Pep Zuijderwijk
Owner | Creative Director at Salted Herring- Claim this Profile
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Bio
Amy Sheppard
Pep is one of the best creative directors and designers I have worked with in my 15 years. He is diligent with the process to ensure he has all the info he needs before proceeding. He delivers outcomes that are well crafted, on brief, and on time. He is smart, fun and detail-oriented and cares very much about the end result. He listens and responds to feedback and is always open to approaching something in a new and different way.
Vicky Pope
Pep was the Creative Director of wildeyes.co.nz a new website for kiwi kids using screens....to get kids offscreen, outside and engaged in nature. We went through a rigorous RFP process canvassing more than a dozen web agencies in order to identify a design partner for the project. Pep’s deep thinking, collaborative attitude and strong portfolio made him an easy choice. As the lead designer Pep was responsible for developing a brand identity for NZ children that not only resonated locally, but also positioned the site to compete with the myriad of international digital content fighting online for kiwi kids’ attention. The brand he delivered was well researched, fresh and frankly...very cool. Right throughout the design process across both brand and UE, Pep prioritized our audience of kids. As a result we feel every aspect of the brand and site design has had its best opportunity to succeed with connecting to its digital community. We always felt we had a true partner on this project with Pep and the collaboration was both expansive and creative. Pep helped us take the seed of our idea and turn it into a more compelling, comprehensive and considered offer than it would have been otherwise. Two years on, the brand work and site design remains contemporary and appealing to its audience of highly discriminating digital natives. No small achievement in an environment where 6 months is a long time. In 2017 we took out a Silver Award at the Best Design awards for the site. I would highly recommend Pep to anyone looking for an incredible creative head and design lead for their project.
Amy Sheppard
Pep is one of the best creative directors and designers I have worked with in my 15 years. He is diligent with the process to ensure he has all the info he needs before proceeding. He delivers outcomes that are well crafted, on brief, and on time. He is smart, fun and detail-oriented and cares very much about the end result. He listens and responds to feedback and is always open to approaching something in a new and different way.
Vicky Pope
Pep was the Creative Director of wildeyes.co.nz a new website for kiwi kids using screens....to get kids offscreen, outside and engaged in nature. We went through a rigorous RFP process canvassing more than a dozen web agencies in order to identify a design partner for the project. Pep’s deep thinking, collaborative attitude and strong portfolio made him an easy choice. As the lead designer Pep was responsible for developing a brand identity for NZ children that not only resonated locally, but also positioned the site to compete with the myriad of international digital content fighting online for kiwi kids’ attention. The brand he delivered was well researched, fresh and frankly...very cool. Right throughout the design process across both brand and UE, Pep prioritized our audience of kids. As a result we feel every aspect of the brand and site design has had its best opportunity to succeed with connecting to its digital community. We always felt we had a true partner on this project with Pep and the collaboration was both expansive and creative. Pep helped us take the seed of our idea and turn it into a more compelling, comprehensive and considered offer than it would have been otherwise. Two years on, the brand work and site design remains contemporary and appealing to its audience of highly discriminating digital natives. No small achievement in an environment where 6 months is a long time. In 2017 we took out a Silver Award at the Best Design awards for the site. I would highly recommend Pep to anyone looking for an incredible creative head and design lead for their project.
Amy Sheppard
Pep is one of the best creative directors and designers I have worked with in my 15 years. He is diligent with the process to ensure he has all the info he needs before proceeding. He delivers outcomes that are well crafted, on brief, and on time. He is smart, fun and detail-oriented and cares very much about the end result. He listens and responds to feedback and is always open to approaching something in a new and different way.
Vicky Pope
Pep was the Creative Director of wildeyes.co.nz a new website for kiwi kids using screens....to get kids offscreen, outside and engaged in nature. We went through a rigorous RFP process canvassing more than a dozen web agencies in order to identify a design partner for the project. Pep’s deep thinking, collaborative attitude and strong portfolio made him an easy choice. As the lead designer Pep was responsible for developing a brand identity for NZ children that not only resonated locally, but also positioned the site to compete with the myriad of international digital content fighting online for kiwi kids’ attention. The brand he delivered was well researched, fresh and frankly...very cool. Right throughout the design process across both brand and UE, Pep prioritized our audience of kids. As a result we feel every aspect of the brand and site design has had its best opportunity to succeed with connecting to its digital community. We always felt we had a true partner on this project with Pep and the collaboration was both expansive and creative. Pep helped us take the seed of our idea and turn it into a more compelling, comprehensive and considered offer than it would have been otherwise. Two years on, the brand work and site design remains contemporary and appealing to its audience of highly discriminating digital natives. No small achievement in an environment where 6 months is a long time. In 2017 we took out a Silver Award at the Best Design awards for the site. I would highly recommend Pep to anyone looking for an incredible creative head and design lead for their project.
