Sr. Content Creator

• Nov 2019 - Present

Ideate and develop innovative digital/ social content incorporating, written copy, online video, photo, illustration and graphics that support the various client brands for the agency. Produce, shoot, edit, illustrate content for social platforms as well as write effective copy for content postings across social channels. Execute content across social and web (Facebook, Instagram, Twitter, TikTok, etc.) and video (YouTube) for growth and engagement across all clients. Actively follow and utilize social media and pop culture trends to execute timely and creative content to increase engagement. Building, implement and manage social media campaigns to execute messaging and strategic goals. Use innovative thinking to introduce and pitch new creative concepts to increase social media growth and fan engagement across digital platforms. Prepare well-structured drafts using digital publishing platforms for approvals Responsible for intimately understanding and researching and staying current on the social landscape and being aware of technological advancements and capabilities within this space. Working with the team to design meaningful benchmarks and identify metrics to demonstrate return on investment on campaigns and initiatives to our clients and internally to the team. Continually review workload to identify potential issues and propose solutions. Perform other duties as assigned. Show less

Product Manager

• Jun 2014 - Nov 2019

• Serve client and designated team(s) as product information resource and primary client contact for product-related issues for both Hyundai and Genesis brands.• Build client relationship and conferences regularly with clients; functions as liaison between clients and staff for product related issues for both Hyundai and Genesis brands.Developed a thorough and detailed understanding of all product features, technical specifications, packaging, model/trim level differentiation and is aware of market positioning for all products for both Hyundai and Genesis brands.• Understand the premium automotive category, ability to compare brands, models, features, and technologies instantly at client’s request.• Assist creative, strategy and account team in developing organizations and presentation of communication projects for both Hyundai and Genesis brands.• Take very complex automotive engineering information and turn it into easy to understand consumer stories.• Approve/edit all copy, technical specifications and photography for all aspects of product correctness, including accuracy of comparative claims, assignment of features to appropriate models, explanation of features and their functions, and adherence to marketing direction, nomenclature, and legal guidelines.• Develop, edit and maintains features/specifications charts for assigned models for both Hyundai and Genesis brands.• Manage photo car prep and transport, including bidding and cost management for both Hyundai and Genesis brands.• Provide support for photo shoots, CAD-based asset creation, both in local studio and out on location, meetings or other situations for both Hyundai and Genesis brands.• Copy and distribute materials (product information, press releases, clips, etc.) to appropriate members of any team for both Hyundai and Genesis brands.• Keep current on industry trends and developments Show less

DP/Cinematographer/Photographer/Editor

• Jan 2003 - Present

- Dsport DVD - Worked with client on FullLock Formula Drift documentary as producer; shot and edited photos and short films. - Assisted with design and marketing teams and developed site content. - Coordinated with Client projects, managing editors, developing new projects and managed content accordingly. - Dsport DVD - Worked with client on FullLock Formula Drift documentary as producer; shot and edited photos and short films. - Assisted with design and marketing teams and developed site content. - Coordinated with Client projects, managing editors, developing new projects and managed content accordingly.

Sales Account Manager/Creative Director

• Sep 2007 - Jun 2014

- Manage all Sema projects for clients. - Growing our online business, building partnerships with online retailers, and growing our customer base. - Manage all photography and video campaigns for catalogs, web, and tradeshows. - Started with company in September 2007, I have grown revenue over 200%. - Manage all Sema projects for clients. - Growing our online business, building partnerships with online retailers, and growing our customer base. - Manage all photography and video campaigns for catalogs, web, and tradeshows. - Started with company in September 2007, I have grown revenue over 200%.

Photographer

• 2003 - 2011