Experience

Ziina زينة

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Performance Marketing Lead

  • Oct 2022 - Present

  Dubai, United Arab Emirates



KingMakers

• United Kingdom
• Entertainment Providers
• 400 - 500 Employee

• Head of Performance Marketing & SEO

  • Mar 2022 - Dec 2022

  Dubai, United Arab Emirates -Leading & coaching a team of 5 performance marketing & SEO executives. -Executing campaigns for all of the owned & paid channels (google, sem, facebook,criteo,display, video programmatic, media buying, affiliates, seo) -Define and execute the short, mid and long-term digital marketing channel strategies and ensure it aligns to the business plans. -Define and execute SEO on-site and off-site strategies.



Hepsiburada (NASDAQ: HEPS)

• Türkiye
• Technology, Information and Internet
• 700 & Above Employee

• Director of Performance Marketing

  • Jul 2021 - Mar 2022

  Location Istanbul, Turkey -Leading & coaching & hiring a team of 17 performance marketing & SEO & digital analytics executives. -Define and execute the short, mid and long-term digital marketing channel strategies and ensure it aligns to the business plans. -Executing campaigns for all of the owned & paid channels (google, sem, facebook, rtb house, criteo, tiktok, display, youtube video programmatic, media buying, affiliates, Seo) -Monitor internal and external digital trends and technologies to continually… Show more -Leading & coaching & hiring a team of 17 performance marketing & SEO & digital analytics executives. -Define and execute the short, mid and long-term digital marketing channel strategies and ensure it aligns to the business plans. -Executing campaigns for all of the owned & paid channels (google, sem, facebook, rtb house, criteo, tiktok, display, youtube video programmatic, media buying, affiliates, Seo) -Monitor internal and external digital trends and technologies to continually improve channel performance. -Managing and optimizing the branding // performance budget of Hepsiburada. -Setting up Google Analytics 4 accounts Show less



Boyner Buyuk Magazacilik A.S.

• Türkiye
• Retail
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2020 - Jul 2021

  Istanbul, Turkey -Executing campaigns for all of the owned & paid channels (google, sem, facebook, rtb house, criteo, tiktok, display,video programmatic, media buying, affiliates, influencer marketing, seo) -Responsible for SEO, Content management, CRM management. -Optimizing performance channels against targets and responsible for data / measurement tools usage and analysis processes, responsible for data consolidation. -Leading & Coaching a team of 4 performance marketing& SEO & digital analytics… Show more -Executing campaigns for all of the owned & paid channels (google, sem, facebook, rtb house, criteo, tiktok, display,video programmatic, media buying, affiliates, influencer marketing, seo) -Responsible for SEO, Content management, CRM management. -Optimizing performance channels against targets and responsible for data / measurement tools usage and analysis processes, responsible for data consolidation. -Leading & Coaching a team of 4 performance marketing& SEO & digital analytics executives. -Point of contact for providing the strategic direction and operational guidance needed to increase performance within digital marketing Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Digital Group Director

  • Jan 2020 - Jul 2020

  Istanbul, Turkey -Responsible for the performance marketing, e-commerce and media budget management of the brands on Programmatic Buying(Trade desk), Adwords, Facebook, Instagram, Youtube, Tiktok and other biddable media. -Leading & coaching a team of 12 performance marketing specialists. -Point of contact for clients providing the strategic direction and operational guidance -Liaising with other teams covering Client Teams, Data & Technology, -Managing & forecasting digital marketing budget of… Show more -Responsible for the performance marketing, e-commerce and media budget management of the brands on Programmatic Buying(Trade desk), Adwords, Facebook, Instagram, Youtube, Tiktok and other biddable media. -Leading & coaching a team of 12 performance marketing specialists. -Point of contact for clients providing the strategic direction and operational guidance -Liaising with other teams covering Client Teams, Data & Technology, -Managing & forecasting digital marketing budget of P&G -Conducting competitor analysis to identify areas of threat and opportunity. Show less



