Persefoni Kousoula

Digital Marketing Manager at Kikeris Brands
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Contact Information
us****@****om
(386) 825-5501
Location
Athens Metropolitan Area, GR
Skills

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Credentials

  • e-DigiMa - Digital Marketing and Social Media (e-learning)
    DigiMa - Athens University of Economics and Business
    Feb, 2017
    - Nov, 2024
  • Professional Diploma in Digital & social media
    KnowCrunch
    Jan, 2019
    - Nov, 2024
  • Certificate in Advanced Social Media Management
    KnowCrunch
    Jun, 2018
    - Nov, 2024
  • Facebook and Instagram Ads
    Aristotle University of Thessaloniki (AUTH)

Experience

  • Kikeris Brands
    • Greece
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2019 - Present

      Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCollaborate with agencies and other vendor partnersOversee and manage all contests, giveaways, and other digital projects.

  • ICAP group of companies
    • Greece
    • Information Services
    • 100 - 200 Employee
    • Team Leader - Customer Service Specialist
      • Sep 2018 - Mar 2019

  • WIND Hellas
    • Greece
    • Telecommunications
    • 100 - 200 Employee
    • Social Media & Community Specialist
      • Jan 2015 - Sep 2018

      Social Media Community Management - Monitoring Hootsuite and Freshdesk platform Social Media Content creation Copywriting Create Calendar Manage all social media communications Competition analysis Report Crisis Management Social Media Community Management - Monitoring Hootsuite and Freshdesk platform Social Media Content creation Copywriting Create Calendar Manage all social media communications Competition analysis Report Crisis Management

  • Media2day Publishing SA
    • Greece
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Journalist
      • Sep 2014 - Nov 2014

      -Write articles-Interviews- Newsletters-Create Contests-Copywriting -Write articles-Interviews- Newsletters-Create Contests-Copywriting

  • Νέα Ενημέρωση
    • Editor in Chief
      • Mar 2014 - Sep 2014

      -Interviews-News writing and updating-Reportage -Interviews-News writing and updating-Reportage

  • Η ΝΑΥΤΕΜΠΟΡΙΚΗ | NAFTEMPORIKI
    • Greece
    • Newspaper Publishing
    • 1 - 100 Employee
    • Economics Journalist
      • Oct 2013 - Feb 2014

      -Interviews-News writing and updating-Reportage-Write advertisements -Interviews-News writing and updating-Reportage-Write advertisements

  • LAMPRAKIS PRESS S.A. ΤΟ ΒΗΜΑ ΤΗΣ ΚΥΡΙΑΚΗΣ / TOVIMA.GR
    • Journalist
      • Oct 2011 - Jan 2013

      -Οnline journalism-Copywriting-Interviews-News writing and updating-Reportage-Organizing TV program-Edit articles -Οnline journalism-Copywriting-Interviews-News writing and updating-Reportage-Organizing TV program-Edit articles

Education

  • Aristotle University of Thessaloniki (AUTH)
    Facebook and Instagram Ads
    2021 - 2021
  • University of Piraeus
    SALES MANAGEMENT & SALES FORCE MANAGEMENT
    2019 - 2020
  • KnowCrunch
    Digital marketing and social media
    2018 - 2019
  • Elliniko Anoikto Panepistimio
    Human Resources, Human Resources Management/Personnel Administration, General
    2014 - 2015
  • Panteion University of political and social sciences
    Communication, Media and Culture
    2007 - 2012
  • Metropolitan College
    Bachelor's degree, E-Commerce/Electronic Commerce
    2020 -
  • KnowCrunch
    Digital Marketing
    2019 -
  • Athens University of Economics and Business
    Digital Marketing and Social Media
    2017 -
  • eskills center
    Digital Marketing and e-business
    2015 -

Community

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