Experience

Practical Lead Generation

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Director

  • Aug 2019 - Present

  I help PLG clients define their Pay Per Lead strategies and implement campaigns to put the plans into place. These campaigns involve all forms of integrated marketing platforms such as social, emails, physical mail, content, etc. I help PLG clients define their Pay Per Lead strategies and implement campaigns to put the plans into place. These campaigns involve all forms of integrated marketing platforms such as social, emails, physical mail, content, etc.



Google

• United States
• Software Development
• 700 & Above Employee

• Marketing Mnager

  • May 2016 - May 2019

  I work in the AdWords group at Google and work with agencies and direct customers to create promotion strategies to maximise their investment. Typical account spend for my customers is A$200k to A$1m. I work in the AdWords group at Google and work with agencies and direct customers to create promotion strategies to maximise their investment. Typical account spend for my customers is A$200k to A$1m.



Rio Tinto

• United Kingdom
• Mining
• 700 & Above Employee

• Online Marketing executive

  • Oct 2013 - May 2016

  I managed the online activity for Rio Tinto Australia, one of the largest mining operators in the World. Everything from directory entries, AdWords spend, SEO, PPC etc I managed the online activity for Rio Tinto Australia, one of the largest mining operators in the World. Everything from directory entries, AdWords spend, SEO, PPC etc