Senior Growth Marketer

• Mar 2022 - Present

The Growth Collective links prominent brands and emerging startups with certified growth professionals. My role entails collaborating with founders and marketing teams to initiate marketing initiatives and growth trials. Additionally, I aid in conceptualizing and implementing go-to-market tactics for companies and products. Moreover, I create content for advertisements and landing pages. The Growth Collective links prominent brands and emerging startups with certified growth professionals. My role entails collaborating with founders and marketing teams to initiate marketing initiatives and growth trials. Additionally, I aid in conceptualizing and implementing go-to-market tactics for companies and products. Moreover, I create content for advertisements and landing pages.

Growth Marketing Manager

• Apr 2021 - Present

Led the successful launch of Platos Health's flagship product, Zest, by developing and implementing a comprehensive brand storytelling strategy. Achieved remarkable growth for Zest by increasing the user base by 1,900% and paying customers by 700%, through the execution of various product growth experiments. Worked collaboratively with the product team to analyze product data and user interactions, refining the user onboarding flow, which resulted in a 55% increase in activations. Coordinated successful paid marketing campaigns across multiple channels, including Facebook and Google Ads, to drive user acquisition and product awareness. Developed and managed budgets and reporting dashboards for various marketing channels and activities, ensuring that marketing expenditures were optimized and aligned with business goals.

Marketing Consultant

• Jan 2019 - Present

Driving Growth For Startups. - Conducting Growth Experiments - Developing Value Propositions - Crafting Marketing Sites - Conducting Customer Research - Measuring Growth Metrics Driving Growth For Startups. - Conducting Growth Experiments - Developing Value Propositions - Crafting Marketing Sites - Conducting Customer Research - Measuring Growth Metrics

Product Marketing Manager

• May 2019 - Mar 2021

Key contributor in ideating, researching, and gathering product requirements for VAS products that were fundamental in shaping Sabi's current offerings. Successfully planned and executed growth and marketing activities for Merchlist, resulting in a 150% MoM growth in Lagos and Ibadan. Developed buyer personas to analyze customer needs, informing product messaging and user experience design. Led communications with agencies to deliver brand assets that were crucial in launching the product, ensuring timely delivery and high-quality output. Collaborated with engineering and product design teams on defining product requirements and user stories, resulting in products that met customer needs and expectations. Developed and managed engaging media marketing campaigns, working with the creative team to create copies and visuals that resonated with the target audience. Managed marketing plans and budgets, ensuring effective use of resources and high ROI for marketing spend.

Brand Marketing Manager

• Jan 2016 - Nov 2018

Led an internal team to coordinate business development, manage key accounts, sales, and lead conversions. This effort resulted in a 77.6% growth in annual turnover. Collaborated with the product team to build key features for the platform, resulting in improved user engagement and customer retention rates. Successfully delivered sales pitches to close prospective leads, resulting in a notable conversion rate. Developed marketing strategies, campaigns, and lead activation to increase brand awareness by 25% within the first quarter of implementation. Developed a streamlined business model and operations strategy for the platform, resulting in improved efficiency and decreased operational costs.

Digital Services Lead

• Jan 2016 - Dec 2017

Digital Services Associate

• Jul 2015 - Nov 2015

Technical Support Analyst

• Jan 2014 - Jun 2014