Experience

Kanal 75

• Sweden
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• CEO

  • Apr 2014 - Present

  Kanal 75 is ATG´s TV and Web-tv production company. K75 produces thousands of live horse racing hours every year. The main media partner is TV4. Kanal 75 is ATG´s TV and Web-tv production company. K75 produces thousands of live horse racing hours every year. The main media partner is TV4.



ATG, AB Trav & Galopp

• Head of Business Development and Products

  • Sep 2013 - Present

  ATG is a state regulated betting company focusing on horse racing. The yearly turnover is appx. 15 billion SEK. I'm responsible for all our products and the development of new betting opportunities. ATG products are available online, via mobile apps, on race tracks and in shops with specific ATG licenses.ATG is owned by Swedens horse racing associations for trotting and gallop. ATG is a state regulated betting company focusing on horse racing. The yearly turnover is appx. 15 billion SEK. I'm responsible for all our products and the development of new betting opportunities. ATG products are available online, via mobile apps, on race tracks and in shops with specific ATG licenses.ATG is owned by Swedens horse racing associations for trotting and gallop.



Modern Times Group MTG AB

• Sweden
• Entertainment Providers
• 100 - 200 Employee

• Head of Pay channels Nordic

  • Jan 2012 - Sep 2013

  MTG/Viasat; Head of pay channels NordicResponsible for MTG/Viasat's Pay-TV-Channels in the Nordic region. MTG/Viasat Pay-Channels portfolio in the Nordics includes 6 movie channels, 4 factual channels and 10 sports channels.• Developing channel strategies.• Deciding business potential in movies-and factual content.• Developing marketing and sales strategies • Managing the movie and factual channels• Member of Viasat Nordic management team.

• Head of Viasat Sport

  • Aug 2006 - Dec 2011

  Responsible for MTG/Viasat’s sports offering in pay- and free-tv channels. Developing the product from a business perspective and editorial. • Investigating business potential in sports rights.• Negotiating rights.• Developing channel strategies.• Managing the sports department.• Member of Viasat Swedens Management Team. • Responsible for the big make over of Viasats new sports offering in 2008. Viasat Sport contains 6 niched pay channels as Viasat Fotboll and Viasat Hockey.

• MTGTV (TV3, TV6, TV8, TV10) Sweden; Program Manager TV10

  • Apr 2010 - Nov 2011

  Launching the commercial TV-channel TV10. Head of programming.• Strategic planning of TV10 programming.• Negotiating rights.• Member of MTGTV Management Team.



Ski Lodge Lindvallen AB

• Chairman

  • Jan 2003 - Jun 2006

  Co-founder and developer of an apartment hotel in a Swedish ski-resort. 125 apartments with 700 beds were built and a healthy business was constructed within 12 month.• Chairman of the board and co-owner.• Negotiating and acquiring land.• Developing the concept of a Swedish Ski Lodge.• Project leader of the architect- and constructing team. Co-founder and developer of an apartment hotel in a Swedish ski-resort. 125 apartments with 700 beds were built and a healthy business was constructed within 12 month.• Chairman of the board and co-owner.• Negotiating and acquiring land.• Developing the concept of a Swedish Ski Lodge.• Project leader of the architect- and constructing team.



IMG Media

• United Kingdom
• Spectator Sports
• 400 - 500 Employee

• IMG; Head of TWI Stockholm

  • Apr 2001 - Dec 2002

  IMG (former McCormack Group) runs a big international TV-production company, TWI. In 2001 they acquired Tip TV AB and opened up a branch in Stockholm. TWI is specialized in tv-, web and mobile content/productions. The main focus is sports.• Managing the TWI Sweden production company.• Developing media products for TV, Web, Mobile and Print.• Selling media products IMG (former McCormack Group) runs a big international TV-production company, TWI. In 2001 they acquired Tip TV AB and opened up a branch in Stockholm. TWI is specialized in tv-, web and mobile content/productions. The main focus is sports.• Managing the TWI Sweden production company.• Developing media products for TV, Web, Mobile and Print.• Selling media products



TipTV AB

• CEO

  • Jan 1998 - Jun 2001

  Production company focusing on sports. Developing content and editorial products for TV-programming, In Shop TV, Web and Mobile. Customers including Svenska Spel, Comviq, TV4, ComHem, Canal+, SVT, Bredbandsbolaget.• Founder and CEO• Developing media products for TV, Web, Mobile and Print• Selling media products Production company focusing on sports. Developing content and editorial products for TV-programming, In Shop TV, Web and Mobile. Customers including Svenska Spel, Comviq, TV4, ComHem, Canal+, SVT, Bredbandsbolaget.• Founder and CEO• Developing media products for TV, Web, Mobile and Print• Selling media products



Various Employments

• Various

  • Jan 1987 - 1997

  TV3, Sveriges Radio: Senior Editor, host and commentator sportsHorsell Grafiska: Sales man off-set industryAtlas Resor, Sportresor; Travel representative on location.Kustjägarna KA1, Military service TV3, Sveriges Radio: Senior Editor, host and commentator sportsHorsell Grafiska: Sales man off-set industryAtlas Resor, Sportresor; Travel representative on location.Kustjägarna KA1, Military service