Criteo

• France
• Advertising Services
• 700 & Above Employee

• Team Lead, Account Strategy MM MEA & Turkey at Criteo

  • Oct 2017 - Dec 2019

  Barcelona Area, Spain -Industry AS Leader for MEA & TR markets in digital advertising in order to drive team targets. -Building strategy for MEA&TR market in MM business -Managing Sales&Reactivation Pipeline of the team. -Developing and broadening high-level collaborative client relationships, including understanding and identifying client's budget strategy and closing large deals with top 10 clients. -Organizing marketing events in the region. -Develop and actively manage short and long term… Show more -Industry AS Leader for MEA & TR markets in digital advertising in order to drive team targets. -Building strategy for MEA&TR market in MM business -Managing Sales&Reactivation Pipeline of the team. -Developing and broadening high-level collaborative client relationships, including understanding and identifying client's budget strategy and closing large deals with top 10 clients. -Organizing marketing events in the region. -Develop and actively manage short and long term account plans based on client's marketing objectives. -Collabrating with EMEA AS leaders -Being ‘point of contact’ for escalation and solving issues -Supervision of training for new starters -Conducting 121’s with team members weekly -Guiding and leading the team through process improvement -Reporting to senior management on performance, market conditions, fluctuations in numbers and team growth/development potential or needs -Organising weekly management team meetings -Building strategy for MEA&TR markets in Mid-market in existing business. -Managing Sales & Reactivation Pipeline of the Account management team. -Developing and broadening high-level collaborative client relationships, including understanding and identifying client's budget strategy and closing large deals with top 10 clients. -Organizing marketing events in the region. -Develop and actively manage short and long term account plans based on client's marketing objectives. -Collabrating with EMEA AS leaders -Being ‘point of contact’ for escalation and solving issues -Supervision of training for new starters -Display Product ambassador for the MEA&TR region. -Conducting 121’s with team members weekly -Guiding and leading the team through process improvement -Reporting to senior management on performance, market conditions, fluctuations in numbers and team growth/development potential or needs

• Senior Account Manager, Turkey

  • Jan 2017 - Oct 2017

  Barcelona Area, Spain

• Account Strategist, Turkey

  • Jul 2015 - Dec 2016

  Barcelona Area, Spain



SEM

• Türkiye
• Advertising Services
• 400 - 500 Employee

• Performance Marketing, Consultant

  • Dec 2014 - Jul 2015

  istanbul -Google Adwords Consultant to largest e-commerce site in Turkey -Supported campaign implementation and measurement, providing specialist consultation support for clients’ needs. -Leading in account planning, brainstorm and strategy sessions with regional sales and services teams. -Optimized client accounts by analyzing and managing their campaign strategy in offline or online. -Managed sales of other Google products. -Managed marketing budget of the customer in Search, Display… Show more -Google Adwords Consultant to largest e-commerce site in Turkey -Supported campaign implementation and measurement, providing specialist consultation support for clients’ needs. -Leading in account planning, brainstorm and strategy sessions with regional sales and services teams. -Optimized client accounts by analyzing and managing their campaign strategy in offline or online. -Managed sales of other Google products. -Managed marketing budget of the customer in Search, Display, Mobile app and Video. -Managed deployments in coordination with client and SEM team. -Managed customer relationship at multiple levels. -Conduct deep-dive analysis of marketing efforts to uncover insights into key performance drivers.

• Performance Marketing, Senior Account Strategist

  • Jan 2013 - Dec 2014

  -Sem TR is certified Google adwords and Google analytics partner in Turkey which is a leading search engine marketing agency. -Google Ads Strategist to Retail, Finance,Telecom,FMCG and Travel accounts. -Support campaign implementation and measurement, providing consultation to clients. -Provided strategic and consultative advice and help solve technical issues by working with a large number of businesses from different market. -Managed customer relationships at multiple levels… Show more -Sem TR is certified Google adwords and Google analytics partner in Turkey which is a leading search engine marketing agency. -Google Ads Strategist to Retail, Finance,Telecom,FMCG and Travel accounts. -Support campaign implementation and measurement, providing consultation to clients. -Provided strategic and consultative advice and help solve technical issues by working with a large number of businesses from different market. -Managed customer relationships at multiple levels . -Managed deployments in coordination with client and SEM team. -Optimized campaigns by analyzing the adwords and analytics data. -Build predictive models that enable Marketing to allocate resources more effectively through enhanced targeting. -Constructing attribution modeling for customer’s marketing channels. -This modeling will help customers to interpret their marketing channel’s effectiveness.

