Experience

duGard Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President & CEO

  • Nov 2008 - Present

  Provide strategy and solutions designed to improve or enhance visibility, reputation and perception. Industries include: transit/transportation, tourism, music & entertainment, healthcare, financial services, museums, education and non-profit. 2015 - present duGard Communications 2013 - 2015 duGard Ellis Public Relations 2008-2013 PAOwer Team & Associates Provide strategy and solutions designed to improve or enhance visibility, reputation and perception. Industries include: transit/transportation, tourism, music & entertainment, healthcare, financial services, museums, education and non-profit. 2015 - present duGard Communications 2013 - 2015 duGard Ellis Public Relations 2008-2013 PAOwer Team & Associates



DCI Donor Services, Inc.

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Communications Director

  • 2011 - 2014

  Led communications and branding for executives and corporate-level strategies with management of cascading messaging and position to three OPOs and a tissue bank within the organization's structure that includes 10 office locations. Managed all aspects of brand development, media relations, crisis communication and internal messaging/awareness, as well as web, social media, recruitment and call-to-action programming strategies. Led communications and branding for executives and corporate-level strategies with management of cascading messaging and position to three OPOs and a tissue bank within the organization's structure that includes 10 office locations. Managed all aspects of brand development, media relations, crisis communication and internal messaging/awareness, as well as web, social media, recruitment and call-to-action programming strategies.



NASBA

• United States
• Accounting
• 1 - 100 Employee

• Marketing Consultant / Brand Manager

  • 2009 - 2011

  The National Association of State Boards of Accountancy (NASBA) serves as a forum for the 55 boards of accountancy. NASBA's mission is to enhance the effectiveness of state boards of accountancy. The National Association of State Boards of Accountancy (NASBA) serves as a forum for the 55 boards of accountancy. NASBA's mission is to enhance the effectiveness of state boards of accountancy.



Bohan Advertising|Marketing

• Account Supervisor

  • 2008 - 2008

  BOHAN is an brand/advertising agency that functions as brand “villages” – multidisciplinary mini-communities charged with the collective daily responsibility for researching, planning, growing and living a brand. Managed agency relationships in healthcare and non-profit sectors. Developed strategies for both leading and challenger brands, created results that quickly assisted clients increase market share and reputation, as well as successfully compete with national brands. Experience included developing print, online and broadcast production. Show less



Nashville Area Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President, Marketing & Communications

  • 2007 - 2008

  Led brand strategy that required the development of new processes and plans, integration of brand and position as well as the creation of new imagery to reflect the new brand. Developed key strategies to incorporate all aspects of the rebrand internally and externally. Launched brand awareness campaign achieved stellar results with a record number of attendees at the annual meeting, media mentions and touchpoints that provided important momentum that allowed the Chamber to effectively communicate its value to the Nashville-area and business community. In the three months following the rollout of the new brand, the organization saw a 41% increase in membership for the quarter and a 50% increase in sponsorship investment over prior year. The impact also translated significantly because the Chamber had successively suffered from a decline in membership and revenue in the immediate five years prior. Show less



HCA / TriStar Health System

• Director, Marketing & Communications

  • 2001 - 2007

  2007 - Marketing & Communications Director 2004-2007 - Marketing & Communications Manager 2001-2004 - Communications Coordinator ------------- HCA's TriStar Health System manages 26 hospitals within Tennessee, Kentucky, northern Georgia and southwest Virginia. My role included management of marketing, communications, financial and administrative functions along with department personnel. This team-oriented atmosphere provided great opportunity to direct division level strategy and support facilities in the development and implementation of hospital level marketing initiatives. Show less


Nashville Emerging Leaders
• United States
• Civic and Social Organizations
• Member

  • 2004 - 2004


Innovative Recovery Services, Inc.

• Assistant Marketing Manager

  • 1998 - 2001

  2000-2001 Assitant Marketing Manager 1998-2000 Marketing Analyst --------------- IRSI (no longer in existence) was a management consulting firm specializing in healthcare subrogation, audit and risk management. Managed all phases of market research, development of corporate presentations and proposals and interactive/online strategy. Also developed community relations strategy. 2000-2001 Assitant Marketing Manager 1998-2000 Marketing Analyst --------------- IRSI (no longer in existence) was a management consulting firm specializing in healthcare subrogation, audit and risk management. Managed all phases of market research, development of corporate presentations and proposals and interactive/online strategy. Also developed community relations strategy.


HCA
• Accounting
• 100 - 200 Employee
• Interactive Marketing Coordinator

  • 1997 - 1998