Peter Casserly

Chief Revenue Officer at Ex Ordo
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Contact Information
Location
IE
Languages
  • English Native or bilingual proficiency
  • Chinese (Mandarin) Elementary proficiency
  • French Elementary proficiency
  • Irish Elementary proficiency

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Credentials

  • CISP® Certified Inside Sales Professional
    AA-ISP (American Association of Inside Sales Professionals)
    Apr, 2020
    - Sep, 2024
  • SalesBuzz B2B Phone Sales Training
    SalesBuzz.com
    Mar, 2017
    - Sep, 2024
  • Inbound Sales Certification
    HubSpot
    Aug, 2016
    - Sep, 2024
  • Inbound Marketing Certification
    HubSpot
    Aug, 2015
    - Sep, 2024
  • Marketing Institute of Ireland Grad
    One of a small number of students allowed to participate in this exam before completion of a Degree

Experience

    • Ireland
    • Events Services
    • 1 - 100 Employee
    • Chief Revenue Officer
      • Jul 2021 - Present

    • Senior Business Development Manager
      • Oct 2013 - Present

      Conferences help drive the world’s knowledge forward. I’m proud to represent the software that powers them.Ex Ordo gives you everything you need to run a research conference. We’re fanatical about delighting the organisers and researchers who use our software. Which is why our software is loved by associations, non-profits and researchers, and trusted around the world. We’ve powered conferences in over 58 countries. And we proudly serve 13 of the top 20 universities as well as some of the leading global associations. • Full-life cycle B2B solution selling experience with deal closure responsibilities.• Involved in developing sales & pricing strategies• Demo Ex Ordo software and liaise with diverse range of customers to answer and resolve their queries through consultative selling• 68% demo to sale close rate • Developed and implemented a new pricing strategy for a specific clientdemographic, which has led to an increase in larger and longer-term contracts. In January 2018, this pricing strategy has been rolled out to all customers• Maximise revenue from existing customer accounts through upsell and repeat business opportunities• Excellent listening skills with natural ability to ask the right questions

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Guest Services
      • May 2013 - Aug 2013

      • Predominantly based in Guest services at Latham & Watkins LLP in Manhattan, New York. • Answer inquiries pertaining to firm services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment • Transmit and receive messages, using telephone and intranet • Contact technology or maintenance staff when guests report problems • Aid housekeeping staff to clean rooms once they have been vacated • Clean and maintain lobby and common areas, such as restocking supplies and cleaning pantries • Prepare for basic food service, such as pre-setting coffee, tea and food supplies

    • Food and Beverage Services
    • 1 - 100 Employee
    • Online Marketing Representative
      • Aug 2012 - Aug 2013

      • Previously main contributor to Social Media activities • Undertaking Market Research on new potential markets • Sales Strategy Development • Using online Social Media sites to profile organisations and identify target market • Identifying and driving key areas of new business opportunities • Liaising with customers to answer and resolve queries • Responsible for developing own portfolio of customers • Contacting potential customers promoting the company’s products & services • Developing customised territory plans

    • Sales Assistant
      • Aug 2010 - May 2013

      • Processing cash and credit card transactions • Responsible for closing business alone • Monitoring and replenishing stock levels • Re-merchandising various sections to help improve consumer sales • Reconciling cash at daily close of business • Delivering high levels of customer care and service • Awareness to any security hazards • Mentoring of Junior staff members • Processing cash and credit card transactions • Responsible for closing business alone • Monitoring and replenishing stock levels • Re-merchandising various sections to help improve consumer sales • Reconciling cash at daily close of business • Delivering high levels of customer care and service • Awareness to any security hazards • Mentoring of Junior staff members

    • Stockroom Assistant
      • May 2009 - Aug 2009

      • Maintained efficient inventory of company products for resale • Distributed through both B2B and B2C channels • Unloaded fragile China products, from large containers from overseas • Packaged products for export • Maintained efficient inventory of company products for resale • Distributed through both B2B and B2C channels • Unloaded fragile China products, from large containers from overseas • Packaged products for export

Education

  • Technological University Dublin
    Diploma, Inside Sales
    2019 - 2020
  • National University of Ireland, Galway
    Master's Degree, MSc Marketing Practice
    2013 - 2014
  • National University of Ireland, Galway
    Bachelor of Commerce (B.Com.), Marketing
    2010 - 2013
  • St. Mary's College, Galway
    Leaving Certificate
    2005 - 2010

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