Peta Bassett
Senior Strategic Communications Advisor at Love Frankie- Claim this Profile
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Bio
Experience
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Love Frankie
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Thailand
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Advertising Services
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1 - 100 Employee
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Senior Strategic Communications Advisor
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Sep 2020 - Present
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Writer
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2000 - Present
Author/ Contributing writer: Nikkei Asia, Thailand's Sustainable Business Guide, Unseen Burma - Early Photography 1862-1962, Wallpaper*, The Australian, LUXE City Guides, New Directions in Thai Materials, Tropical Colors: The Art of Living with Tropical Flowers. Author/ Contributing writer: Nikkei Asia, Thailand's Sustainable Business Guide, Unseen Burma - Early Photography 1862-1962, Wallpaper*, The Australian, LUXE City Guides, New Directions in Thai Materials, Tropical Colors: The Art of Living with Tropical Flowers.
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Partner
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2017 - Aug 2020
We tell GOOD stories - communications consultancy helping organisations tell their stories internally and to the world. We tell GOOD stories - communications consultancy helping organisations tell their stories internally and to the world.
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Co-Founder
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2016 - 2017
Start-up: online food transparency platform Start-up: online food transparency platform
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Co-Founder
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2013 - 2015
Conceptualised, started and ran a successful monthly food market where people could meet their butcher, baker and salted caramel maker - a space dedicated to good food and food transparency. Conceptualised, started and ran a successful monthly food market where people could meet their butcher, baker and salted caramel maker - a space dedicated to good food and food transparency.
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Regional Strategic Planner
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2002 - 2010
Identified consumer insights and delved into prevailing pop culture currents to create communications strategies for Unilever brands Sunsilk and Lux, Thai Airways. Asian trendspotting contributor to JWT Intelligence global publication. Identified consumer insights and delved into prevailing pop culture currents to create communications strategies for Unilever brands Sunsilk and Lux, Thai Airways. Asian trendspotting contributor to JWT Intelligence global publication.
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Acer
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Taiwan
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Computer Hardware Manufacturing
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700 & Above Employee
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Industrial Designer
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1997 - 1999
Designed and managed the development of mobile products for ACER and OEM customers (IBM, Hitachi). Initiated, designed and implemented consumer research in Taiwan, Australia and Thailand. Developed lifestyle and fashion trend forecasts to feed into the design process. Designed and managed corporate projects including collaboration with Arts Center, Pasadena USA and ACER Design Competition, Taiwan. Designed and managed the development of mobile products for ACER and OEM customers (IBM, Hitachi). Initiated, designed and implemented consumer research in Taiwan, Australia and Thailand. Developed lifestyle and fashion trend forecasts to feed into the design process. Designed and managed corporate projects including collaboration with Arts Center, Pasadena USA and ACER Design Competition, Taiwan.
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