Experience

Nordiska Galleriet Group

• Sweden
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Head of E-commerce

  • Sep 2021 - Present

  Stockholm, Sverige

• Design Lead

  • Oct 2019 - Jan 2022

  Stockholm, Sweden



ECIT Sverige

• Sweden
• Outsourcing and Offshoring Consulting
• 100 - 200 Employee

• Chief Marketing Officer

  • Sep 2018 - Sep 2019

  Stockholm, Sweden Som marknadschef på Fortner hade jag övergripande ansvar för varumärkesstrategi och marknadsföringsinsatser, där jag även arbetade operativt. Som en del i ledningsgruppen deltog jag aktivt i den strategiska och taktiska affärsplaneringen samt den operativa verksamhetsledningen, samt lade stort fokus på förändringsstrategier för att föra samman två företag som slogs ihop till ett. Inget utav de två företagen, som numera är ett enat Fortner, hade haft någon slags marknadsansvarig. Vilket innebar… Show more Som marknadschef på Fortner hade jag övergripande ansvar för varumärkesstrategi och marknadsföringsinsatser, där jag även arbetade operativt. Som en del i ledningsgruppen deltog jag aktivt i den strategiska och taktiska affärsplaneringen samt den operativa verksamhetsledningen, samt lade stort fokus på förändringsstrategier för att föra samman två företag som slogs ihop till ett. Inget utav de två företagen, som numera är ett enat Fortner, hade haft någon slags marknadsansvarig. Vilket innebar att sätta ett enormt grundarbete och konsolidera externa samarbetspartners och byråer. Jag ledde projektet för utveckling av marknadsstrategi vilket även inkluderade en ny web, apputveckling samt att ta fram en ny identitet för bolaget. Show less



Velory

• Sweden
• Computer Hardware Manufacturing
• 1 - 100 Employee

• Scrum Master

  • Nov 2017 - Sep 2018

  Stockholm, Sweden As a scrum master my job was to make sure the team could perform the work designated in our sprints and to protect our agile processes and methodologies. Together with the product owner I planned the backlog and roadmap. It’s was also my job to facilitate meetings and scrum ceremonies for the team.

• Head of Design & UX

  • Sep 2015 - Sep 2018

  Stockholm, Sweden My role at Universal Avenue was to be in charge of all visual communication we developed and ensure a consistent tonality. I worked with everything from overseeing social media exposure and drawing up ideas for user flows to designing the next piece of our extensive platform. We set up our own design language which I created together with the development team to make sure we were consistent and could move quickly through sprints in order to test our ideas. As lead of the design team I’ve worked… Show more My role at Universal Avenue was to be in charge of all visual communication we developed and ensure a consistent tonality. I worked with everything from overseeing social media exposure and drawing up ideas for user flows to designing the next piece of our extensive platform. We set up our own design language which I created together with the development team to make sure we were consistent and could move quickly through sprints in order to test our ideas. As lead of the design team I’ve worked with and mentored designers at different levels.



Pernilla Öjergren Designs

• Graphic Designer

  • Oct 2014 - Jun 2016

  Stockholm, Sweden Design print and web materials such as brochures, magazines and websites for a variety of clients based in Sweden and the U.S.



Waxing Poetic

• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Graphic Designer

  • Oct 2013 - Jan 2016

  Carpinteria, California Responsible for the company’s visual identity in cooperation and with direction from the Art Director. Layout newsletters, invitations, advertisements and marketing pieces for both print and web. Make updates to the blog and social media profiles in collaboration with the director of social media. Assist in event planning for boutiques and trade shows. Design and make updates to Waxing Poetic’s website and web shop.



Dowitcher Designs

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Jul 2013 - Sep 2015

  Santa Barbara, California At Dowitcher Designs I design everything from posters, book covers and annual reports to social media profiles, icons and websites. Branding for clients including logo design, color palettes and font explorations. Assist in developing websites and editing content in content management systems. I have also done research about competitors, marketing strategy and helped out with event planning for clients.



Santa Barbara City College

• United States
• Higher Education
• 700 & Above Employee

• Web Design Tutor

  • Aug 2011 - Dec 2013

  Santa Barbara, California

• Intern with School of Media Arts

  • Jan 2012 - May 2013

  Santa Barbara, California Branding and web development for the School of Media Arts.

• Photoshop Tutor

  • Jan 2011 - May 2013

  Santa Barbara, California

• Introduction to Multimedia Tutor

  • Aug 2012 - Dec 2012

  Santa Barbara, California



Letter Perfect Stationery

• Graphic Designer

  • Jul 2013 - Oct 2013

  Santa Barbara, California At Letter Perfect Stationery I worked directly with customers to design custom invitations, business cards, announcements and stationery. Communicated with printers and suppliers, to ensure the piece was delivered to the customer as it had been intended.



Dowitcher Designs

• Graphic Design Intern

  • Feb 2013 - May 2013

  Santa Barbara, California Worked together with the senior graphic designer to gain work experience outside of school. Designed both print and web materials.