Topline | ✨Perry Opong

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✨Perry Opong

Marketing Manager at The Black Star Marketing Group

Contact Information

us****@****om

(386) 825-5501

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Marketing Manager
- May 2016 - Present
• Manage a team of highly productive consultants while owning day-to-day campaign management tasks including planning, execution, tracking, monitoring KPIs, campaign optimizations, and analysis for small businesses. • Build and optimize comprehensive paid media campaigns across Meta (Facebook/ Instagram), Twitter, Google Ads, and TikTok to drive brand awareness and sales up to $50,000+. • Collaborate with team members to tailor, and deploy communication strategies and tactics that retain subscriptions by 45%. • Built email campaigns that increased an average open rate of 39% and a 7% click-through rate for multiple clients. • Drive innovation and analysis of client businesses to increase ROI by 35%. • Analyzed data from various sources including Google Analytics, website traffic reports, and social media engagement metrics to assess campaign traffic, and ROI and made recommendations for optimization. • Prepare reports to summarize budget optimization and campaign performance for SEO, digital and social media campaigns to fulfill clients’ objectives, resulting in an average of $23,000 for multiple clients. • Conduct surveys and focus groups to understand customer experiences and behaviors and implemented solutions to decrease member turnover by 51% with retargeting, improved activities, and top contributors’ program. • Managed the development and execution of social media strategy across multiple platforms.

Sports Coordinator
- May 2017 - Aug 2018
•Organized 8 quarterly lesson plans and led sports programs for 40+ children during the academic year. •Worked independently and collaboratively with counselors to ensure daily tasks and program goals were met by the end of the school year. •Improved enrollment by 45% by the end of the school year with targeted community outreach with a new digital content strategy. •Improved retention rates by 15% over a year period by facilitating participant surveys and providing leadership opportunities to program participants. •Implemented digital communication, event marketing, and purchasing plans that decreased budget spending by 37%. •Coached and served as a positive role model for the girls’ basketball team. •Worked independently and collaboratively with group counselors to ensure tasks and program goals were met.

Event Coordinator
- Aug 2010 - Feb 2017
• Arranged an annual calendar of events with budgets of up to $75,000, while cutting vendor costs to grow revenue by 23%. • Managed event planning processes for over 15 concerts, book signings, fashion shows, and other high-visibility social events. • Created social media strategy that produced 12k+ email subscribers that grew event attendance. • Organized vendor contracts, invoices, budget reports, and provided post analysis for events. • Delegated onsite logistics to event staff members and oversaw the venue set-up for up to 15,000 attendees.

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