Experience

Garnica

• Spain
• Paper and Forest Product Manufacturing
• 200 - 300 Employee

• Western Region Sales Manager

  • Jul 2020 - Present

  Responsible for introducing Garnica Plywood to Western United States Opened up 10 distribution partners and 2 OEMs over 12 month period: July, 2020 - July, 2021. Grew sales from $500k/yr to over $12M ytd. Responsible for marketing new products, prospecting for new distributors and OEMs, trade shows, product knowledge meetings, accompany distribution sales reps on sales calls. Develop long-term relationships with customers to grow business within each company rather than add too many distributors. Determine remedies for product claims, accounts receivable management. Work with Sales Force CRM and basic Microsoft software on a daily basis. Promote product via Instagram and LinkedIn to bring brand awareness to architects, designers and end-users. The goal to get Garnica products specified in jobs or preferred to use as a product. Work with multiple departments at Garnica’s six manufacting facilities in Spain and France. Quality, procurement, pricing, inside sales, finance, freight to ensure highest customer service experience. Market and promote new products to market and advise on best customers to target particular items based on physical characteristics of each item. Develop product specs for customers via collaboration with mill. Show less



States Industries

• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Territory Sales Manager

  • Jul 2018 - Apr 2020

  Hardwood Plywood Manufacturer Develop and implement a sales strategy congruent with mill capabilities to maximize sales margins. Work with 18 distribution partners to meet their market needs coterminous with mill product offerings to maximize production capacity. Identify best product mix, based on mill capabilities and market conditions for each specific market and targeted customers within that market. Hardwood Plywood Manufacturer Develop and implement a sales strategy congruent with mill capabilities to maximize sales margins. Work with 18 distribution partners to meet their market needs coterminous with mill product offerings to maximize production capacity. Identify best product mix, based on mill capabilities and market conditions for each specific market and targeted customers within that market.



Neucor Panels

• Bellingham, WA

• Lightweight MDF

  • Jan 2018 - Jul 2018

  Territory Sales Manager. Neucor Panels manufactures an engineered, light weight wood-fiber panel for industrial and architectural interior use. Applications include furniture, cabinetry, commercial fixtures, retail displays, doors and other substrate work. A patented honeycomb design, similar to a series of small I-beams, gives panels characteristics similar to MDF and PBC with about half the weight. Fiber is derived from neighboring sawmill and veneer operations, enabling a sustainable, eco-friendly resource into the future. FSC certification is available as well as NAUF and ULEF adhesives. Fire-resistant, moisture-resistant and structural product offerings are in the developmental stages or research. Show less



Floral Soil LLC

• Bellingham, WA

• Board Member & Co-Founder

  • Jan 2014 - Jan 2018

  Created first 100% plant-based organic foam to extend the life of cut flowers. Product also works to propigate plants from seeds to fully grown plants. Currently developing manufacturing facilities to fulfill customer orders throughout the US. Worked to create interest in the product through various outlets including trade shows, onsite presentations, social media campaigns and website search engine optimization and CRM management. Manage company finances with Quick Books Pro. Created first 100% plant-based organic foam to extend the life of cut flowers. Product also works to propigate plants from seeds to fully grown plants. Currently developing manufacturing facilities to fulfill customer orders throughout the US. Worked to create interest in the product through various outlets including trade shows, onsite presentations, social media campaigns and website search engine optimization and CRM management. Manage company finances with Quick Books Pro.



Mt. Baker Bio

• Biotechnology Research

• Board Member & Co-Founder

  • Jun 2008 - Jan 2018

  Life Science industry wholesale supplier of materials to molecular biology researchers; 50% sales domestic, 50% overseas. Create and implement business strategy to maximize sales through proper marketing channels. Develope and operate company finances entailing budget & sales forecasting, A/P, A/R, inventory management & product procurement. Continuously improve company management, sales, margins, net income and daily operations through regularly monitoring operational inefficiencies, utilizing just-in-time inventory practices and conducting product cost-analysis. Demonstrate full accountability of P&L through effective sales personnel management, account retention, market penetration, competitive analysis and strong business development efforts. Show less



Mt Baker Plywood

• Bellingham, WA

• North American Sales & Marketing

  • Aug 1998 - Oct 2008

  Responsible for creation and implementation of sales strategies to procure orders for hardwood plywood mill manufacturing 7,000 panels/day: $75M annual sales. Maintain weekly contact with existing customers and cultivate new business through cold calls and in-person sales calls. Collaborated with over 40 distributors across the US & Canada. Supervised and worked with cross-functional production teams to determine customer specifications for job requirements and guarantee product met mill quality standards. Mediate quality claims for damaged or mis-manufactured material. Educate and inform distributor sales reps on product capabilities, grading standards, pricing options and logistic options. Determine and arrange cost-effective means of transportation. Negotiated rates with rail and truck companies contingent on route volume and seasonal equipment demand. Show less



Hardwoods Specialty Products

• Boise, Denver, Albuquerque

• Sales & Marketing

  • Jan 1994 - Jul 1998

  Wholesale supplier of lumber and plywood for cabinet and furniture manufacturers. Establish & maintain profitable relationships with customers, actively prospect for new accounts and maximize sales potential with existing customers. Increased territory sales in 3 different markets by 44% over 2 year period. Responsible for material procurement including lumber, hardwood plywood, particle board, MDF, mouldings and specialty products. Wholesale supplier of lumber and plywood for cabinet and furniture manufacturers. Establish & maintain profitable relationships with customers, actively prospect for new accounts and maximize sales potential with existing customers. Increased territory sales in 3 different markets by 44% over 2 year period. Responsible for material procurement including lumber, hardwood plywood, particle board, MDF, mouldings and specialty products.