Experience

Retired
• Machinery Manufacturing
• 700 & Above Employee
• Retired

  • Mar 2022 - 1 year 10 months


Spacelift

• United States

• Head Of Product Marketing

  • Aug 2021 - Mar 2022

  Customers are always first at Spacelift. They are our passion and drive our innovative IaC CI/CD solution, Spacelift. Crafting the messaging and positoning for our Infrastructure as Code CI/CD solution, Spacelift.



Marketing Consultant

• Advertising Services
• 1 - 100 Employee

• Principal

  • Jan 2018 - Aug 2021

  Greater Boston Area Working with founding teams in early stage startups to develop their marketing strategies including: • Core product messaging and positioning - personas • Company/product branding • Overall content strategy • Website infrastructure and platform, site design and layout, site content, SEO optimizations • Launch plans and launch management • Sales tools and sales enablement, case studies • Competitive analysis and product pricing • GTM planning and execution •… Show more Working with founding teams in early stage startups to develop their marketing strategies including: • Core product messaging and positioning - personas • Company/product branding • Overall content strategy • Website infrastructure and platform, site design and layout, site content, SEO optimizations • Launch plans and launch management • Sales tools and sales enablement, case studies • Competitive analysis and product pricing • GTM planning and execution • Integrated marketing plans for demand generation Show less



ZeroTurnaround

• United States
• Individual and Family Services

• Senior Product Marketing Manager

  • Jul 2016 - Nov 2017

  Greater Boston Area • Handled all facets of product marketing for JRebel and JRebel for Android, Java and Android development tools, which generate approximately 95% of total company revenue • Introduced a standardized framework for positioning and core messaging, was then used as the basis for generation of all content and collateral for 4 products • Analyzed evaluation funnel to ascertain where falloff was occurring and overhauled the end-to-end process to increase MQLs by 22% • Worked… Show more • Handled all facets of product marketing for JRebel and JRebel for Android, Java and Android development tools, which generate approximately 95% of total company revenue • Introduced a standardized framework for positioning and core messaging, was then used as the basis for generation of all content and collateral for 4 products • Analyzed evaluation funnel to ascertain where falloff was occurring and overhauled the end-to-end process to increase MQLs by 22% • Worked side-by-side with Product Managers to define and execute go-to-market strategy. Implemented a templated launch plan process to drive product launches resulting in 4 on-time launches in 10 months • Developed and executed the transition to an ABM strategy to refocus sales model on named accounts resulting in an 17% increase in account penetration creating greater opportunities for upsell and cross-sell • Revamped core product messaging and positioning for JRebel and JRebel for Android, revised all customer facing web content to reflect new messaging and positioning • Devised and implemented web-site wide SEO strategy encompassing SEO titles, Meta descriptions and keywords to boost organic search results. Initial metrics showed an average search rank increase of 20 positions and improvement in CTR of over 15%. • Designed and rolled out integrated marketing plans. Coordinated multi-channel ABM focused lead generation programs incorporating PR, social, email drip, blogs, paid ads to drive engagement to increase demos and evaluations by 35%. Regularly measured marketing efforts to ensure optimal performance and adjusted strategies as necessary • Analyzed competitive solutions to document their strengths and weaknesses and delivered comprehensive battle cards with key positioning and talking points in competitive situations • Assessed new marketing automation solutions and responsible for the selection and implementation of uberflip and its integration with Salesforce, Marketo and Wistia. Show less



UpRamp Marketing

• Principal Marketing Strategist

  • Jul 2013 - Jul 2016

  Greater Boston Area Highlights of Projects • Consulting on marketing and product management for a Data Management start-up. Define product requirements and prioritized feature/functionality for development team. Conduct competitive and market analysis to validate business need and create pricing structure. Develop product positioning and messaging, including value propositions. Manage product launches, including product management and marketing deliverables. Launched and maintain website, including web copy… Show more Highlights of Projects • Consulting on marketing and product management for a Data Management start-up. Define product requirements and prioritized feature/functionality for development team. Conduct competitive and market analysis to validate business need and create pricing structure. Develop product positioning and messaging, including value propositions. Manage product launches, including product management and marketing deliverables. Launched and maintain website, including web copy and content marketing pieces. • Working with B2B Lead Generation firm to identify opportunities for enterprise technology providers. Engage with C-Level/VP targets at Fortune 1000 organizations to gather intelligence and identify technology business needs. • Developed and managed formal responses to 2014 Gartner Magic Quadrant survey for a global Application Performance Management company. Managed full project lifecycle, developed responses to the survey, and coordinated internal contributions. Delivered a 63-page response on-schedule. • Retained to author 4 customer case studies for a global Application Performance Management company. Developed questionnaires specific to each case study, conducted customer interviews, wrote copy, and facilitated review/approval with customers and client. • Developed a series of 10 original by-lined articles for a global IT Management Software company, focused on different aspects of network management, with the goal of positioning organization as an industry thought leader. • Assessed a client’s existing marketing campaign methodologies to pinpoint conversion issues and implemented a metric-driven process that encompassed automation to provide accurate feedback on open and click-through rates to measure the effectiveness of email campaigns and messaging. Ran multiple tests and pinpointed resonant messaging to increase the effectiveness of campaigns by 34%. Show less



