Penelope Larson, MA
Sr. Medical Editor at Fingerpaint- Claim this Profile
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Bio
Angelike Gaunt
I've worked with Penelope at the AAFP and then again at Intouch Solutions. Penelope is a flexible, adaptable and experienced writer and editor. She develops high quality content for a variety of channels and audiences with ease. Penelope has a can-do attitude and is highly collaborative. She's also fun, friendly and easy to work with, and I hope our paths cross again in the future.
Susanna Guzman
Penny is a skilled and productive writer and editor across multiple disciplines. One of her greatest strengths, based on my experience with her as a peer and as a manager, is the flexibility with which she approaches work. Penny raises her hand to do whatever needs to be done. Another remarkable strength is Penny's unwavering commitment to the people she works with. Penny exemplifies "assume good intent," a characteristic that serves her well in working with a variety of people, from physicians to artists to other communications professionals.
Angelike Gaunt
I've worked with Penelope at the AAFP and then again at Intouch Solutions. Penelope is a flexible, adaptable and experienced writer and editor. She develops high quality content for a variety of channels and audiences with ease. Penelope has a can-do attitude and is highly collaborative. She's also fun, friendly and easy to work with, and I hope our paths cross again in the future.
Susanna Guzman
Penny is a skilled and productive writer and editor across multiple disciplines. One of her greatest strengths, based on my experience with her as a peer and as a manager, is the flexibility with which she approaches work. Penny raises her hand to do whatever needs to be done. Another remarkable strength is Penny's unwavering commitment to the people she works with. Penny exemplifies "assume good intent," a characteristic that serves her well in working with a variety of people, from physicians to artists to other communications professionals.
Angelike Gaunt
I've worked with Penelope at the AAFP and then again at Intouch Solutions. Penelope is a flexible, adaptable and experienced writer and editor. She develops high quality content for a variety of channels and audiences with ease. Penelope has a can-do attitude and is highly collaborative. She's also fun, friendly and easy to work with, and I hope our paths cross again in the future.
Susanna Guzman
Penny is a skilled and productive writer and editor across multiple disciplines. One of her greatest strengths, based on my experience with her as a peer and as a manager, is the flexibility with which she approaches work. Penny raises her hand to do whatever needs to be done. Another remarkable strength is Penny's unwavering commitment to the people she works with. Penny exemplifies "assume good intent," a characteristic that serves her well in working with a variety of people, from physicians to artists to other communications professionals.
Angelike Gaunt
I've worked with Penelope at the AAFP and then again at Intouch Solutions. Penelope is a flexible, adaptable and experienced writer and editor. She develops high quality content for a variety of channels and audiences with ease. Penelope has a can-do attitude and is highly collaborative. She's also fun, friendly and easy to work with, and I hope our paths cross again in the future.
Susanna Guzman
Penny is a skilled and productive writer and editor across multiple disciplines. One of her greatest strengths, based on my experience with her as a peer and as a manager, is the flexibility with which she approaches work. Penny raises her hand to do whatever needs to be done. Another remarkable strength is Penny's unwavering commitment to the people she works with. Penny exemplifies "assume good intent," a characteristic that serves her well in working with a variety of people, from physicians to artists to other communications professionals.
Experience
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Fingerpaint Group
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United States
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Advertising Services
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300 - 400 Employee
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Sr. Medical Editor
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May 2022 - Present
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Intouch Group
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United States
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Advertising Services
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200 - 300 Employee
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Sr. Editor
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Nov 2021 - Apr 2022
Led strategic content development/wrote ~150 pharmaceutical advertising agency blog posts per year; ~10-12 POVs per year; 12 industry newsletters & 12 culture newsletters per year; topics included healthcare marketing, drug pricing/market access, artificial intelligence, social media, SEO, strategy, data analytics, privacy regulations, digital trends, diversity and inclusion, creative, healthcare equity, conference/meeting recaps, company culture, moreWrote or edited, as needed, executive submissions for industry publications, press releases, white papers, leave-behind materials/sell sheets, internal & external company communications on behalf of CEO, project award nominations, agency profiles, presentation decks Managed and effectively provided feedback and guidance to freelance and ad hoc content contributors, including executives Show less
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Editor, MarCom
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Nov 2017 - Nov 2021
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Sr. Copywriter
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Apr 2015 - Nov 2017
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American Academy of Family Physicians
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United States
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Non-profit Organizations
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300 - 400 Employee
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Sr. Assoc. Editor, Continuing Medical Education
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Jan 2008 - Apr 2015
Used strong research/writing skills to develop monthly CME content for physician members and patient-friendly educational articles for FamilyDoctor.org; edited monthly medical journal for nationwide member audience Primary researcher/writer for (chapter 4) "The American Academy of Family Physicians Contribution to Continuing Medical Education" in the book, Continuing Medical Education: Looking Back, Planning Ahead Developed clear, concise patient-education content for FamilyDoctor.org - Sample Topics: o Vitamin/nutritional deficiencies o Complications of pregnancy/labor/delivery o Childhood literacy o Minority health, breastfeeding o Affordable Care Act o Stroke, obesity, diabetes, gout o Seasonal flu, human papillomavirus o Overactive bladder o Accounting/practice management Show less
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The Pitch
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Kansas City, Missouri
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Freelance Proofreader & Writer: local newspaper
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Dec 2007 - Mar 2009
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Skillpath (formerly National Seminars Group)
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Overland Park, KS
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Editor
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2005 - 2007
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The Spokesman-Review
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United States
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Newspaper Publishing
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100 - 200 Employee
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Copy Editor, Writer
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Mar 2003 - Jan 2005
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Adjunct Faculty - English as a Second Language
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1997 - 2001
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Education
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University of Illinois at Chicago
Master of Arts (M.A.), Physical and Biological Anthropology -
Workshops Attended
Community
