Experience

LEO Pharma España

• Spain
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Commercial Excellence Business Partner

  • Nov 2022 - Present



Grifols

• Spain
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Market Analyst - Global Business Intelligence

  • Jun 2019 - Nov 2022

  ● New Global Market Database tool implementation based on SAP Analytics Cloud to consolidate sources of sales information ● Market reports preparation for Senior Management ● New Text Analytics platform based on IBM Watson for interdepartmental information sharing ● Competitive Intelligence: Project management and news tracker implementation ● Macroeconomic benchmarking project with Fitch to rank countries launches ● New Global Market Database tool implementation based on SAP Analytics Cloud to consolidate sources of sales information ● Market reports preparation for Senior Management ● New Text Analytics platform based on IBM Watson for interdepartmental information sharing ● Competitive Intelligence: Project management and news tracker implementation ● Macroeconomic benchmarking project with Fitch to rank countries launches



Chiesi España

• Spain
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Business Knowledge Business Partner Retail

  • Apr 2016 - Jun 2019

  ● New BI tool launch incorporating SAP sales, IQVIA/IMS national and subnational (Sanibrick) sales, CRM activity. Implemented in PowerBI ● Bonus scheme definition ● Sales target distribution ● Product and market sales forecasting, Strategic Planning ● Customer targeting & segmentation ● Call plan definition ● Omnichannel digital promotional materials system implementation and usage tracking ● Market research definition and implementation: qualitative, quantitative, focus groups ● Product launches ● Report standardization and automation to increase efficiency in report generation ● Identification of key trends and changes in sales, prescriptions, channel dynamics, dynamic market, FTEs Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Intelligence & CRM Specialist

  • Jul 2013 - Apr 2016

  ● Launch of the new Novartis Business Intelligence tool encompassingthe following information: Sales (internal, National IMS, Sanibricks IMS,CRM activity, Targeting & Segmentation, CLM● Oncology CRM Manager (Siebel and Veeva Systems)● Implementation of European’s CRM pilot with the followingfunctionalities: call reporting (reps, MSLs, KAMs), targeting &segmentation, hospital listing, risk management plans, surveys● Link between Business and IT to ensure the Business requirements areimplemented correctly● Evolution of the legacy IMS Sanibrick sales tracking tool in QlikView● Omnichannel implementation in Veeva CRM: CLM (Closed LoopMarketing), eMail campaigns and activity tracking per channel in a 360ºway with the corresponding reporting in the Business Intelligence tool● Integration of Novartis Oncology and GlaxoSmithKline’s OncologyBusiness Unit after the division acquisition● Support market research projects● Territory alignment and field force structure definition● Preparation of reports for the Business Review and Steering Committeemeetings● Creation and automatization of a standardized Brand Deck for allproducts with the key indicators● Ongoing training to BI and CRM users Show less

• Commercial Excellence Analyst

  • Apr 2010 - Jul 2013

• Field Force Effectiveness Analyst

  • Apr 2009 - Apr 2010



atmira

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Business Intelligence Consultant

  • 2007 - 2009



HoundLine

• Business Consulting and Services
• 1 - 100 Employee

• Business Intelligence Consultant

  • 2005 - 2007



CaixaBank Consumer Finance

• Spain
• Financial Services
• 100 - 200 Employee

• .

  • 2002 - 2003