Experience

Kaizen

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chair & Founder

  • Dec 2023 - Present

  London, England, United Kingdom Since creating Kaizen, it has continued to reach heights beyond my wildest dreams. I continue to provide guidance and mentorship to the leadership team in my role as Chair & Founder.

• CEO & Founder

  • Jan 2014 - Dec 2023

  London, United Kingdom Kaizen is an SEO, Digital PR & Influencer Marketing agency that works with global brands across multiple territories delivering creative digital growth. Our past and present clients include Adidas, eBay, Lego, Monzo, The AA, Reebok, Moonpig, Lastminute.com, TUI, MoneySupermarket, Compare the Market, nPower and River Island. Key Achievements - Built to £4mil annual income with no startup capital or investors as a solo founder. - An incredibly talented 45+ strong multi-lingual team… Show more Kaizen is an SEO, Digital PR & Influencer Marketing agency that works with global brands across multiple territories delivering creative digital growth. Our past and present clients include Adidas, eBay, Lego, Monzo, The AA, Reebok, Moonpig, Lastminute.com, TUI, MoneySupermarket, Compare the Market, nPower and River Island. Key Achievements - Built to £4mil annual income with no startup capital or investors as a solo founder. - An incredibly talented 45+ strong multi-lingual team with 8 in-house European languages - Delivered 1000+ digital PR campaigns for global, household names in Travel, FinTech, B2B & Retail resulting in 22,000+ pieces of media coverage - Our Tech SEO expertise is retained by global, household name eCommerce retailers - Building and launching our own PR analytics platform Klipr.io - Multiple award wins from The Drum, Deloitte, FSB and Startups.co.uk inc. agency of the year, UK’s top 50 startups, UK’s top 50 fastest growing companies and London’s young entrepreneur of the year It’s been an absolutely incredible journey since starting Kaizen in my bedroom in Hackney at 25 and first learning to code when I was 11 back at my childhood home in Leicester. I have no idea what crazy thing we’ll achieve next, but I can’t wait to find out.



iProspect

• Advertising Services
• 700 & Above Employee

• SEO Account Director

  • Nov 2011 - Dec 2013

  London, United Kingdom Defining and managing the execution of SEO strategy across several key, blue-chip clients. Specifically, on-page & off-page strategy, client management, budgeting and managing a team of SEO executives and analysts.



British Midland International

• United Kingdom
• Aviation and Aerospace Component Manufacturing
• 200 - 300 Employee

• SEO Manager

  • May 2011 - Nov 2011

  Castle Donington, Derbyshire Marketing Manager for the SEO Channel on flybmi.com (now acquired by British Airways) Project-based work covering and executing a full SEO strategy across the website, including on-page SEO, link acquistion and social media integration. Liasing with the eCommerce, Marketing, PR & Social Media departments is key to the role, ensuring projects are on-schedule and progressing. In addition, I run regular company-wide training sessions on SEO techniques. Good commercial acumen is also… Show more Marketing Manager for the SEO Channel on flybmi.com (now acquired by British Airways) Project-based work covering and executing a full SEO strategy across the website, including on-page SEO, link acquistion and social media integration. Liasing with the eCommerce, Marketing, PR & Social Media departments is key to the role, ensuring projects are on-schedule and progressing. In addition, I run regular company-wide training sessions on SEO techniques. Good commercial acumen is also critical to ensure effective channel budgeting and delivery of performance reports to senior managers. Show less



Creare - Digital Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Assistant SEO Manager

  • Jun 2009 - Apr 2011

  Lutterworth, Leicestershire Creare Communications LTD is a mid-sized Internet Marketing agency, specialising in Web Design and Search Engine Optimisation services for small-to-medium UK businesses. Key responsibilities included Team Management of 14 SEO Consultants (personal team of 4), Account Management executing SEO Campaigns for small-to-medium businesses and SEO Research & Development projects such as Video SEO, blog writing and link acquisition techniques. Additional responsibilites included staff… Show more Creare Communications LTD is a mid-sized Internet Marketing agency, specialising in Web Design and Search Engine Optimisation services for small-to-medium UK businesses. Key responsibilities included Team Management of 14 SEO Consultants (personal team of 4), Account Management executing SEO Campaigns for small-to-medium businesses and SEO Research & Development projects such as Video SEO, blog writing and link acquisition techniques. Additional responsibilites included staff training and conducting appraisals, managing department processes, website design and development, project management and department budgeting. Show less