• Business Intelligence, Web Analyst

  • Dec 2011 - Jan 2013

  -Support google analytics implementation and measurement, providing specialist consultation support for clients. -Identified, prioritized and executed analytical work that delivers insights across marketing channels, including SEM, Email, Direct Mail, Content Management -Translated analytical findings into actionable insights that drive strategic decision making and allow the business to meet key corporate objectives. -Managed sales of Google Analytics consultancy service at… Show more -Support google analytics implementation and measurement, providing specialist consultation support for clients. -Identified, prioritized and executed analytical work that delivers insights across marketing channels, including SEM, Email, Direct Mail, Content Management -Translated analytical findings into actionable insights that drive strategic decision making and allow the business to meet key corporate objectives. -Managed sales of Google Analytics consultancy service at SEM. -Managed customer relationship at multiple levels . -Collaborated with client to build business intelligence dashboards and other custom reports that inform actionable insights, based on advanced analytics and complex analyses of disparate sources of consumer behaviour.



D&R

• Türkiye
• Retail
• 500 - 600 Employee

• Product Management Specialist

  • Aug 2010 - Dec 2011

  Managing the offline&online campaigns in D&R Music and Bookstore. Observing and reporting the performance of these campaign. Making competitor price researches, organizing and announcing campaigns for all D&R stores.Making Inventory and supply chain management of electronics, film and fmcg categories. Making detailed analysis about products, which are out of stock. Inventory pricing according to competitors price changes. Making sales and stock reports weekly, monthly, yearly. Observing and… Show more Managing the offline&online campaigns in D&R Music and Bookstore. Observing and reporting the performance of these campaign. Making competitor price researches, organizing and announcing campaigns for all D&R stores.Making Inventory and supply chain management of electronics, film and fmcg categories. Making detailed analysis about products, which are out of stock. Inventory pricing according to competitors price changes. Making sales and stock reports weekly, monthly, yearly. Observing and reporting the quarterly sales performances of different categories. Show less



Eczacıbaşı Topluluğu

• Türkiye
• Manufacturing
• 700 & Above Employee

• Sales & Marketing Intern

  • Sep 2009 - Sep 2009

  Making trend analysis for IT companies in the fortune 500 and benchmarking between those companies fir different sectors. Aim of this analysis is finding new developing firms that may need IT tools. Making market researches about these new developing firms.



Eczacıbaşı İlaç Pazarlama

• Türkiye
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• IT Intern

  • Aug 2009 - Sep 2009

  Integration of IDM system to Eczacibasi Pharmaceuticals Marketing company. Supporting to medical advertising responsible in PYS systems. Learning about the it projects in the company.



Arçelik Global

• Türkiye
• Manufacturing
• 700 & Above Employee

• Purchasing Intern

  • Jun 2009 - Aug 2009

  Making price and quality benchmarks between suppliers. Learning about win-win policy in purchasing department. Designing the flow chart for the purchasing department in Arçelik A.S. Visiting Arçelik’s suppliers to inspect the companies affordability of the products . Making statistical analysis about the prices of products that are used in the production process for chemicals.Making Pareto analysis about the prices of the products that are needed for the production process.



Kale Grubu

• Türkiye
• Wholesale Building Materials
• 700 & Above Employee

• Production Intern

  • Jun 2008 - Aug 2008

  Material requirement planning for the production process, understanding the production planning in the production department of gas equipments. Making time etudes about the production processes.Making optimization advices for the production process in order to decrease the time for producing one piece of product and trying to optimize the number of products produced daily by the help of time etudes.



Isik University

• Higher Education
• 100 - 200 Employee

• Industrial Engineering Assistant

  • 2007 - 2008