Pernille Louise Brodersen
Senior Sales Manager at Case Furniture- Claim this Profile
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Bio
Experience
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Case Furniture
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United Kingdom
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Design Services
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1 - 100 Employee
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Senior Sales Manager
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Jan 2023 - Present
• Responsible for global business development• Leading negotiation and finalization of contracts with clients• Build and maintain strong connection with key customers in each region,• Achieving sales targets and KPIs• Managing global wholesale accounts • Developing and managing large-scale contract accounts• Managing in-store concessions, trunk shows and special events with retailers.• Compiling and analysing sales figures.• Ensure cost effective sales activities are practices at all times• Planning trade shows, evaluating their success, and providing support at trade shows.• Reporting on market and competitor information
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Senior Sales Manager
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Aug 2021 - Present
• Responsible for global business development• Managing a team of 5• Motivate team to reach targets and set them up for overall success.• Set clear goals, manage projects and work load to ensure deadlines are met.• Responsible for achieving sales targets and KPIs• Managing global wholesale accounts • Identifying key accounts and build excellent client relationships• Managing in-store concessions, trunk shows and special events with retailers.• Developing and managing large-scale contract accounts.• Compiling and analysing sales figures.• Planning trade shows, evaluating their success, and providing support at trade shows.• Creating an overall marketing strategy and brand promotion implementation plan.• Create and implement the overall social media marketing strategy, ensuring relevance and alignment with the overall brand strategy.• Liaising with Google Adverts Partner to maximise our GA presence, budgeting paid search and improving ROI.• Managing website development to improve consumer experience.• Organising photo shoots for new catalogues and other PR related material. Liaising with stylists, photographers and locations and ensuring that images are inline with brand identity.
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Sales Manager
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Sep 2015 - Aug 2021
• Responsible for global business development• Managing a team of 5 • Motivate team to reach targets and set them up for overall success.• Set clear goals, manage projects and work load to ensure deadlines are met.• Responsible for achieving sales targets and KPIs• Managing global wholesale accounts • Identifying key accounts and build excellent client relationships• Managing in-store concessions, trunk shows and special events with retailers.• Developing and managing large-scale contract accounts.• Compiling and analysing sales figures.• Planning trade shows, evaluating their success, and providing support at trade shows.• Creating an overall marketing strategy and brand promotion implementation plan.• Create and implement the overall social media marketing strategy, ensuring relevance and alignment with the overall brand strategy.• Liaising with Google Adverts Partner to maximise our GA presence, budgeting paid search and improving ROI.• Managing website development to improve consumer experience.• Organising photo shoots for new catalogues and other PR related material. Liaising with stylists, photographers and locations and ensuring that images are inline with brand identity.
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Sales Officer
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May 2014 - Aug 2015
• Managing wholesales and contract accounts.• Generate sales among client accounts.• Proactively follow up on leads and product enquires.• Developing and maintaining long-term relationships with clients. • Process orders; handle logistics and deliveries and invoicing in a timely manner.• Organising sales visits with current and new clients both wholesale and contract.• Analysing sales performance.• Meeting and exceeding sales targets.• Leading the showroom and handling retail clients
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Revlon Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Export Customer Services Administrator
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Sep 2013 - May 2014
• Responsible for arranging exports to EMEA distributors, while creating customs invoices and other shipping documentation / instructions as required • Forming effective professional relationships with distributors, carriers, other agents and colleagues, always using clear communication verbally and written. • Recognise and develop sales opportunities where necessary • Liaising with all concerned parties to ensure accuracy of information and deadlines are met. • Ensuring time schedules and cost limits were set in a cost effective and prompt manner • Control and application of custom's tariffs and applicable duties and taxes • Controlling financial and commercial documentation
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Case Furniture
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United Kingdom
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Design Services
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1 - 100 Employee
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Sales Coordinator
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Jul 2012 - Aug 2013
• Managing wholesale and contract accounts • Process orders; handle logistics and deliveries and invoicing. • Communicating and coordination of lead times and order enquiries • Ensuring discrepancies and claims are dealt with efficiently • Managing ordering parameters through MOQ’s, lead times, order frequency and safety stocks in order to optimise availability • Liaising with suppliers to ensure capacity slots are being fulfilled and lead times are met • Monitoring stockholding to ensure all non-moving stock is dealt with appropriately • Analysing sales performance, inventory, markdowns and profit • Responsible for producing and maintaining price lists for all international markets • Negotiating rates, LCL/DDP/DAP for Air/Sea/Road freight with forwarders maximising profits achieved, whilst maintaining the integrity of the relationship.
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Discovery Inc
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United States
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Entertainment
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700 & Above Employee
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Sales Support
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Sep 2011 - Jun 2012
• Processing sales orders • Liaising with clients on behalf of the sales team • Creating brand and program presentations • Providing data and reports to help the sales team • Processing sales orders • Liaising with clients on behalf of the sales team • Creating brand and program presentations • Providing data and reports to help the sales team
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Education
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Copenhagen Business School
MSc, Strategic Market Creation -
Copenhagen Business School
Bs, Business Administration & Service Management