Peter Lundgreen
Programmatic Specialist at GroupM Danmark- Claim this Profile
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German Limited working proficiency
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Danish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Google Succes Online, Grundlæggende Digital Marketing
GoogleDec, 2018- Nov, 2024
Experience
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GroupM Danmark
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Denmark
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Advertising Services
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1 - 100 Employee
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Programmatic Specialist
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Nov 2021 - Present
I have extensive experience managing and assessing programmatic campaigns for a diverse range of prominent brands within L'Oréal's portfolio, specifically targeting the Nordic markets. I specialize in leveraging platforms such as DV360, Xandr, and Amazon DSP to execute and evaluate these campaigns effectively and efficiently. I have extensive experience managing and assessing programmatic campaigns for a diverse range of prominent brands within L'Oréal's portfolio, specifically targeting the Nordic markets. I specialize in leveraging platforms such as DV360, Xandr, and Amazon DSP to execute and evaluate these campaigns effectively and efficiently.
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Radisson Blu
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Belgium
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Hospitality
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700 & Above Employee
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Houseman
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Jan 2016 - Nov 2021
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Breakfast waiter
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Jan 2016 - Nov 2021
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Wokbox
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Copenhagen, Capital Region, Denmark
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Chauffeur
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Nov 2020 - May 2021
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Marketing Intern
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Jan 2021 - Mar 2021
During my tenure at Groundplug, I was entrusted with the responsibility of developing a comprehensive go-to-market strategy for one of the largest and most influential international countries. This entailed meticulous planning and execution of various marketing initiatives to establish a strong presence and effectively penetrate the target market. Through extensive market research, competitor analysis, I successfully devised and implemented a strategic roadmap encompassing product positioning, pricing strategies, distribution channels, promotional activities, and customer engagement plans. The resulting go-to-market strategy contributed significantly to the company's growth and market expansion efforts in the targeted country. Show less
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Pintle
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Denmark
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Information Technology & Services
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Sales Manager
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Sep 2019 - Dec 2019
Working as a sales manager at Pintle, I solely was responsible for all sales related tasks. The sales work mainly consisted of creating a sales strategy & canvas selling. Working as a sales manager at Pintle, I solely was responsible for all sales related tasks. The sales work mainly consisted of creating a sales strategy & canvas selling.
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approxima a/s
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Sales Consultant
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Jan 2019 - Apr 2019
In my role as a Sales Consultant within an IT consulting company, I had the privilege of gaining valuable firsthand experience throughout the entire sales process of a cutting-edge cloud-based ERP system. In addition to executing core sales responsibilities, I also assumed various marketing tasks within my purview. These marketing endeavors primarily revolved around the meticulous upkeep of Approximas's LinkedIn profile and the creation of compelling sales collateral and resources. By diligently managing and optimizing the company's LinkedIn presence, I ensured that our brand effectively reached and engaged with the target audience. Simultaneously, by crafting impactful sales-related materials, I contributed to the enhancement of our sales efforts, empowering the sales team with effective resources to showcase the value proposition and unique features of the cloud-based ERP system. Show less
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WestRock Company
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United States
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Packaging and Containers Manufacturing
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700 & Above Employee
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Marketing Assistant
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Oct 2015 - Dec 2015
As a marketing assistant, I was given the task to make a complete analysis of all the company's competitors, which is still widely used. As a marketing assistant, I was given the task to make a complete analysis of all the company's competitors, which is still widely used.
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Education
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Copenhagen Business Academy
International Sales and Marketing Top-up -
Copenhagen Business Academy
Marketing/Marketing Management, General -
Niels Brock
International Business Baccalaureate, International Business