Peter Hedström

Chief Marketing Officer at Learnster
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Contact Information
us****@****om
(386) 825-5501
Location
Stockholm, Stockholm County, Sweden, SE
Languages
  • Swedish -
  • English -

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Emelie Svedberg

Peter rekryterade in mig i sitt sökteam på byrån. Jag märkte direkt att Peter hade en viktig nyckelroll på byrån och hade stort förtroende hos kunder och kollegor. Vi hade några av de största sökkunderna på den tiden och jobbade nära Google. Peter har ett stort driv och engagemang och under min tid på DigitasLBi så utvecklades och växte teamet till att gå från att mest jobbat med SEM och SEO till att jobba med all typ av aktivering som Employer Advocacy and Social Media. Peter är duktig på strategier, paketering samt har starka ledaregenskaper i form av att svetsa samman ett team. Jag har varit med Peter i både pitcher och kundmöten och imponeras av hans sätt att skapa förtroende och ligga i framkant gällande digital strategi och annonsering. Peter är en smart och skön person att hänga med och jag rekommenderar varmt honom som både kollega och chef. Jag skulle gärna få möjligheten att jobba med honom igen!

Simon Yule

Peter is one of the nicest and most genuine guys I’ve ever met during my time working at SAS. Every bit the professional, super clever at what he does, always interested, curious and open to new ideas or ways of working. But most of all, he is 100% genuine. I also think Peter’s ability to challenge ideas in a constructive way is a excellent attribute – I put this down to his genuine nature and his effortless ability to gain the client’s trust. Working with Peter is easy, fun and rewarding. Together with the work he and his team has helped us with over the years, it’s made me appreciate what great agency service looks like. For these reasons, I would most certainly recommend Peter.

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Credentials

  • Foundations of Learning Management Systems (LMS)
    LinkedIn
    Mar, 2022
    - Nov, 2024
  • The Digital Transformation of Learning
    LinkedIn
    Mar, 2022
    - Nov, 2024

Experience

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Feb 2018 - Present

      Learnster develops the LMS of tomorrow for growing organizations aspiring to achieve maximum learning in minimum time. In my role as CMO, I'm responsible for brand management, PR & marketing communication, digital channels activation and physical events. The daily work includes creative tasks as well as analytical tasks. Part of the leadership team, reporting directly to the CEO. Learnster develops the LMS of tomorrow for growing organizations aspiring to achieve maximum learning in minimum time. In my role as CMO, I'm responsible for brand management, PR & marketing communication, digital channels activation and physical events. The daily work includes creative tasks as well as analytical tasks. Part of the leadership team, reporting directly to the CEO.

    • Sweden
    • Advertising Services
    • Freelance/Digital Strategy & Digital Marketing
      • Sep 2016 - Feb 2018

      Worked as a consultant, helping large companies with the marketing side of their digital transformation, and small- and medium sized companies to improve their overall digital presence. Assignments covered both digital strategy, as well as operative deliveries within SEM, SEO, Social Media, Content Marketing, Content Production and Data Analysis. A selection of clients I've worked with: Coromatic, Stockholm School of Business (teaching digital marketing), Medieinstitutet (teaching digital marketing), DigitasLBi, ZenithMedia, SNÖ of Sweden, Stockholm Kvadratmeter & EasyCashier. Show less

    • Sweden
    • Design
    • Founder/Designer
      • Jan 2013 - Feb 2018

      Rusty Remakes designs unique lamps for eclectic interiors, inspired by old and beautiful vintage objects. Over 100 unique lamps were designed and sold, mainly to hotels, restaurants, bars and office spaces like Haymarket by Scandic, Nordic Light Hotel, LAIKA, Shanti Culture Club, Två Små Svin and Lily's Burger. Rusty Remakes designs unique lamps for eclectic interiors, inspired by old and beautiful vintage objects. Over 100 unique lamps were designed and sold, mainly to hotels, restaurants, bars and office spaces like Haymarket by Scandic, Nordic Light Hotel, LAIKA, Shanti Culture Club, Två Små Svin and Lily's Burger.

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Head of Digital Activation
      • Jan 2013 - Aug 2016

      Responsible for developing the digital offering in Stockholm and managing a team of up to 10 strategists and specialists within SEM/SEO, Social Media, Content and Web Analytics. Part of the leadership team of DigitasLBi Stockholm, reporting directly to the Managing Director.Responsibilities• Forming digital marketing strategies for global B2B & B2C clients• Responsible for new business and up sell within digital marketing• Developing our digital offer in DigitasLBi Stockholm (Leadership Team)• Team leading• Staff recruitment and trainings Show less

    • SEM Specialist
      • Feb 2011 - Dec 2012

      Digital marketing consultant and paid search specialist, managing Google Adwords accounts for major travel and retail clients, both Swedish and international (e.g. Scandinavian Airlines, globally). Responsibilities• Implementing paid search strategies and tactics• Reporting and presenting results to clients• Setting up and running advertising through Google Adwords & Facebook• Monitoring performance results in Google Adwords & Google Analytics• Data analysis

  • 111VOX AB
    • Stockholm, Sweden
    • Ecomm & Concept Manager
      • Feb 2005 - Feb 2011

      Planned and built a fashion retail concept, consisting of a web shop and a physical retail store. After the concept was launched, I was employed to manage both shops. Two years later, I was promoted to Ecomm & Concept Manager, where I took a more strategic role of developing the web shop, both financially and from a marketing perspective. Responsibilities • Online marketing/online selling • Financial planning and budget work • Project planning (concept development and events) • Handling general retail processes (buying/selling/building logistics) • Photography/graphic design/image editing Show less

  • Starlit Consulting
    • Stockholm, Sweden
    • Consultant
      • 2003 - 2005

      Contracts involved work for Hyresgästföringenen in Stockholm, Philips Medicinska System and 111VOX. All assignments were in the field of market research and business development. Each assignment run from 1 – 6 months. Contracts involved work for Hyresgästföringenen in Stockholm, Philips Medicinska System and 111VOX. All assignments were in the field of market research and business development. Each assignment run from 1 – 6 months.

Education

  • Stockholm University
    Degree in Master of Science in Business Administration and Economics Marketing, Brand building, project leadership, statistics, CRM, relationship marketing, law and rethoric
    1999 - 2003
  • Cambridge University
    Proficiency English Examination Course, Engelska och engelsk litteratur
    1999 - 1999

Community

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