Pernille Møller Schmidt

Social Media Manager at Ecooking A/S
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Location
Aarhus, Middle Jutland, Denmark, DK

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Karoline Meldgaard

Jeg havde fornøjelsen af at være i VERO MODAs SoMe Team med Pernille, hvor hun stod for alt det kreative arbejde med content til vores sociale medier. Pernille er meget arbejdsom og jeg har set flere kreative og fede ideer til nye takes på SoMe marketing kampagner og indhold fra Pernille. Hun er en rigtig dejlig kollega at arbejde sammen med, fordi hun tager ansvar og initiativ, er omsorgsfuld og skaber en god stemning på kontoret. Jeg kan på alle måder anbefale Pernille som en stærk kreativ, iderig og positiv kollega!

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Experience

    • Denmark
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Jun 2022 - Present

    • Social Media Manager
      • Jun 2022 - Present

    • Denmark
    • Retail
    • 500 - 600 Employee
    • CREATIVE CONTENT RESPONSIBLE
      • Mar 2021 - Jun 2022

      • Responsible for creative content production for all online channels on global, national and local level with a digital first and omni channel approach. (Instagram, Facebook, YouTube, TikTok, veromoda.com, VERO MODA Club)• Designing and developing the digital/online expression of VERO MODA in close collaboration with the rest of the expression team.• Ensuring the brand expression on all online media is in line with the overall brand expression and that all material for campaigns is aligned with the overall campaign.• Participating in global campaign brainstorming and development• Developing new digital concepts to involve and engage the online VERO MODA audience.• Creating weekly Social Media post plans on global and national level with platform specific content + sharing with marketing stakeholders in the markets and stores. • Content production: Creating creative briefs for photo productions along with executing photo shoot in close collaboration with the expression team and internal as well as external photographers. • Influencer marketing: Contacting and briefing content creators/influencers to deliver content for VERO MODA’s SoMe platforms. Show less

    • Digital Graphic Designer
      • Jun 2018 - Mar 2021

      PRIMARY TASKS:• Responsible for creating graphic SoMe content for all VERO MODA’s official SoMe channels.• Creating graphic visuals for VERO MODA’s paid marketing (Facebook Advertising / Smartly)• Daily creating and providing all VERO MODA markets with campaign material and graphic SoMe content that supports marketing initiatives on a global, national and local level. (Hootsuite/Amplify)• Participating in campaign development: Brainstorming on global campaign ideas, developing campaign concepts and creating visual identities• Taking part in developing and implementing VERO MODA’s SoMe strategy Show less

    • Intern
      • Jan 2018 - Aug 2018

      Intern in B2B Digital Marketing, VERO MODAPRIMARY TASKS:• B2B e-mail marketing: Designing weekly newsletter send-out in order to promote collections towards customers (MailChimp)• Weekly redesigning/updating B2B ecommerce platform in alignment with campaigns and other marketing initiatives (BESTSELLER DIRECT)• Providing B2B key accounts with graphic material (ZALANDO, Boozt, ABOUT YOU, AMAZON)• Creating internal sales material to showcase collections for customers (digital catalogues in iPaper) Show less

    • Denmark
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Jun 2017 - Jun 2018
    • Norway
    • E-Learning Providers
    • 1 - 100 Employee
    • Webshop Assistant
      • Mar 2017 - Aug 2017

Education

  • Erhvervsakademi Aarhus / Business Academy Aarhus
    Intermedia/Multimedia
    2016 - 2018
  • Grindsted Gymnasium
    Social Sciences
    2013 - 2016
  • Roger Williams University
    ELS Language School, Level 13
    2012 - 2013

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