Experience

Baby Sense
• South Africa
• Textile Manufacturing
• 1 - 100 Employee
• Co-Owner & Creative Director

  • Sep 2022 - Present


Douglas & Gordon

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Digital Marketing Performance Analyst

  • Aug 2021 - Sep 2022

  • Report on all digital marketing activities, adopting a data-science approach• Improve end-to-end tracking of customer activity through defined goals to commercial outcomes• Key account management with a strategic SEO, PPC, Search & Paid lead agency• Report and identify digital trends• Optimise digital marketing performance to achieve better results• Conversion rate optimisation• Optimisation of all website pages for SEO purposes• Work closely with digital marketing suppliers to optimise performance• Continual work with IT to maintain and improve the company website• Identify latest marketing opportunities to improve ROI• Trend and web analysis• Optimisation of marketing performance to achieve better results Show less

• Digital Marketing Specialist

  • Nov 2020 - Aug 2021

  • Plan, execute and analyse all digital marketing activities• Report on all digital marketing activities, adopting a data-science approach• Improve end-to-end tracking of customer activity through defined goals to commercial outcomes• Report and identify digital trends • Optimise digital marketing performance to achieve better results• Responsible for all digital marketing content creation (adverts, banners etc.) • Responsible for launching and running all digital marketing content• Write and proofread marketing copy for online material (website, social channels etc.) • Write and manage content for the D&G blog, in line with company tone of voice and SEO strategy • Support brand guardianship and work in line with company brand guidelines • Work alongside the marketing team to deliver the strategic vision • Key account management with a strategic SEO, PPC, Search & Paid lead agency• Community management for four channels Show less



The Digital Metric

• Cambodia
• Advertising Services
• 1 - 100 Employee

• Content Creator/Editor

  • Jul 2020 - Aug 2021

  As a job loss casualty of COVID-19, I decided to take a leap of faith and start up my own digital platform, The Digital Metric. I specialise in content management, SEO, social media marketing and more. If you need any help on the digital front, give me a call! No job too big or too small! >> https://www.thedigital-metric.com/ As a job loss casualty of COVID-19, I decided to take a leap of faith and start up my own digital platform, The Digital Metric. I specialise in content management, SEO, social media marketing and more. If you need any help on the digital front, give me a call! No job too big or too small! >> https://www.thedigital-metric.com/



Media24 (Pty) Ltd

• Media Production
• 700 & Above Employee

• Digital Editor - Bicycling Magazine

  • Feb 2018 - Aug 2020

• Digital Editor - Runner's World Magazine

  • Oct 2016 - Aug 2020

  • Create, edit, curate and manage all online content using WordPress & Mailchimp• Creating and implementing content strategies across all of the social media platforms• Plan & execute digital strategies in order to grow the website traffic and social presence• Shooting, editing and publishing of videos• Create and manage affiliate and commercial content• Creation and production of paywall websites

• Digital Journalist - Runner's World / Bicycling

  • Jul 2015 - Sep 2016



The Old Shanghai Firecracker Factory

• South Africa
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2013 - Jul 2015

  • Coordinate and manage the Dell Africa, EMC and Shanghai Events accounts • Assisting with copy writing and conceptual work • Liaising with clients on a day-to-day basis • Coordinate and manage the Dell Africa, EMC and Shanghai Events accounts • Assisting with copy writing and conceptual work • Liaising with clients on a day-to-day basis



Caxton Community Newspapers

• Book and Periodical Publishing
• 200 - 300 Employee

• Journalist

  • Apr 2013 - Aug 2013

  Journalist and features writer for the community newspapers, responsible for the online platform for Get It Joburg North, Leisure Options and Best of Joburg. Journalist and features writer for the community newspapers, responsible for the online platform for Get It Joburg North, Leisure Options and Best of Joburg.


ELLE Magazine
• United States
• Book and Periodical Publishing
• 700 & Above Employee
• Fashion Intern

  • Sep 2012 - Mar 2013


Arriesgado Clothing

• United States
• Retail
• 1 - 100 Employee

• Assistant manager/sales

  • 2010 - 2011

  During my time at Arriesgado, I was an assistant manager, sales assistant, visual merchandiser, assistant to the buyer and stylist for the photoshoots for the website. During my time at Arriesgado, I was an assistant manager, sales assistant, visual merchandiser, assistant to the buyer and stylist for the photoshoots for the website.



Nina Roche and Gant clothing

• Visual merchandising for Spitz

  • Sep 2009 - Dec 2010

  I was a mystery shopper for these companies, my role was to be a secret shopper and check up on the individual stores visual merchandising and overall store upkeep. I was a mystery shopper for these companies, my role was to be a secret shopper and check up on the individual stores visual merchandising and overall store upkeep.


Audio Visual Innovations
• IT Services and IT Consulting
• 200 - 300 Employee
• Mystery Shopper

  • Sep 2009 - Dec 2010