InfoVista

• France
• Software Development
• 400 - 500 Employee

• Product Marketing Manager

  • Feb 2012 - Jul 2013

  Paris Area, France • Developed positioning and created core messaging for InfoVista's Enterprise Application Performance Management (APM) product suite. Formulated questionnaires and interviewed existing customers and prospects for development of marketing/buyer personas. • Defined go-to-market and product launch strategies to effectively position APM solutions for large enterprises, resulting in a 20% increase in sales YOY. • Devised plans and managed cross-functional teams on 2 continents for… Show more • Developed positioning and created core messaging for InfoVista's Enterprise Application Performance Management (APM) product suite. Formulated questionnaires and interviewed existing customers and prospects for development of marketing/buyer personas. • Defined go-to-market and product launch strategies to effectively position APM solutions for large enterprises, resulting in a 20% increase in sales YOY. • Devised plans and managed cross-functional teams on 2 continents for world-wide 5View Mediation (APM based analytics) and NetFlow product launches, deliverables included; sales training, messaging, collateral, sales presentations, internal and external webinars, whitepapers, web content and videos. • Conducted win-loss, market, and competitive analyses to ensure effectiveness of positioning, provide feedback into the sales process, and maintain product competitiveness. • Evangelized APM and flow-based technologies to global enterprises and communication service providers (CSPs). Recognized as industry Thought Leader as speaker during webinars and industry events, including Cisco Live and MPLS & Ethernet World Congress. • Key contributor to Analyst Relations program, responsible for briefing analyst groups on APM strategy and solutions including Gartner, EMA, TRAC, Forrester, Analysys Mason, Aberdeen, and Frost & Sullivan. Formulated survey responses to achieve high rankings on EMA Radar 2013 AANPM Report and TRAC 2013 Spectrum on APM Management. • Built and managed continuous training program to support worldwide sales enablement, including training on products, solutions, and competitive landscape. Quickly gained the confidence of sales team and regularly invited to participate in customer meetings and on-site visits as a trusted resource and subject matter expert. Show less



Entuity

• Higher Education

• Product Marketing Manager

  • Jun 2011 - Feb 2012

  Greater Boston Area • Revamped product positioning and core messaging to focus on operational efficiency and application availability and performance. • Designed and implemented new product launch process from ground-up. Managed entire launch process and collaborated with cross-functional teams across two continents to successfully facilitate three on-schedule launches. • Established strong working relationships with worldwide channel partners and delivered effective sales enablement tools… Show more • Revamped product positioning and core messaging to focus on operational efficiency and application availability and performance. • Designed and implemented new product launch process from ground-up. Managed entire launch process and collaborated with cross-functional teams across two continents to successfully facilitate three on-schedule launches. • Established strong working relationships with worldwide channel partners and delivered effective sales enablement tools, including improved messaging, competitive analysis, presentation materials, and marketing support, resulting in 10% growth in sales and 35 net new customers. • Improved market penetration for Entuity through contributions to Analyst Relations program, including Gartner, EMA, and TRAC. Briefed analysts on solutions; highlighting unique capabilities and presenting roadmap strategy. • Created new website layout and rewrote web content to support revised positioning and messaging, resulting in increased page views and time on site by 35%. Show less



Ipswitch

• IT Services and IT Consulting

• Product Marketing Manager

  • Nov 2007 - Dec 2010

  Lexington, MA • Revitalized overall product positioning, messaging, and go-to-market strategy for award-winning WhatsUp Gold product family. Reclaimed product positioning from main competitor who marginalized WUG through their own messaging. • Authored Core Messaging documents used across marketing organization as the foundation for all external messaging, communications, and demand generation programs. • Traveled worldwide as Product Evangelist and industry Thought Leader, meeting with… Show more • Revitalized overall product positioning, messaging, and go-to-market strategy for award-winning WhatsUp Gold product family. Reclaimed product positioning from main competitor who marginalized WUG through their own messaging. • Authored Core Messaging documents used across marketing organization as the foundation for all external messaging, communications, and demand generation programs. • Traveled worldwide as Product Evangelist and industry Thought Leader, meeting with customers, press, and analyst organizations. Designed and delivered product training to global channel partners and sales organization. • Implemented standardized launch process, resulting in successful, on-time launch of 3 v1.0 products, resulting in a $2M increase in sales within 8 months of launches. • Researched and produced comprehensive analyses to pinpoint weaknesses in competitive solutions. Devised competitive playbook and battle cards for sales team to effectively position against competitors during the sales process. Created suite of sales enablement tools to support sales efforts. Show less



GraphOn

• United States
• Software Development

• Director of Product Marketing

  • Jun 2006 - Oct 2007

  • Established product and go-to market strategy for enterprise-level product suite. Developed 18 month product roadmaps and obtained buy-in from sales and engineering on product direction. • Defined overall product marketing strategy and implemented awareness campaigns to increase brand and product visibility in the market. • Designed new Partner Program and signed 3 partners, resulting in increased value-add and exposure of products through co-marketing activities. •… Show more • Established product and go-to market strategy for enterprise-level product suite. Developed 18 month product roadmaps and obtained buy-in from sales and engineering on product direction. • Defined overall product marketing strategy and implemented awareness campaigns to increase brand and product visibility in the market. • Designed new Partner Program and signed 3 partners, resulting in increased value-add and exposure of products through co-marketing activities. • Built a comprehensive set of sales enablement tools to effectively position product in the sales cycle, including product presentations, competitive analyses, web content, and datasheets. • Implemented outbound marketing campaigns and lead nurturing program to increase marketing qualified leads by 26% and overall leads by 32% in 6 months. Show less



Ardence Inc.

