Senior UX Designer

• Sep 2023 - Present

Principal Product Designer

• May 2021 - Present

Led UX design on enterprise suite of software for Kins therapists and admin team as well as new native mobile applications for patients. Improved therapist booking efficiency, therapist-patient communication and task tracking, and patient case management in web react enterprise platform. Simplified user experience designing for new react native mobile application. Unified design language leading to more accessible experiences and improved development timelines. Created design ecosystem for ideating, iterating, prototyping, and delivering designs to developers within Figma. Consulted with Sleep Performance Institute to increase user retention, sign up rate, and improve content experience. Conducted extensive user research and usability testing with Figma prototypes to identify pain points and improve user experience. Recruited demographic specific users related to SPI’s business groups. Improved user sleep questionnaire completion rate by 15%. Reduced onboarding flow time to completion by 30% for SPI’s sleep coaching application. Designed and built multiple proof of concept prototypes for usability testing and sales for healthcare, fintech, and IoT companies. Prototypes and research conducted utilizing Figma, Framer, AxureRP, AfterEffects, Miro and other prototyping technologies. Founded and managed a first-year profitable design freelance agency. Increased sales by 192% year over year by second year. Managed contract employees, client relations, projects and business development. Show less

Product Designer

• Aug 2020 - Aug 2021

Led design for a tool to identify and match individuals with special needs to corresponding roommate/caregivers. Increased engagement and connection rate for a matchmaking tool assisting hundreds of individuals with special needs in finding roommates meeting their specific living requirements. Established design system and language to reduce development time for future features. Defined and coordinated the development of KPIs and metrics that assessed the success of new products and features. Developed customized Kano Analysis methodology to be used by the design team to deliver and validate future product offerings. Designed animated and interactive marketing material for Foundry website. Worked with internal clients to develop interactive animations in After Effects for marketing websites to sell services and business expertise. Created interactive animated elements within Webflow CMS. Show less

Product Designer

• Oct 2019 - Jul 2020

Championed user research methodologies, creating templates and case studies for internal design team. Established UI libraries and design systems within Sketch and Figma for all mobile and web products in Figma, reducing component maintenance by 70%. Produced marketing design assets to build extensible and reusable marketing design component library in Sketch and Figma, allowing designers to add unique branded assets to dev-ready designs without additional graphic design costs. Designed and developed UI within SwiftUI and Android developer. Analyzed and evaluated current user interfaces to propose usability improvements, increasing service subscription rates by 5%, resulting in $25,000 monthly recurring revenue. Show less

Senior UX Visual Designer

• Nov 2018 - Oct 2019

Spearheaded the implementation of a design system across departments; increased brand consistency and reduced design inconsistencies. Established design system in Figma and matching component library in AngularJS framework. Reduced development timelines for 600+ developers under 3M's HIS business division, saving an estimated $125k+ per year. Founded a design operations team to establish a methodology for design systems management saving design and development teams thousands of hours a year. Lead visual design on Performance Matrix, a health analytics platform that identifies and outlines millions of dollars in savings for some of the largest healthcare providers in the US. Simplified complex financial relationships across health care providers into digestible and actionable visualizations. Built highly interactive prototypes utilizing InVision, Figma, Sketch, and front-end web development technologies. Show less

User Experience Design Student

• Jun 2018 - Oct 2018

Immersive UX Design program emphasizing real-world practice. Working with local non-profits, tech start-ups, and more. Focusing on broad foundation of skills and techniques identified as the most desirable for today's User Experience Designers. Rapid Prototyping, Usability Testing, User Testing, Journey Maps, Personas, Deep Dives, and more shape our direction and vision. GILDA'S CLUB TWIN CITIES Identified out-dated data analysis practices within the company. Researched current business intelligence solutions to assist company in fully utilizing data. Designed and conducted research protocol to identify key data relationships essential to the business and future relationships that would improve data driven decisions. Designed Power BI dashboard with team of UX designers. Dashboards outlined key data relationships while reducing the time and effort to gather and manage data from all sources. Presented findings and developed a hand-off package that entails future management. Included implementation recommendations of additional data sources that would further enhance the business intelligence platform. CENTER FOR ECONOMIC INCLUSION Identified and scoped an opportunity area for the organization to provide a unique perspective on presenting data to their target audience. Conducted secondary research and interviews to identify key data insights pertinent to local business owners, policy makers, and media. Designed landing pages for the organization’s website to identify the quantitative and qualitative measures of economic disparity within the Greater Twin Cities region. Prototyped webpages using InvisionApp and provided technical considerations for the futue development team to outline key user interactions and page functionality. Presented findings and developed a hand-off package that entailed development considerations, future features, and content suggestions. Show less

Art Director

• May 2017 - Jun 2018

Directed art for all sales and marketing material. Led team of designers and contractors to deliver assets for sales, marketing, and leadership team.Established design language and branding system to unify designs across marketing and product. teams.Created digital, print, and interactive web material to support product and sales teams.Directed web and mobile development of marketing websites.Videography, editing, and directing videos for sales and client engagement media

Multimedia Designer

• Jan 2017 - May 2017

Hired as a Multimedia Designer at Total Expert. I was brought on to the Marketing team to add design expertise for social media, print & video marketing, and media for usage within the Total Expert platform. Showcasing a strong ability to direct and manage a wide range of design projects, I was promoted to Art Director May of 2017.

Creative Designer/Director of Photography

• Nov 2008 - Jan 2018

POSITION SUMMARY As a co-founder of True Norse Films, I am directly responsible for the entire design process for clients. True Norse Films tackles projects beyond film including; website design & development, photography, and graphic and print design. True Norse Films has also received multiple film awards including the Minneapolis International Film Festival's "Best MN Made Film" award in 2013. POSITION RESPONSIBILITIES Web design & development Print & layout design Brand direction and design Graphic design Concepting & storyboarding design Photography & cinematography UI/UX design & consultation Logo & brand creation and reinvigoration Project management Media production Show less

Creative Designer

• Apr 2014 - Jun 2016

Designed and tested wayfinding technology in Unity3D within the place-based learning application Discovery Agents. Researched and curated educational material for 30+ State and National parks to be used in Discovery Agents. Delivered dev-ready user interface design and assets via Illustrator, Photoshop, AfterEffects, and Sketch. Designed and prototyped new features in Photoshop and Unity3D for Creative Director. Conducted usability tests for feature functionality and customer engagement. Developed print and digital collateral in alignment with brand vision and client requirements. Show less

Customer Operations Analyst

• Apr 2011 - Apr 2012

POSITION SUMMARY As the primary contact for customers, the Customer Operations Analyst is responsible for responding to and resolving customer issues at the point-of-contact. This includes responding to incoming, or placing outgoing, telephone calls and e-mails, answering questions, providing customer training, problem identification and resolution, issue escalation and follow up. The Customer Operations Analyst is ultimately responsible for providing excellent customer satisfaction as measured by the SPS customer satisfaction measurement process. On-the-job training related to SPS Commerce products and services is provided. POSITION RESPONSIBILITIES Works as part of the Customer Operations team, providing technical support for customers via phone, email and/or online chat during assigned work hours. Answers, evaluates and prioritizes requests from customers experiencing problems with SPS Web-based services and Electronic Data Interchange (EDI). Facilitates problem recognition, research, isolation, resolution and follow-up for customer problems, escalating the most complex problems to appropriate staff / departments, when necessary. Logs and tracks calls using a problem management database, responds to and resolves open issues in appropriate timeframe and maintains historical records and related documentation. Participates in peer-training and cross-training initiatives. Introduces customers to new SPS products and services. Show less