Experience

Apotekernes A.m.b.a.

• Denmark
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Kategorichef

  • Mar 2021 - Present

• Konsulent

  • Sep 2020 - Mar 2021



www.ohrstrom-marketing.dk

• Owner Øhrstrøm Marketing

  • Jan 2020 - Mar 2021



Teva/Actavis Generics

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Markering Manager, Skin care

  • Jan 2017 - Sep 2019

  As marketing manager I have been responsible for the Decubal portfolio with the strategic overview of the long-term planning. Responsible in key areas such as marketing plans, market research, overall ATL/BTL communication including media agreements, digital marketing as well as sales and budget responsible. Also as Marketing Manager I have been “Center of Excellence” for the Nordic countries, primarily within launch plans, product development and best practise sharing. Responsible for all marketing and promotion materials and for all online platforms. Main achievements have been Nordic launches of Decubal into the Junior segment and preparing for a revitalization of the Decubal brand. New artwork/design, new communication strategy together with a strong storytelling, and a more logic and clear product structure. Show less



Actavis (now Allergan)

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Nordic Brand Manager, Decubal / skin care

  • May 2015 - 2017

  Head of marketing for Decubal in the Nordics Further develop and position Decubal in the Nordics with strategic focus on new and existing target groups. The role was combined with market responsibility (DK) for strategy, tactics and implementation of marketing activities. Responsibilities - Develop and drive long term brand vision delivering category and market share growth - Develop and implement brand marketing plans taking local market needs and consumer insights into account - New product development - Drive and manage launches within brand responsibility - Identify Key Performance Indicators for launches and track them accordingly. - Develop PR strategy + toolbox - Facebook strategy and mediaplan - Develop and execute consumer activation ideas to drive awareness, trial and loyalty. - Secure ”best practise” btw the 5 Nordic countries - Responsible for brand guidelines and brand book - Daily contact to Key Opinion Leaders (KOL) with focus on health care professionals - Analyse and closely monitor market development. - Monitoring and controlling sales and marketing budget. Show less



Actavis (now Allergan)

• Pharmaceutical Manufacturing
• 700 & Above Employee

• Product Manager, Skin Care

  • Jan 2013 - 2015

  Head of skin care, focussing on increasing and retrieving sales on Decubal in a highly competitive Danish skin care market Market responsible for strategy, tactics and implementation of marketing activities (within the Pharmacy trade segment)Responsibilities- Strategy and tactics DK- Media & PR - New product development- Monitor, analyze and develop market data, competitor activities - Perform analysis of new customer targets and new marketing opportunities- Key opinion leader (KOL) responsibility: develop and maintain KOL knowledge and relations- ROI, budget and sales responsible- Perform required training of the local sales team- Facebook implementation and developing new web page- Develop, educate, implement and follow up activities on the Decubal education- Co-ordinate and implement agreed marketing activities- Supervise and motivate district managers to achieve sales targets - Planning and participation in congresses and exhibitions - Participate in the preparation of a Monthly Sales Forecast Show less

• Trade Marketing Manager

  • Sep 2011 - Jan 2013

  Head of trade marketing, developing the TM strategy at first adapted to the Danish market followed by a Nordic implementation. The job is equally focused on strategy and implementation Responsibilities - Start up a new trade marketing department- Optimize the link and processes btw sales and marketing in order to improve activities and corporation within the pharmacy chains- Define and project lead a trade education program on Decubal targeted the pharmacy employees- Evaluate and optimize the OTC campaigns (Pinex, Lactocare, Decubal)- Define and develop In-store project to increase visibility and (self) navigation - Challenge and optimize the pharmacy campaign units- Trade communication (annual trade brochure and KAM meetings)- Shopper Insights- Space and merchandising guidelines- Internal education Show less



Scandinavian Tobacco Group

• Denmark
• Tobacco Manufacturing
• 700 & Above Employee

• Int. Trade Marketing Manager

  • 2008 - Sep 2011

  Head of International



House of Prince

• Tobacco Manufacturing
• 1 - 100 Employee

• Int.Trade Marketing Coordinator

  • 2006 - 2008

  Export/Duty Free Dept. (2006 – 2008)Start up new trade marketing dept., focus on developments and implementations of trade activities in Duty Free (DF) and “New Markets”- Implementing Syntagma (sales system) for the DF sales force + driver in establishing relevant KPI’s- Drive sales training in New Markets (incl sales books and SPM support)- Develop and implement In-store (Shop-in-shop solutions) for DF- BTL and trade marketing activities for sales tours- Developing loyalty programme- Provide guidance for using and entering the HORECA channel - Trade shows (developing the DF booth)- Prepare and implemented business plan for DF (with Biz.mng)- Export Marketing Trainee Show less

• Int.Sales & Marketing Coordinator

  • 2004 - 2006

• Marketing Assistant

  • 2002 - 2004

  Developing and implementing "Prince" campaigns and activities for all sales tours (BTL)POS DevelopmentsBudget and Agency responsibleResponsible for sales meetings

• Sales Rep

  • 1997 - 2002



Nordea

• Finland
• Banking
• 700 & Above Employee

• Bankrådgiver

  • 1993 - 1997

• Bankassistent (& internal traineeship)

  • 1990 - 1993