Peng Gao

市场营销 at NOKOV度量光学动作捕捉
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Location
Beijing, China, CN

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Experience

    • 市场营销
      • Mar 2023 - Present

      As the overseas marketing operation manager at NOKOV, I oversee and coordinate all aspects of marketing activities for the international markets, including Europe, Asia, and North America. I work closely with the local sales teams and distributors to develop and execute effective marketing strategies and campaigns that align with the company’s vision and goals. I also communicate and negotiate with potential and existing clients and partners to establish and maintain long-term relationships. I ensure that the company's brand image and reputation are consistent and positive across all regions and channels. I also monitor and analyze market trends, customer feedback, and competitor actions to identify new opportunities and challenges for the company. Show less

    • Computer Hardware Manufacturing
    • 100 - 200 Employee
    • Marketing Manager
      • Mar 2020 - Sep 2022

      During my two years at TPV, I was in charge of developing and implementing marketing plans and campaigns for various monitor products, such as gaming monitors, curved monitors, and 4K monitors. I conducted market research and analysis to identify customer needs and preferences, as well as competitor strengths and weaknesses. I also collaborated with the product development team to provide feedback and suggestions for product improvement and innovation. I created and managed online and offline marketing materials, such as brochures, flyers, newsletters, social media posts, videos, and blogs. I also organized and participated in trade shows, exhibitions, webinars, and other promotional events to increase brand awareness and generate leads. I monitored and evaluated the performance of marketing activities using various metrics and tools, such as Google Analytics, CRM software, and surveys. I reported on the results and outcomes of marketing efforts to senior management and stakeholders on a regular basis. Show less

Education

  • University of Illinois Urbana-Champaign
    Bachelor of Arts - BA, Economics, Political Science
    2013 - 2015

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