Peter Dudfield

Category Manager at Liquorland NZ
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Experience

    • New Zealand
    • Food and Beverage Services
    • 1 - 100 Employee
    • Category Manager
      • Sep 2015 - Present

      Liquorland Limited is a fully owned subsidiary of Foodstuffs Liquor New Zealand Limited. The Liquorland banner comprises of 117 stores spread geographically throughout New Zealand. The Category Manager role is a function fundamental to the success of the Liquorland retail operation. The position is responsible for the development and execution of key Liquorland strategies and initiatives. The pivotal responsibilities of the role are to; • Drive profitability for the network • Revenue growth for the banner • Increase market share and growth for the banner Show less

    • New Zealand
    • Retail
    • 400 - 500 Employee
    • Category Manager - Liquor, Beverages, and Tobacco
      • Jun 1999 - Mar 2015

      Responsible for the Liquor, Beverage, and Tobacco Categories for the Gilmours and Toops Wholesale Banners. Also responsible for the Tobacco Category for all Foodstuffs retail banner stores (Pak n Save, New World, and Four Square) along with running the Liquor Category (Beer & Wine) for the Four Square Banner. Determine and realise strategic objectives through category planning, supplier influence, supplier collaboration, negotiation, pricing, merchandising, range management and product positioning. Influence the overall category business plan in terms of the wider Merchandise function. Ensure that market results are aligned to stated format positioning objectives. Left Foodstuffs North Island to take the family overseas on a 6 month adventure through South East Asia combined with some volunteer work. Show less

    • Australia
    • Food and Beverage Services
    • 700 & Above Employee
    • National Account Manager
      • Jun 1998 - Jun 1999

      Management of Key Accounts; Foodstuffs Auckland, Wellington, South Island, Progressive Enterprises, Woolworths, Gilmours, Liquor King and Glengarry’s. KEY ACCOUNTABILITIES • Achievement of $ Sales, $ GP, volume, and coop budgets for specific key accounts. • Develop and drive strategic initiatives within customers and channels. • Interact with Field Sales Team to deliver implementation of agreed category plans and tactics within customer accounts/sites. Management of Key Accounts; Foodstuffs Auckland, Wellington, South Island, Progressive Enterprises, Woolworths, Gilmours, Liquor King and Glengarry’s. KEY ACCOUNTABILITIES • Achievement of $ Sales, $ GP, volume, and coop budgets for specific key accounts. • Develop and drive strategic initiatives within customers and channels. • Interact with Field Sales Team to deliver implementation of agreed category plans and tactics within customer accounts/sites.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • National Account Manager
      • Nov 1996 - May 1998

      Management of UK Multiple Grocery chains Somerfield (5th largest Supermarket chain at the time) and Coop (Largest number of stores in the UK Grocery Sector) KEY ACCOUNTABILITIES • Achievement of $ Sales, $ GP, volume, and coop budgets for Somerfield and Coop accounts. • Negotiation and implementation of brand strategies and plans. • Development of tailor-made promotional activity to meet customer, brand, and category objectives. • Extensive use of category management principles to deliver profitable business for both customer accounts and Anheuser-Busch. I left Anheuser-Busch in order to return to New Zealand. Show less

Education

  • Victoria University of Wellington
    Bachelor’s Degree, Commerce & Administration
    1985 - 1986
  • Tawa College
    B Bursary
    1981 - 1985

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