Pelle Wiman
Founder at House of Spades Casino ♠️- Claim this Profile
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Bio
Paul Puolakka
I´ve been working with Pelle for a year now. Pelle has been a great boss and co-worker, he´s a great team player that trusts the team and supports it whenever needed. I´m also really impressed with his creative vision and branding Pelle has done with Metal Casino. Pelle would be a great asset to any team!
Fernando Van Velzen
Pelle is amazing at his job. He knows his way around people, knows what needs to be done to build a great brand, and basically does whatever it takes to help his colleagues and get things done. He makes sure that everyone is on the same page and focused on the main goal. His knowledge of product and branding is an asset to any organization that is lucky to have him.
Philippa Ergel
In order to really grasp digital marketing you require an omni understanding. And Pelle does, indeed. He has great knowledge of current marketing tools and strategies - which enables him to lead integrated digital marketing campaigns from concept to execution. In his role, he supports and challenges the marketing team, product development team and vendors. He has a wide range of competencies - designing a campaign, creating a distribution structure, identifying trend and insights (in order to optimize spend and performance), brainstorm new creative growth strategies, plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels. But that’s not why I've appreciated working with Pelle, it’s because of his heart. He is a warm person, with a deep soul. I hope you will find and maintain a good balance in your life. I hope we all do. All the best to you!
Paul Puolakka
I´ve been working with Pelle for a year now. Pelle has been a great boss and co-worker, he´s a great team player that trusts the team and supports it whenever needed. I´m also really impressed with his creative vision and branding Pelle has done with Metal Casino. Pelle would be a great asset to any team!
Fernando Van Velzen
Pelle is amazing at his job. He knows his way around people, knows what needs to be done to build a great brand, and basically does whatever it takes to help his colleagues and get things done. He makes sure that everyone is on the same page and focused on the main goal. His knowledge of product and branding is an asset to any organization that is lucky to have him.
Philippa Ergel
In order to really grasp digital marketing you require an omni understanding. And Pelle does, indeed. He has great knowledge of current marketing tools and strategies - which enables him to lead integrated digital marketing campaigns from concept to execution. In his role, he supports and challenges the marketing team, product development team and vendors. He has a wide range of competencies - designing a campaign, creating a distribution structure, identifying trend and insights (in order to optimize spend and performance), brainstorm new creative growth strategies, plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels. But that’s not why I've appreciated working with Pelle, it’s because of his heart. He is a warm person, with a deep soul. I hope you will find and maintain a good balance in your life. I hope we all do. All the best to you!
Paul Puolakka
I´ve been working with Pelle for a year now. Pelle has been a great boss and co-worker, he´s a great team player that trusts the team and supports it whenever needed. I´m also really impressed with his creative vision and branding Pelle has done with Metal Casino. Pelle would be a great asset to any team!
Fernando Van Velzen
Pelle is amazing at his job. He knows his way around people, knows what needs to be done to build a great brand, and basically does whatever it takes to help his colleagues and get things done. He makes sure that everyone is on the same page and focused on the main goal. His knowledge of product and branding is an asset to any organization that is lucky to have him.
Philippa Ergel
In order to really grasp digital marketing you require an omni understanding. And Pelle does, indeed. He has great knowledge of current marketing tools and strategies - which enables him to lead integrated digital marketing campaigns from concept to execution. In his role, he supports and challenges the marketing team, product development team and vendors. He has a wide range of competencies - designing a campaign, creating a distribution structure, identifying trend and insights (in order to optimize spend and performance), brainstorm new creative growth strategies, plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels. But that’s not why I've appreciated working with Pelle, it’s because of his heart. He is a warm person, with a deep soul. I hope you will find and maintain a good balance in your life. I hope we all do. All the best to you!
Paul Puolakka
I´ve been working with Pelle for a year now. Pelle has been a great boss and co-worker, he´s a great team player that trusts the team and supports it whenever needed. I´m also really impressed with his creative vision and branding Pelle has done with Metal Casino. Pelle would be a great asset to any team!
Fernando Van Velzen
Pelle is amazing at his job. He knows his way around people, knows what needs to be done to build a great brand, and basically does whatever it takes to help his colleagues and get things done. He makes sure that everyone is on the same page and focused on the main goal. His knowledge of product and branding is an asset to any organization that is lucky to have him.
Philippa Ergel
In order to really grasp digital marketing you require an omni understanding. And Pelle does, indeed. He has great knowledge of current marketing tools and strategies - which enables him to lead integrated digital marketing campaigns from concept to execution. In his role, he supports and challenges the marketing team, product development team and vendors. He has a wide range of competencies - designing a campaign, creating a distribution structure, identifying trend and insights (in order to optimize spend and performance), brainstorm new creative growth strategies, plan, execute and measure experiments and conversion tests, instrument conversion points and optimize user funnels. But that’s not why I've appreciated working with Pelle, it’s because of his heart. He is a warm person, with a deep soul. I hope you will find and maintain a good balance in your life. I hope we all do. All the best to you!
