Penny Joyner-Platt

Founder at The Plattform
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Location
Hitchin, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Founder
      • Jan 2020 - Present

      The business development agency providing small and mid size businesses PR, marketing and branding services. 1 to 1 coaching opportunities to give every entrepreneur the chance to get visible on every platform. The business development agency providing small and mid size businesses PR, marketing and branding services. 1 to 1 coaching opportunities to give every entrepreneur the chance to get visible on every platform.

    • Staffing and Recruiting
    • Associate Director
      • Mar 2018 - Oct 2019
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Associate Director
      • Mar 2017 - Mar 2018

      Clients: Hammerson Shopping Centre’s – Brent Cross, Bullring, Westquay, Cabot Circus, The Oracle, Victoria Leeds, Centrale, Highcross, Silverburn, Union Square, Musto, Charlie Bigham’s and Investec - Create and implement creative solutions and big ideas that are trademark campaigns which create Talkability - Strategic and creative planning, budget management, media relations, event management, sponsorship programs, third party promotions, viral marketing and the creation of all press and consumer materials - Joint responsibility for new business – research and network, formulating and presenting pitches that answer the brief and demonstrate understanding and rationale - Devising a social media strategy that is clearly linked to the clients footprint and that reaches across all online platforms - Crisis communications = develop strategic protocol, spokespeople briefing, media management and protocol implementation - Content creation – video production, imagery, thought pieces, influencer engagement and monthly content plan development and implementation Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director
      • Sep 2012 - Mar 2017

      Clients: Notting Hill Housing, Berkeley, Willmott Dixon, Gourmet Burger Kitchen, Sunseeker London, Gala Bingo, Trump International Hotel and Tower, All Nippon Airlines, WeWantAnyCar.com and Together Mutual Insurance. After joining fully integrated agency YOU (45 team members strong) back in August 2012 to launch their PR division, I was promoted to PR Director in May 2015 and Associate Director across the business in October 2015. I reported directly to the agency CEO. - Joint responsibility for shaping the vision and implementing the plan to drive agency growth in London - Helping to lead the integrated brand division of 45 people with commercial, team management, new business, thought leadership and client leadership responsibilities - Leading the agency’s client portfolio with personal responsibility for strategic and creative direction, working with team partners and the global Tribe network and reporting into senior management directly - Strategic and creative planning, budget management, media relations, event management, sponsorship programs, third party promotions, viral marketing and the creation of all press/consumer materials - Joint responsibility for new business – researching and following up leads, formulating and presenting pitches Show less

    • Ukraine
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing & PR Communications Manager
      • Nov 2008 - Sep 2012

      TNR Communications (TNR) is the creative communications consultancy of the Press Association (the news agency of the UK and Ireland). From their unique position they provide specialist services which bridge the worlds of PR and media. For over ten years, the guiding principle has been to apply to our PR services the same objectivity, specialist knowledge and reputation for excellence for which the Press Association is so highly regarded. Our services include: Broadcast PR (TV and radio production); Video Production: Online PR; PR Photography; Distribution (Online Press Office) and bespoke Media Training. • Cultivate relationships with new and existing clients to generate significant and repeat business on a yearly basis. • Manage online and offline marketing campaigns • Develop and implement the new CRM system for TNR and parent company the Press Association • Identifying pitch and tendering opportunities to win new business (e.g. Alpro, Triumph International, Speedo) • Management of a core team of three staff and wide ranging freelance personnel. • Creation of proposals, managing budgets, producing and evaluating reports. • Successfully launched new innovative distribution platform: TNR Online Press Office generating increased coverage for clients through a white label website for all PR activity. Expanding the company’s services with new products. Show less

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Project Manager
      • Jun 2008 - Nov 2008

      • Project Manager for the production team on '60 Minute Makeover' making close connections with suppliers, clients and media for all production shoots. • Consult with and pitch to clients • Manage strategic planning meetings, write quotes, proposals and risk assess • Responsible for reports, evaluation, production budget and maintenance of kit • Responsible for maintaining quality control • Management of casting activities, co-ordination of various activities, from research through to production, edit and planning the distribution of the end product. • Prepare props prior to filming / general running duties around the production office. • Act as coordinator and production liaison on shoots overseeing each individual room from concept to creation. Show less

    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing & PR Executive
      • Jan 2007 - Apr 2008

      • Develop creative campaigns for brands across the radio network. • Manage online and offline marketing campaigns. • Manage the promotions department, leading a team of twelve including: radio promotions, outside broadcasts and music events. • Organise daily schedules, pay, drive development and training • Administered departmental and campaign budgets. • Communicate knowledge of market and new business opportunities to the sales team. • Liaise with clients and develop relationships to increase sales month on month. Show less

Education

  • Wilnecote High School

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