants (mobile and store units). Our brands are recognized internationally and nationally by Entrepreneur Magazine, Small Business Opportunities and others as the #1 Franchise in their respective industry. Combined, these systems have awarded and supported over 3,000 franchises to date. We’re passionate about franchising because it helps motivated, hard-working people achieve business ownership without the headaches, stress, and risk of starting their own businesses from scratch. Show less
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Aeroseal
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United States
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Climate Technology Product Manufacturing
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100 - 200 Employee
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Senior Director of Marketing
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Apr 2021 - May 2023
Aeroseal is a climate tech company using its leak sealing technologies to reduce the world’s carbon emissions by 1 gigaton annually. With a presence in 27 countries and all 50 states across the U.S., our network of dealers have sealed nearly 200,000 projects and saved nearly $2 billion in wasted energy. Led a team of marketing professionals responsible for brand strategy, demand and lead gen, content development, creative services and public relations. Strategies fueled 50% YOY growth from 2020-2021, and 40% YOY growth from 2021-2022. Show less
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LexisNexis
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IT Services and IT Consulting
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700 & Above Employee
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Senior Director of Marketing, Small Law at LexisNexis
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Oct 2020 - Apr 2021
LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting, and academic markets. Led a team of marketing professionals responsible for brand strategy, lead generation, content development, and retention strategy for the $250 million Small Law segment. Re-organized team to expand focus beyond lead generation to fill a key gap: delivering a robust content strategy that tackles customer needs through the buying funnel. Optimized $1.5 million digital marketing spend through campaign, channel, and bid strategy testing, resulting in 30% YOY leads growth and 15% YOY revenue growth. Show less
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Taylor Communications
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United States
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Information Technology and Services
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1 - 100 Employee
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Director of Marketing
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Jan 2012 - Oct 2020
Taylor's combination of printed products, digital services and integrated technology is the largest in the communications industry. We engineer print solutions that build businesses. As Director of Marketing with responsibility for the Promotional Marketing, Gift & Loyalty Cards, and Corporate ID & Branding businesses at Taylor Communications. I led a team of marketing, design, branding, and product management resources for the fifth largest promotional product company and third largest print provider in North America. My team works cross-functionally with sales, operations, customer service, and technology services to develop programs for many of largest brands in North America. Previous roles at Taylor including different marketing, strategy, and product management positions across different solution categories. Highlights include: • Created and executed product specific business plans that grew commercial print revenue over 60% year over year. • Directed cross-functional team in the development and launch of a new, multi-million dollar BPO Print Management product offering. • Developed corporate brand strategy to guide post-WorkflowOne acquisition communication activities. Show less
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Interbrand
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Advertising Services
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Senior Consultant
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Nov 2010 - Dec 2011
Interbrand is a global brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming. As a Senior Consultant focusing on Brand Strategy, I developed, presented, and executed a variety of consulting projects for a diverse set of clients ranging from local non-profits to Fortune 100 companies. Working closely with the creative execution arm of the agency, I developed the foundational strategies, messaging, and communication direction to serve as the design foundation for clients. Show less
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NewPage Corporation
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United States
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Various Marketing Strategy/Product Management Positions
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May 2004 - Nov 2010
NewPage is North America's largest coated paper manufacturer. The company's products serve a wide range of markets and uses, including advertising brochures, magazines, catalogs, textbooks and corporate annual reports. Held a variety of marketing and product management roles, leading the strategy, product development, and marketing communications efforts across a variety of solution categories. Highlights include: • Led cross-functional team in the development of internal process to streamline non-standard chain of custody product quoting process, yielding $300,000 of additional annual revenue. • Initiated weekly optional training and coordination calls with sales staff of 80 to improve cross-functional coordination and knowledge during acquisition integration. • Worked closely with customer in the design and led internal cross-functional team in the development and launch of 30% recycled sheet-fed product line. Show less
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Reynolds and Reynolds
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Product Marketing Intern
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May 2003 - Aug 2003
Reynolds and Reynolds is a software and document printing company that primarily serves the automotive industry. During the summer between my years in MBA school, I was a product marketing intern focusing on the dealership training product line. I led a variety of projects, including a competitive landscape analysis and building a model to prove dealership ROI on training spend. Reynolds and Reynolds is a software and document printing company that primarily serves the automotive industry. During the summer between my years in MBA school, I was a product marketing intern focusing on the dealership training product line. I led a variety of projects, including a competitive landscape analysis and building a model to prove dealership ROI on training spend.
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Provident Financial Group
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United States
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Insurance
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1 - 100 Employee
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Internal Auditor
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Nov 1999 - Jul 2002
Provident Bank was a leading regional bank based in Cincinnati. Worked as an internal auditor within the Accounting department, conducting audits for a variety of product lines, operational areas, and departments in an effort to measure the effectiveness and efficiency of operations. Provident Bank was a leading regional bank based in Cincinnati. Worked as an internal auditor within the Accounting department, conducting audits for a variety of product lines, operational areas, and departments in an effort to measure the effectiveness and efficiency of operations.
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Education
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2002 - 2004
Indiana University - Kelley School of Business
MBA, Marketing -
1995 - 1999
Miami University
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Miami University
Bachelor of Science, Finance and Marketing
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