Experience
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House of Spades Casino ♠️
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Malta
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Gambling Facilities and Casinos
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1 - 100 Employee
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Founder
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Jan 2022 - Present
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Co-founder at House of Spades
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Sep 2021 - Present
I founded House of Spades, a rock thematic online casino with legends like Alice Cooper and Dee Snider as house ambassadors.
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Metal Casino
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Malta
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Entertainment Providers
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Executive Managing Director
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Jun 2019 - Apr 2021
✔P&L responsible ✔Brand strategy ✔Marketing and acquisition strategies ✔Loyality and CRM ✔Product strategy ✔Team lead of operations ✔Marketing budgets ✔Board member
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CMO
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Mar 2017 - Jul 2019
✔ + €2M marketing budget responsibility ✔ 360 channel media planning. Brand awareness and acquisition. ✔ Strategies for data driven always on communication / marketing ✔ Responsible for online budgets and media investments based on performance ✔ Acquisition strategies for site conversion funnel ✔ Campaign planning, creative concept, distribution and execution ✔ Traffic Analyzes and BI insights for product development ✔ SEO / SEM and content management tactics
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Spiffbet AB
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Sweden
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Gambling Facilities and Casinos
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1 - 100 Employee
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Chief Marketing Officer
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Jun 2020 - Mar 2021
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Acamp
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Sweden
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Travel Arrangements
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1 - 100 Employee
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Marknadskonsult
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Jul 2020 - Nov 2020
An exiting startup with the ambition of being the Air BNB for camping connecting landowners with campers in a marketplace app. ✔ Helped Acamp with a performance marketing setup for Facebook Business Manager and conversion tracking funnel all the way from click to app download the in-app actions An exiting startup with the ambition of being the Air BNB for camping connecting landowners with campers in a marketplace app. ✔ Helped Acamp with a performance marketing setup for Facebook Business Manager and conversion tracking funnel all the way from click to app download the in-app actions
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Blocket
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Sweden
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Technology, Information and Internet
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100 - 200 Employee
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Performance Marketing Manager
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Jan 2015 - Jan 2017
✔ Online marketing for multiple performance channels (strategy, distribution and execution) ✔ SEM (adwords) ✔ Facebook (Power Editor) ✔ Programmatic buying (DSP:s, SSP:s DMP:s) ✔ Display and impact awareness placements on Schibsted and external ✔ KPI strategies tactics analyze and optimization for always on performance marketing ✔ strategies for data driven always on communication / marketing ✔ Responsible for online budgets and media… Show more ✔ Online marketing for multiple performance channels (strategy, distribution and execution) ✔ SEM (adwords) ✔ Facebook (Power Editor) ✔ Programmatic buying (DSP:s, SSP:s DMP:s) ✔ Display and impact awareness placements on Schibsted and external ✔ KPI strategies tactics analyze and optimization for always on performance marketing ✔ strategies for data driven always on communication / marketing ✔ Responsible for online budgets and media investments based on performance ✔ Acquisition strategies for site conversion thunnel ✔ Online brand awareness strategies ✔ Campaign planning, creative concept, distribution and execution ✔ Traffic Analyzes and BI insights for product development ✔ SEO / SEM ✔ Display online bying in Schibsteds network / inventory and external DSP:s ✔ Digital campaign analyze and insights / learnings Show less ✔ Online marketing for multiple performance channels (strategy, distribution and execution) ✔ SEM (adwords) ✔ Facebook (Power Editor) ✔ Programmatic buying (DSP:s, SSP:s DMP:s) ✔ Display and impact awareness placements on Schibsted and external ✔ KPI strategies tactics analyze and optimization for always on performance marketing ✔ strategies for data driven always on communication / marketing ✔ Responsible for online budgets and media… Show more ✔ Online marketing for multiple performance channels (strategy, distribution and execution) ✔ SEM (adwords) ✔ Facebook (Power Editor) ✔ Programmatic buying (DSP:s, SSP:s DMP:s) ✔ Display and impact awareness placements on Schibsted and external ✔ KPI strategies tactics analyze and optimization for always on performance marketing ✔ strategies for data driven always on communication / marketing ✔ Responsible for online budgets and media investments based on performance ✔ Acquisition strategies for site conversion thunnel ✔ Online brand awareness strategies ✔ Campaign planning, creative concept, distribution and execution ✔ Traffic Analyzes and BI insights for product development ✔ SEO / SEM ✔ Display online bying in Schibsteds network / inventory and external DSP:s ✔ Digital campaign analyze and insights / learnings Show less
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William Hill International
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Malta
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Gambling Facilities and Casinos
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100 - 200 Employee
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Online Marketing Manager
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May 2014 - Jan 2015
