Pete Martin
Head of Connection at Michigan Founders Fund- Claim this Profile
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Bio
Credentials
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Product Marketing Certified: Core
Product Marketing AllianceJan, 2021- Sep, 2024
Experience
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Michigan Founders Fund
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Head of Connection
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Feb 2023 - Present
Helping to build and promote Michigan's thriving ecosystem. #1 emerging startup ecosystem. Globally. #1 state for Venture Capital investment growth over the past 5 years. Helping to build and promote Michigan's thriving ecosystem. #1 emerging startup ecosystem. Globally. #1 state for Venture Capital investment growth over the past 5 years.
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ALTR
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United States
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Software Development
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1 - 100 Employee
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Co-Founder
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Jan 2014 - Aug 2022
I owned and managed the team behind ALTR's Product-Led Growth strategy and execution, including persona research, packaging, pricing (including our Free plan), and supporting content. We succeeded by working across teams to build PLG competencies, using data to measure and report on our progress, and iterating to constantly improve. I spent much of the early days at ALTR building out our teams and processes, including the evaluation and purchase of much of the software we use, along with being highly involved in our PCI and SOC 2 Type II certifications.
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DASH Financial Technologies
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United States
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Capital Markets
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1 - 100 Employee
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Head of Customer Success
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Mar 2011 - Oct 2013
At Dash, the electronic broker-dealer, I was responsible for building out multiple teams and processes across departments (including IT, HR, and Customer Success). I worked closely with the executive team on executing new strategic initiatives, and was responsible for building an onboarding process that allowed us to scale the number of concurrent customers our onboarding team could support at a time. At Dash, the electronic broker-dealer, I was responsible for building out multiple teams and processes across departments (including IT, HR, and Customer Success). I worked closely with the executive team on executing new strategic initiatives, and was responsible for building an onboarding process that allowed us to scale the number of concurrent customers our onboarding team could support at a time.
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Apple
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Indonesia
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Software Development
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1 - 100 Employee
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Expert
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Nov 2009 - Mar 2011
At Apple, I learned a tremendous amount about how a high-performing company operates. I achieved over $2M in sales (one of the top performers in the state of Michigan) during my time at Apple while also growing great relationships with my peers. I use what I learned about how Apple views culture, teamwork, and execution to this day. At Apple, I learned a tremendous amount about how a high-performing company operates. I achieved over $2M in sales (one of the top performers in the state of Michigan) during my time at Apple while also growing great relationships with my peers. I use what I learned about how Apple views culture, teamwork, and execution to this day.
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Education
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2005 - 2009
Michigan State University
Bachelor's degree -
2004 - 2005
Alma College
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