Experience

Haeger & Carlsson | Executive search and Interim

• Sweden
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Recruitment Consultant

  • Aug 2022 - Present

  Haeger&Carlsson, text: Haeger & Carlsson I Executive Search Interim is one of the leading search and interim consultancies within Life Science in the Nordics. Follow us on LinkedIn to receive information about upcoming assignments. Haeger&Carlsson, text: Haeger & Carlsson I Executive Search Interim is one of the leading search and interim consultancies within Life Science in the Nordics. Follow us on LinkedIn to receive information about upcoming assignments.



Granath Havas Worldwide

• Head of Health and Account Director

  • May 2011 - Aug 2022

  I was part of successful launch of several products, both prescription and non-prescription pharmaceuticals for companies such as AbbVie, Angelini Pharma, Astra Zeneca, Bayer, BioGaia, CSL Behring, CSL Vifor, Nordic Infucare, Sanofi, SOBI, Takeda, TEVA and Zambon Pharma. Additionally, I specialized in medical technology products, e.g. for Bactiguard and Medtronic. The assignments have included everything from traditional pharmaceutical information to podcasts for patients. Together with the team, I created podcast “Blödigt värre”, which is now also available in Norway, “Blodig Alvor”. New business and sales were central part of my responsibilities. During my 11 years as Head of Health, both the business and the team have more than doubled. Part of the leadership team. Show less



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Communications Manager Nordic

  • Jun 2006 - May 2011

  Strategic and operational responsibility for external communication in the Nordic countries; Marketing, PR/media and branding. Involved in formulating the group's (Medtronic Inc) new brand strategy. Likewise as a Project Manager for a branding project in Denmark. Strategic responsibility for the company's internal communication including a review of the Nordic intranet. Also strategic responsibility for the external websites. Strategic and operational responsibility for external communication in the Nordic countries; Marketing, PR/media and branding. Involved in formulating the group's (Medtronic Inc) new brand strategy. Likewise as a Project Manager for a branding project in Denmark. Strategic responsibility for the company's internal communication including a review of the Nordic intranet. Also strategic responsibility for the external websites.



Pfizer

• Events Services
• 1 - 100 Employee

• Corporate Brand Manager. PR/Promotion Manager.

  • Jun 2000 - Nov 2005

  Total responsibility for the Pfizer corporate brand and increasing its market penetration, as well as aligning product brands. I developed the new corporate brand strategy including the graphic design programme and, within that programme, a brand management structure. When Pharmacia was acquired I was made responsible for producing all external communication material. Before the merger I developed the advertisement campaign ”Mot kärlek finns inget botemedel” (There is no cure for love). That campaign lifted Pfizer to third position in the market, measured in terms of brand awareness and increased the traffic to the website with 107%. I have also been responsible for corporate PR and for the successful launch – now regarded as a benchmark - of the product Spiriva. I was also responsible for Pfizer’s work within Corporate Social Responsibility in Sweden. Show less



Riksteatern

• Sweden
• Performing Arts
• 100 - 200 Employee

• Business Development Manager. Marketing Manager.

  • Nov 1998 - May 2000

  Developed a brand platform and a graphic profile for Riksteatern which included a new logotype for the theatre. Likewise I was responsible for Riksteatern’s cooperation with KF (now Coop), a leading retail chain, and for comprehensive development projects for the theatre. Marketing Manager at Unga Riks. Responsible for contacts with journalists and for the development of a media plan, communication strategy and the content of the website for the ensemble. Developed a brand platform and a graphic profile for Riksteatern which included a new logotype for the theatre. Likewise I was responsible for Riksteatern’s cooperation with KF (now Coop), a leading retail chain, and for comprehensive development projects for the theatre. Marketing Manager at Unga Riks. Responsible for contacts with journalists and for the development of a media plan, communication strategy and the content of the website for the ensemble.