Amy Sheppard
Pep is one of the best creative directors and designers I have worked with in my 15 years. He is diligent with the process to ensure he has all the info he needs before proceeding. He delivers outcomes that are well crafted, on brief, and on time. He is smart, fun and detail-oriented and cares very much about the end result. He listens and responds to feedback and is always open to approaching something in a new and different way.
Vicky Pope
Pep was the Creative Director of wildeyes.co.nz a new website for kiwi kids using screens....to get kids offscreen, outside and engaged in nature. We went through a rigorous RFP process canvassing more than a dozen web agencies in order to identify a design partner for the project. Pep’s deep thinking, collaborative attitude and strong portfolio made him an easy choice. As the lead designer Pep was responsible for developing a brand identity for NZ children that not only resonated locally, but also positioned the site to compete with the myriad of international digital content fighting online for kiwi kids’ attention. The brand he delivered was well researched, fresh and frankly...very cool. Right throughout the design process across both brand and UE, Pep prioritized our audience of kids. As a result we feel every aspect of the brand and site design has had its best opportunity to succeed with connecting to its digital community. We always felt we had a true partner on this project with Pep and the collaboration was both expansive and creative. Pep helped us take the seed of our idea and turn it into a more compelling, comprehensive and considered offer than it would have been otherwise. Two years on, the brand work and site design remains contemporary and appealing to its audience of highly discriminating digital natives. No small achievement in an environment where 6 months is a long time. In 2017 we took out a Silver Award at the Best Design awards for the site. I would highly recommend Pep to anyone looking for an incredible creative head and design lead for their project.
Experience
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Salted Herring
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New Zealand
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Design Services
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1 - 100 Employee
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Owner | Creative Director
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Sep 2006 - Present
Clients include: ComplyWith, Aider, Institute of Directors, Aucklands Arts Festival, Totara Learn, Deloitte Private, Whistling Sisters Beer Co, MBIE, 9 Spokes, Asia New Zealand Foundation, Umbrellar, Heritage Hotels, Whittakers Chocolate. Awards include: NZ Best Awards: Purple Pin (Best of Category) for Kokako App, 3x Gold, 3x Silver + Bronze and 7 Finalist. Clients include: ComplyWith, Aider, Institute of Directors, Aucklands Arts Festival, Totara Learn, Deloitte Private, Whistling Sisters Beer Co, MBIE, 9 Spokes, Asia New Zealand Foundation, Umbrellar, Heritage Hotels, Whittakers Chocolate. Awards include: NZ Best Awards: Purple Pin (Best of Category) for Kokako App, 3x Gold, 3x Silver + Bronze and 7 Finalist.
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Dentsu Creative Amsterdam
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Netherlands
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Advertising Services
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1 - 100 Employee
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Freelance Art Director / Designer
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2005 - 2006
Clients include: Volkswagen, Bavaria Beer, O'Neill Europe, SuitSupply Clients include: Volkswagen, Bavaria Beer, O'Neill Europe, SuitSupply
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a few Amsterdam agencies
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Amsterdam, Netherlands
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Freelance Art Director / Digital Designer
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2002 - 2006
Agencies include: Achtung!, Lost Boys, Media Catalyst, Strawberry Frog, Selmore Clients include: Mercedes-Benz, Volkswagen, Martini Holland, Bavaria Beer, O'Neill, Sony-Ericsson Agencies include: Achtung!, Lost Boys, Media Catalyst, Strawberry Frog, Selmore Clients include: Mercedes-Benz, Volkswagen, Martini Holland, Bavaria Beer, O'Neill, Sony-Ericsson
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a few London agencies
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London, United Kingdom
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Freelance Digital Designer & Animator
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2000 - 2002
Agencies include: Mook, St Lukes Clients include: BBC, MTV, National Lottery, Clarks, Puma Agencies include: Mook, St Lukes Clients include: BBC, MTV, National Lottery, Clarks, Puma
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Mission Hall Design Group Ltd
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Wellington, New Zealand
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Designer
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1999 - 2000
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Corps
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The Hague, Netherlands
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Designer
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1997 - 1999
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Education
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Royal Academy of Art, The Hague | Koninklijke Academie van Beeldende Kunsten (KABK)
BA (Hons) Graphic & Typographic Design, Graphic Design