Experience

by The Network

• Advertising Services
• 1 - 100 Employee

• Founder and Creative

  • Sep 2020 - Present



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Global Creative Chairman

  • Mar 2017 - Sep 2020

  Spearheading the global creative push that has turned Grey into one of the world's most creative organizations. Chairman of the Global Creative Council, Founder and Chairman of the Global Creative Board, Chairman of the WPP Team P&G Council.

• Deputy Worldwide Chief Creative Officer

  • Jan 2014 - Sep 2020

  Part of the global management team of the Grey Network overseeing the creative leadership in 130 offices around the world. Implementing a creative culture in the entire network, improving creative leadership and practices in all offices, facilitating agency-wide focus and conversation on creativity, leading the Global Creative Council and setting up regional councils, leading the global awards effort across the network.

• Global Executive Creative Director

  • Oct 2010 - Jan 2014

  Global roll out of the campaign Breathe Happy for P&G brand Febreze in 30+ markets. Overseeing creative development in creative hubs situated in New York, Germany, Korea, Japan and Argentina. Global and North American creative leadership on the P&G brand Downy/Lenor.Creative leadership on Pringles in the successful transition from P&G to Kellogg's.Pitching and winning the global assignment on GSK brand Tums/Eno.Pitching and winning the P&G multi-brand FIFA Worldcup campaign for Rio 2014.Overseeing the awards strategy and effort for Grey New York resulting in a significant increase in the number of Cannes Lions for the agency. Grey New York ranked #1 in Film in 2013, #1 in PR and #8 in the world in 2014. This contributed to the agency being named Agency of the year by both Ad Age, Ad Week and Shots Magazine in 2013 and by Campaign in 2014. Show less



GREY Germany

• Germany
• Advertising Services
• 100 - 200 Employee

• Chief Creative Officer

  • Sep 2009 - Sep 2010

  Initiated a creative turnaround of Grey Germany resulting in new talent in the agency and among other awards a Gold Lion in Cannes. Leading the creative development of the agency's biggest client P&G - Lenor, Pantene, Pringles, Dash and Febreze. This included launching a new detergent under the Lenor brand. Initiated a creative turnaround of Grey Germany resulting in new talent in the agency and among other awards a Gold Lion in Cannes. Leading the creative development of the agency's biggest client P&G - Lenor, Pantene, Pringles, Dash and Febreze. This included launching a new detergent under the Lenor brand.



Uncle Grey

• Denmark
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 1996 - Sep 2009

  Lead a local agency to become the #1 creative agency in Denmark. With iconic campaigns for supermarket chain Fakta, the National Dairy Board, Peugeot, T Hansen, Fleggaard, Specsavers/Louis Nielsen, Axe and OK Bnezin.

• Planner/Head of Strategy

  • Nov 1990 - Nov 1996