Penny Howson
Account Manager at Manning Gottlieb OMD- Claim this Profile
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Bio
Experience
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Account Manager
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Jul 2018 - Present
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Account Manager
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Feb 2016 - Jun 2018
Carat is a Global media agency in London, planning media across all advertising platforms.Clients working on: Diageo (Baileys, Gordon’s, Tanqueray)· Support the Associate Client Director in all aspects of planning and account handling on the Baileys, Gordon’s and Tanqueray accounts· Manage the delivery of multiple workstreams to meet client expectations through effective mobilisation of the various teams with the Dentsu Aegis Network· Manage junior members of the… Carat is a Global media agency in London, planning media across all advertising platforms.Clients working on: Diageo (Baileys, Gordon’s, Tanqueray)· Support the Associate Client Director in all aspects of planning and account handling on the Baileys, Gordon’s and Tanqueray accounts· Manage the delivery of multiple workstreams to meet client expectations through effective mobilisation of the various teams with the Dentsu Aegis Network· Manage junior members of the team, managing their workloads and supporting their development· Analyse numerical data and pulling out reasonable and rational conclusions to underpin innovative strategic plans· Work with activation teams and clients to ensure any learnings from campaign optimisation are actively applied to the campaign· Present media plans and post campaign reports, showing confidence across the whole media spectrum· Think and act proactively to create regular contact opportunities; share information, experience and insight with client to build trust and mutual respect Show more Show less
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Account Executive/Account Manager
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Jun 2012 - Feb 2016
OME is an advertising agency specialising in employer branding and marketing. They are a full service digital agency with expertise in all aspects of recruitment and employee communications.Clients Include: BMI Healthcare, Net-a-porter, Lidl, IBM, Not on the High Street and Telegraph. • Executing strategic recruitment campaigns and projects aimed at the clients target audience. • Responsible for writing innovative proposals based on in-depth research for the UK and… OME is an advertising agency specialising in employer branding and marketing. They are a full service digital agency with expertise in all aspects of recruitment and employee communications.Clients Include: BMI Healthcare, Net-a-porter, Lidl, IBM, Not on the High Street and Telegraph. • Executing strategic recruitment campaigns and projects aimed at the clients target audience. • Responsible for writing innovative proposals based on in-depth research for the UK and internationally.• Being adept at prioritising and multi-tasking enables me to meet tight deadlines, deliver against clients’ briefs and work to a set budget. • Selected to work on one of our largest accounts, Dana Petroleum, I created an integrated 12-month Employer Branding campaign with a £250k budget. This involved working closely with LinkedIn to reach the best candidate attraction strategy and exceeded clients expectation increasing their followers by over 14,000 during the year timeframe. • Consistently deliver against targets for increasing revenue and margin due to confident negotiation, and developing strong relationships with media and securing the best possible deal. For a new business campaign for Edelman, a saving of 30% was secured. • Liaising with the creative department and external suppliers for creative campaigns, which can be from writing adverts, to radio scripts to designing bus stop advertising and even dance mobs. • Delivered a successful creative branding project for St Helena Government which resulted in high response rates, and increased traffic to their website. Due to my work building the relationship this account continuously develops and has become a high billing client.• Create and manage new business opportunities, which include presenting and pitching to prospective clients. • Analysing response data and preparing reports for clients on how their campaign is progressing, and presenting final results Show more Show less
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Office and Resource Manager
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Jun 2010 - Dec 2011
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Education
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University of the West of England