Work details ✔ Set up marketing strategies for Mobile to improve customer satisfaction on the Swedish market. ✔ Working closely with the Swedish Country Manager to develop and manage mobile marketing campaigns across Online channels. ✔ Keep contact with multiple marketing partners and agency’s to support our Online campaigns. ✔ Own the process of creation and production of marketing material for Mobile marketing in Sweden and coordinate this to the design team and central… Show more Work details ✔ Set up marketing strategies for Mobile to improve customer satisfaction on the Swedish market. ✔ Working closely with the Swedish Country Manager to develop and manage mobile marketing campaigns across Online channels. ✔ Keep contact with multiple marketing partners and agency’s to support our Online campaigns. ✔ Own the process of creation and production of marketing material for Mobile marketing in Sweden and coordinate this to the design team and central marketing team. ✔ Drive traffic with converting ads and find media channels that deliver qualitative traffic. ✔ Test different campaigns and pay close attention to others in the line of business. ✔ Work with segmented ads and hands on changes on a daily base. Follow customer communication and brand manual. ✔ Work with brand love. Ads according to the brand manual to drive a unitary feeling in all campaigns and channels. Show less Work details ✔ Set up marketing strategies for Mobile to improve customer satisfaction on the Swedish market. ✔ Working closely with the Swedish Country Manager to develop and manage mobile marketing campaigns across Online channels. ✔ Keep contact with multiple marketing partners and agency’s to support our Online campaigns. ✔ Own the process of creation and production of marketing material for Mobile marketing in Sweden and coordinate this to the design team and central… Show more Work details ✔ Set up marketing strategies for Mobile to improve customer satisfaction on the Swedish market. ✔ Working closely with the Swedish Country Manager to develop and manage mobile marketing campaigns across Online channels. ✔ Keep contact with multiple marketing partners and agency’s to support our Online campaigns. ✔ Own the process of creation and production of marketing material for Mobile marketing in Sweden and coordinate this to the design team and central marketing team. ✔ Drive traffic with converting ads and find media channels that deliver qualitative traffic. ✔ Test different campaigns and pay close attention to others in the line of business. ✔ Work with segmented ads and hands on changes on a daily base. Follow customer communication and brand manual. ✔ Work with brand love. Ads according to the brand manual to drive a unitary feeling in all campaigns and channels. Show less
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WYZR
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Sweden
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Libraries
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Co-founder and Product Developer
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Oct 2013 - Apr 2014
WYZR är ett nischat socialt medie för läsning med syfte att paketera bokbranschen på ett enklare och mer engagerande sätt - för läsarna ► Grundare och produktutvecklare av appen ► Tagit fram varumärket och positioneringen WYZR är ett nischat socialt medie för läsning med syfte att paketera bokbranschen på ett enklare och mer engagerande sätt - för läsarna ► Grundare och produktutvecklare av appen ► Tagit fram varumärket och positioneringen
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Cabomba Brothers
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Stockholm, Sweden
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Online Brand Strategist
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May 2013 - Apr 2014
Online brand positioning is about three fundamental questions: ► How do we live up to the promise our brand gives our customers? ► How do we improve our customers experience of the brand online? ► How do we increase acquisitions and strengthen the relations with our customers through online interaction? Online brand positioning is about three fundamental questions: ► How do we live up to the promise our brand gives our customers? ► How do we improve our customers experience of the brand online? ► How do we increase acquisitions and strengthen the relations with our customers through online interaction?
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dos Santos & Thunholm
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Sweden
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Marketing and Advertising
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CEO and co-owner
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Jan 2012 - May 2013
► Digital Account Manager and CEO of a brand new communication agency ► Digital Account Manager and CEO of a brand new communication agency
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DesignMobile - Kommunicera
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Sweden
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Technology, Information and Internet
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Co-founder
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Dec 2011 - May 2012
► I was the co-founder of a mobil agency specialized in mobile websites, design and usability. Sold it after a year and it's still in business today. ► I was the co-founder of a mobil agency specialized in mobile websites, design and usability. Sold it after a year and it's still in business today.
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Gravity Hill
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Sweden
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Internet Publishing
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1 - 100 Employee
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Co-Founder / Project Manager
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Sep 2008 - Jan 2012
Usability for a digital world Usability for a digital world
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Boxer
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Sweden
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Telecommunications
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1 - 100 Employee
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Web Manager
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2007 - 2008
► Project Manager Web ► Project Manager Web
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Canal Digital AS
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Norway
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Head of Digital Marketing
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2005 - 2007
► Over all responsible for CD:s digital precence ► Web Strategy ► Web Campains ► Project Management
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Web Manager
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Jan 2004 - 2007
► Project Manager Web
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Telenor
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Norway
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Telecommunications
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700 & Above Employee
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Project manager
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May 2004 - 2006
► Project Manager Web ► Project Manager Web
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Telia
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Sweden
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Telecommunications
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700 & Above Employee
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Indoor Sales Agent
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Jan 2003 - May 2004
► Sales Person ► Sales Person
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Community
