Experience

Conversr

• Australia
• Software Development
• 1 - 100 Employee

• Head of New Markets Commercial

  • Aug 2022 - Present

  Conversr is a first-of-its-kind, award-winning, AI-SMS customer engagement, software platform for enterprise. Access zero code, turn-key, human-like AI-powered SMS conversations to enable the automation of common business processes, AND create attention-grabbing, retention-boosting customer experiences with our CX journey templates. Conversr is assisting businesses from all sectors, both large and small, transform the way they engage with their customers, delivering phenomenal efficiencies through automation, and boosting bottom-lines through 1:1 personalisation on scale. My role will be to focus on business development for new market opportunities and developing the sales and marketing strategy. Leveraging my career experience in CX process improvement and operational excellence I will be hyper-focused on driving success for every customer journey. Unleash the immense power of conversational AI for customer engagement today at https://www.conversr.com



Burnett Mary Regional Group

• Australia
• Environmental Services
• 1 - 100 Employee

• Operations Manager

  • Apr 2021 - Aug 2022

  Working closely with the CEO, executive team members my role is accountable for the planning and delivery of all BMRG’s core projects and programmes, ensuring alignment against outcomes from BMRG’s strategic and operational plans. My role will lead BMRG’s digital and technical offering continuing to drive the digital transformation, including the drone program. Leveraging my experience in operational excellence I will be driving operational discipline and rigor across BMRG ensuring strong systems and processes are in place to improve effectiveness and efficiency.- To lead, coach and develop a strong team of professionals and perform as an active member of the BMRG leadership team- Improve operational efficiency and effectiveness by implementing robust operational processes, systems and improvement initiatives- Deliver core projects on time and on budget with a focus on transparent reporting and tracking of key milestones- Lead the companies digital and technology strategy through the digital transformation - Engage with key stakeholders - governments, landholders and traditional owners- Work closely with partnerships manager developing strong relationships in industry- Represent BMRG in State-wide forums and other state meetings as required

• Digital Transformation Manager

  • May 2020 - Apr 2021

  Working closely with the CEO, executive team members and project officers within BMRG my role as Digital Transformation Manager will take a customer centric approach inside out to develop a digital transformation plan. This will be done by working with key stakeholders on a complete review of existing systems, process and outputs to find efficiencies, better ways of working and collaboration across the group. - Responsible for leading digital and marketing operations across the business- Work closely with the executive team and project officers to look for opportunities for improvement across the business- Lead and project manage digital transformation across the business working with key stakeholders to implement- Supervise the ongoing development and advancement of the digital initiatives for continuous improvement- Work with leadership team across various projects- Lead and project manage digital transformation across the business- Participation in major corporate decisions, particularly where technology’s a major influence on the operational advantages for the organisation- Work with key partners and suppliers in delivering projects and initiatives



The NRMA

• Australia
• Civic and Social Organizations
• 700 & Above Employee

• Head Of Marketing Operations

  • Apr 2016 - Dec 2019

  Responsible for managing campaign operations and effectiveness. Working on core team driving migration of existing marketing platform to Oracle Marketing Cloud. Implementing new process to drive lean behaviors and eliminate waste across the business. • Leading Marketing team in transformation of marketing platform • Driving operational change to campaign execution • Implementing lean process improvements • Facilitating marketing team on program development for Marketing Cloud • Cross functional stakeholder/process management • Managing external supplier relationships



Cellarmasters

• Australia
• Retail
• 1 - 100 Employee

• Head of Marketing

  • Dec 2014 - Apr 2016

  Led the team transformation from a siloed channel marketing approach to a cross functional segment led team. Accountable for maintaining BAU activity whilst maintaining sales targets and managing budget & resource. • Leading and developing a team of 17 marketers through 5 direct reports. • Developed and implemented Marketing transformation strategy • Developed annual marketing/sales plan • Drove a shift in culture across the business • Implemented business excellence process for campaign to market delivery • Led team to build customer centric multi-channel customer programs • Management of $22M budget • Managed external supplier relationships



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Senior 121 Communications Manager

  • Jul 2010 - Dec 2014

  Responsible for managing a team of campaign managers who execute communications to our customers based on business strategy briefs. Working closely with senior management cross functionally to ensure delivery of communications that achieve business objectives. Managed external suppliers to develop and enhance our communications capabilities.• Team management and career development for 5 direct reports• Development of quarterly communications plan with agency and senior management integrating with overarching brand strategy• Ensure all campaigns are delivered on time, on budget and above all deliver on a remarkable customer experience• Responsible for creative/copy sign-off on all customer campaigns ensuring the tone of voice, branding and visuals ladder back up to the overarching strategy• Management of $6M budget and external supplier relationships

• Brand Engagement & Lifecycle Manager

  • Aug 2009 - Jun 2010

  Promoted to Brand Engagement & Lifecycle Communications Manager to help drive brand engagement into the Customer base through engaging communications and customer activations. I also managed a team of 3 campaign managers who delivered campaigns against business strategy.• Team management and career development for 3 direct reports• Worked closely with agency partners to deliver on customer lifecycle strategy• Launched integrated cross platform lifecycle communications to support brand engagement messages• Executed experiential campaigns to support targeted communications leveraging our sponsorship properties including Cricket, Formula 1 and key music events.• Management of $3M budget and external supplier relationships

• Data Growth Manager

  • Jun 2007 - Aug 2009

  My role as Data Growth manager was placed in the CRM team within CBU. I was responsible for the revenue growth of the data and infotainment product portfolio. I was also leading the way with developing new communication channels. I implemented a suite of 50 MMS campaigns within the first 6 months of appointment to the role.• Utilising insights and research to identify customer behaviours, needs and barriers for 3G products to build strategy• Vigilant in always using a test, learn, refine approach to all strategy builds and refreshes• Agency campaign briefing and results analysis• Stakeholder management with internal teams and external suppliers/agencies• Management of weekly WIP meetings with all stakeholders to ensure campaign success



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Customer Lifecycle - Marketing Executive

  • Jun 2006 - Jun 2007

  Developed and implemented a “Getting to know you” campaign to gather specific customer insight. This assisted in formulating a targeted personalised program that helped achieve a higher cut-through and engagement with the customer base. • Managed Retention campaign management portfolio for the SMB customers • Data analysis/review to test, learn, refine campaign strategy ensuring campaign success • Managed CRM telemarketing team including campaign implementation and monitoring • Welcome program management and implementation



ASA Australia

• Advertising Services
• 1 - 100 Employee

• Group Marketing Manager

  • Mar 2003 - Jun 2006

  Responsible for the production of the annual full line catalogue. Worked closely with the General Manager on supplier relationships and negotiations. I developed a creative approach and brand identity for the group. Being a small company my role was effectively running a small business. • Solely responsible for all marketing activity for the ASA Australia stationery buying group • Responsible for production of bi monthly product catalogue and annual full-line catalogue • Management of printer and agency relationship • Organisation of quarterly conferences with all members of the buying group • Responsible for production of bi monthly product catalogue and annual full-line catalogue