• Design Services

• Director of Product Management

  • Nov 2003 - May 2006

  • Produced and delivered a rich set of tools for sales and channel partners to effectively sell products in global market including rolling 18 month roadmap, sales tools, competitive analyses, white papers, and presentations. • Presented products and technology to worldwide audiences; trained sales team and channel partners on existing products, future releases, and new products; and established working relationships with press and analysts. • Established a development partner… Show more • Produced and delivered a rich set of tools for sales and channel partners to effectively sell products in global market including rolling 18 month roadmap, sales tools, competitive analyses, white papers, and presentations. • Presented products and technology to worldwide audiences; trained sales team and channel partners on existing products, future releases, and new products; and established working relationships with press and analysts. • Established a development partner initiative that resulted in over 30 new partners building interfaces to our platform - resulting in over $2M in unforecasted revenue. • Exceeded revenue goals and forecasts of three core products for 10 consecutive quarters with a 20% CAGR. • Conducted quarterly analyses of product sales to ensure product margins and average sell price (ASP) were maintained. • Negotiated with engineering teams to define product release strategies and meet tight product release deadlines. • Generated over $2.5M in new revenues with the definition and launch of ReadyOn product. Sold over 2M licenses to NEC and Toshiba as well as other PC manufacturers within 8 months of launch. Show less



WindRiver

• United States
• Technology, Information and Internet

• Product Marketing Manager

  • Oct 2002 - Oct 2003

  • Responsible for marketing and partnering strategies to increase value of products • Collaborated with Product Management to define product positioning and partnering strategy • Established Silicon Partner program, forging agreements with 10+ silicon vendors to align embedded RTOS solutions with partners hardware • Partnered with Product Management to establish positioning and marketing strategy for WindRiver LINUX strategy and move to ECLIPSE IDE framework - presented market… Show more • Responsible for marketing and partnering strategies to increase value of products • Collaborated with Product Management to define product positioning and partnering strategy • Established Silicon Partner program, forging agreements with 10+ silicon vendors to align embedded RTOS solutions with partners hardware • Partnered with Product Management to establish positioning and marketing strategy for WindRiver LINUX strategy and move to ECLIPSE IDE framework - presented market strategy to executive management to obtain buy-in and funding • Worked with external consultant and internal IT team to establish WindRiver storefront on the web sales grew from zero to over $30K per month in 6 months Show less



NetPlane Systems Inc

• Senior Product and Marketing Manager

  • Jan 2000 - Jul 2002

  • Responsible for the definition, launch and management of 3 V1.0 products, MPLS, IP Routing and Traffic Engineering software • Developed product and market strategies, positioning and sales collateral • MPLS product generated over $40M in revenue in 18 months from product launch • Conceived and defined and launched fully IETF compliant IP IPv4 Routing Suite, OSPFv2 with TE, BGP-4, IS-IS, RIPv2 and TE-CSPF; generating over $11M in revenue 9 months from product launch. • Managed… Show more • Responsible for the definition, launch and management of 3 V1.0 products, MPLS, IP Routing and Traffic Engineering software • Developed product and market strategies, positioning and sales collateral • MPLS product generated over $40M in revenue in 18 months from product launch • Conceived and defined and launched fully IETF compliant IP IPv4 Routing Suite, OSPFv2 with TE, BGP-4, IS-IS, RIPv2 and TE-CSPF; generating over $11M in revenue 9 months from product launch. • Managed development team in Hyderabad, India to complete development on time. Show less



Shiva Corporation (Intel Acquisition)

• Product Manager

  • Mar 1997 - Jan 2000

  • Manager of 7 product lines with responsibility for over $90M in sales, equating to 75% of company revenues • Held P&L responsibility for over 1,500 SKUs • Won 3 PC Magazine Best Product Awards • Defined and launched new product upgrade, resulting in revitalization of sales of LANRover product, increasing sales by 12% 4 months after launch • Creation of all marketing related materials; datasheet, white papers and competitive analysis • Trained global sales and channel teams on… Show more • Manager of 7 product lines with responsibility for over $90M in sales, equating to 75% of company revenues • Held P&L responsibility for over 1,500 SKUs • Won 3 PC Magazine Best Product Awards • Defined and launched new product upgrade, resulting in revitalization of sales of LANRover product, increasing sales by 12% 4 months after launch • Creation of all marketing related materials; datasheet, white papers and competitive analysis • Trained global sales and channel teams on new products and new strategies for existing products at quarterly sales conferences Show less