Experience

British School Jakarta

• Indonesia
• Education Administration Programs
• 100 - 200 Employee

• Head of Admissions

  • Nov 2019 - Present

• Interim Head of Admissions & Marketing at British School Jakarta

  • May 2019 - Present

• Admissions Manager

  • Nov 2018 - May 2019


Self-employed
• Real Estate
• 1 - 100 Employee
• Educational Consultant

  • Nov 2017 - Present

British Shool Jakarta
• Indonesia
• Education Administration Programs
• 100 - 200 Employee
• Interim Head of Admissions & Marketing

  • May 2019 - Nov 2019


Sinambung Indonesia

• Indonesia
• Education Administration Programs
• 1 - 100 Employee

• Consultant for Marketing, Communication and Admission Strategy focusing on Education

  • Mar 2016 - Nov 2017

  Worked under contract with PT. Jakarta MRT as a language consultant for the train operators and maintenance staff and with PT. Cardic Aero Services (CAS) to provide language training for Airport Check-in and services staff as well as the airport security officers for international flights including Singapore Airlines, Cathay Pacific, Emirates, Etihad, Jet Star, Tiger Airways, Qantas, Air-fast, etc. Assisted private schools in planning, design and execution of their marketing and communication programs to engage more enrolments and investors included website bench-marking, prospectus/course flyer reviews and social media review.



Knowledge Platform

• Singapore
• E-Learning Providers
• 100 - 200 Employee

• Director of Business Development for Indonesia

  • Mar 2015 - Mar 2016

  • Evaluating of competitive advantages including identification of the organization’s strengths and weaknesses; analysis of gross market size and competitive analysis inclusive of market positioning and market shares • Devising marketing plans, strategies and their delivery • Brand development; developed brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. • Research, planning, monitoring and evaluation of the program implementation • Advising Boards on strategies and business structures; and developing procedures and policies • Hiring and appraisal of quality staff • Presentations to other international schools on market forces in Indonesia’s education sector



Putera Sampoerna Foundation

• Indonesia
• Civic and Social Organizations
• 200 - 300 Employee

• Recruitment Program Manager

  • Nov 2012 - Feb 2015

  • Evaluating of competitive advantages including identification of the organization’s strengths and weaknesses; analysis of gross market size and competitive analysis inclusive of market positioning and market shares • Brand development; developed brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. • Advising Boards on strategies and business structures; and developing procedures and policies • Developed system for hiring and appraisal of quality staff • Presentations to other international schools on market forces in Indonesia’s education sector • Standardized the quality of the intakes; built efficient networks amongst private and government companies and institutions in Jakarta, Bali, East Java, Kalimantan and South Sumatera • Reviewed needs and met requirements for accreditation and audit • Developed effective admission procedures and policies, admission and school handbooks



Australian International School

• Education Administration Programs
• 1 - 100 Employee

• Marketing & Admissions Manager

  • Jun 2011 - Jul 2012

  • Brand development; developed brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. • Evaluating of competitive advantages including identification of the organization’s strengths and weaknesses. • Analysis of gross market size and competitive analysis inclusive of market positioning and market shares • Advising Boards on strategies and business structures; and developing procedures and policies • Standardized the quality of the intakes through 4 campuses and built efficient networks amongst foreign companies and relocation agents in Jakarta, Bali and Balikpapan • Reviewed needs and met requirements for CIS accreditation and audit • Developed effective admission procedures and policies, admission and school handbooks • Hiring and appraisal staff



The International School of Bogor

• Admissions & Marketing Manager

  • Apr 2008 - Jun 2011

  • Brand development; developed brand strategy and statistics systems. • Strategic Consulting, including business plan & sales strategy development. • Evaluating of competitive advantages including identification of the organization’s strengths and weaknesses • Advising Boards on strategies and business structures; and developing procedures and policies • Developed and implemented marketing strategies and introduced effective system of admissions • Reviewed needs and met requirements for accreditation and audit



UNIVERSITAS PENDIDIKAN INDONESIA

• Indonesia
• Higher Education
• 500 - 600 Employee

• English Instructor for Lecturers in Educational Administration

  • Sep 2007 - Apr 2008

  • Developed lesson plans, learning and teaching strategies and their delivery • Reviewed needs and met the expectation for each competency • Prepared evaluation and report • Developed lesson plans, learning and teaching strategies and their delivery • Reviewed needs and met the expectation for each competency • Prepared evaluation and report



Bandung International School

• Admissions & Marketing Officer

  • Feb 2005 - Jun 2006

  • Built the culture in the Admission Office to be more customer oriented • Brand development; developed brand strategy and statistics systems. • Developed an effective system for security policy • Compiled students data and develop data filing system • Developed effective Admission procedures • Developed key understandings of IB programmes in the school, • Built the culture in the Admission Office to be more customer oriented • Brand development; developed brand strategy and statistics systems. • Developed an effective system for security policy • Compiled students data and develop data filing system • Developed effective Admission procedures • Developed key understandings of IB programmes in the school,