Experience

EräViikingit Helsinki

• Finland
• Spectator Sports
• 1 - 100 Employee

• Sales Manager

  • Mar 2023 - Present



T:mi Petri Käenmäki

• Writer

  • Mar 2016 - Present

  Once one works self-employed, he is responsible of everything. Of marketing, bookkeeping, budgeting, producing and obviously of the core business, which in my case is versastile content creating, both text and audio, but also some video. Sports, music and betting are my specialities, but I've done marketing content, edited tons of texts, written SEO-content. Full package.

• Freelance writer, podcaster

  • Feb 2015 - Present

  Previous work description fits still very well, but I also offer podcast recording services as I've invested in studio-quality equipment. Also offering marketing conecpts for fresh podcasters, vocal coaching and teaching how to edit sound.

• Freelance Writer

  • Sep 2006 - Feb 2015

  I have run my own company for long for freelancing reasons. For instance, I have written a travel story from Quebec and Montreal for late Ovi-magazine, marketing texts for several customers, consulted betting related customers, co-operated with betting company Veikkaus with video and text content. I've been into punditry and commentated football in VeikkausTV's live studio. I'm running also a football podcast with Kim Keränen at RadioPlay called Tutkapari. Multi-talented.



Iltalehti

• Finland
• Newspaper Publishing
• 100 - 200 Employee

• Betting journalist

  • Apr 2019 - Jan 2021

  Writing betting related content with a statistical twist and also feature articles. My working process starts from brainstorming, including all planning, interviewing, studying and finally writing. Writing betting related content with a statistical twist and also feature articles. My working process starts from brainstorming, including all planning, interviewing, studying and finally writing.



Urheilusanomat/Urheilulehti

• Sports analyst / journalist

  • May 2014 - Mar 2019

  Writing (betting related) analysis for football, ice-hockey and biathlon. Main responsibilities Finnish Veikkausliiga, UEFA Champions and Europa League, IBU World Cup in biathlon. Writing (betting related) analysis for football, ice-hockey and biathlon. Main responsibilities Finnish Veikkausliiga, UEFA Champions and Europa League, IBU World Cup in biathlon.



Mediahub / MTV3

• Sports betting analyst / expert

  • Aug 2017 - May 2018

  Weekly live TV-show "Pelisilmä", where I was, as the title tells, commenting as a betting analyst slash expert. Weekly live TV-show "Pelisilmä", where I was, as the title tells, commenting as a betting analyst slash expert.



SMJK ry

• Editor in Chief

  • Feb 2016 - Jan 2018

  Working as an editor in chief at SMJK ry's (Suomen maajoukkueen kannattajat) magazine HuSe!. Working as an editor in chief at SMJK ry's (Suomen maajoukkueen kannattajat) magazine HuSe!.



Sanoma Media Finland

• Finland
• Book and Periodical Publishing
• 500 - 600 Employee

• Video Production Specialist

  • Apr 2016 - Jul 2017

  Producing and actually doing Veikkausliiga and SM-liiga related video clips to Sanoma's several publishing channels. Also produced and created radio podcasts. Producing and actually doing Veikkausliiga and SM-liiga related video clips to Sanoma's several publishing channels. Also produced and created radio podcasts.



Oddshandel

• Sports Betting Analyst

  • Feb 2011 - Mar 2014

  Live trading and analyzing, covering mainly Finnish football. Lately analyzing also English Premier League and Championship, writing previews to each match. Live trading and analyzing, covering mainly Finnish football. Lately analyzing also English Premier League and Championship, writing previews to each match.



Ikistoori Oy

• Sports Journalist

  • Jun 2006 - Jan 2011

  Planning, producing and actually doing betting related videos for Veikkaus and inserts also for YLE TV2 Peliuutiset. Met a great deal of sports people on the interviewing gigs. I was also responsible of "Vakiovihjeet" for Peliuutiset and YLE. On tv, radio and their webpage. Sports that I worked with were football, ice-hockey, basketball, floorball, biathlon, track and field, boxing and Finnish baseball. Planning, producing and actually doing betting related videos for Veikkaus and inserts also for YLE TV2 Peliuutiset. Met a great deal of sports people on the interviewing gigs. I was also responsible of "Vakiovihjeet" for Peliuutiset and YLE. On tv, radio and their webpage. Sports that I worked with were football, ice-hockey, basketball, floorball, biathlon, track and field, boxing and Finnish baseball.



IS Veikkaaja

• Sports Journalist / Betting Analyst

  • Aug 2005 - Sep 2008

  Covering Finnish baseball and track and field for two summer periods. I had couple of pages each week I covered with different types of stories. During wintertime I analyzed winter sports and wrote betting tips. Then later on I was responsible of weekly tips published both on paper and Veikkaus' bulletin. Covering Finnish baseball and track and field for two summer periods. I had couple of pages each week I covered with different types of stories. During wintertime I analyzed winter sports and wrote betting tips. Then later on I was responsible of weekly tips published both on paper and Veikkaus' bulletin.



Finnish Army

• Lahti, Hennala.

• Conscript Band Player (jääkäri)

  • Jan 1997 - Oct 1997

  Served army in Conscript Band (Puolustusvoimien Varusmiessoittokunta). Clarinet as the main instrument. Served army in Conscript Band (Puolustusvoimien Varusmiessoittokunta). Clarinet as the main instrument.