Peitsa Piironen

Director of Marketing and Sales at Longitours
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • English Professional working proficiency
  • Swedish Professional working proficiency
  • German Limited working proficiency
  • Finnish Native or bilingual proficiency

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Experience

    • Finland
    • Travel Arrangements
    • 1 - 100 Employee
    • Director of Marketing and Sales
      • Jan 2023 - Present

    • Managing Partner
      • Jan 2019 - Dec 2022

      Managing Partner and one of the founders of an international sales and marketing company. Breakwater represent, sell and market air purifiers around the globe. Managing Partner and one of the founders of an international sales and marketing company. Breakwater represent, sell and market air purifiers around the globe.

    • Finland
    • Business Consulting and Services
    • 1 - 100 Employee
    • Business Consultant
      • Mar 2018 - Dec 2018

      In today’s fast-paced world of digital PR and marketing communications are your company's hardest-working assets. Meaningful connections with your audience matter more than ever. We believe in a surround-sound 360° approach to communications and marketing, combining earned, owned and paid media. We build ideas that give your brand a voice – one that speaks louder and clearer than your competition. We have a track record of hundreds of successful PR-projects in Finland, Nordic countries, Baltic countries and internationally. Clients like to hire us to solve complex communication issues. Our typical assignments include market entries, domestic and international launches, getting digital marketing right, advising & coaching in-house communication resources or just cleaning the mess – manage things when crisis hit, repair the reputation and build the trust after the storm. Company details Website http://www.vitamine.fi Headquarters Helsinki Year founded 2003 Company type Privately Held Company size 2-10 employees Specialties public relations, international PR, digital PR, organic SEO, media relations, media training, digital communication, communication audit, social PR, communication coaching, crisis communication, and content marketing Show less

    • Business Development
      • Sep 2017 - Feb 2018

      Business Development, independent brand and marketing consulting for different companies. For example: - Business development for Inflight media and service for a Finnish International Airline. - Marketing and branded content creation for a Finnish Sports Clothing Company. Business Development, independent brand and marketing consulting for different companies. For example: - Business development for Inflight media and service for a Finnish International Airline. - Marketing and branded content creation for a Finnish Sports Clothing Company.

    • Public Relations and Communications Services
    • Managing Director
      • 2008 - 2017

      Managing Director of a media production company.Responsible for managing the everyday business, B2B sales, people leadership and finance. Company produced custom publishing magazines, digital media content and brochures. Managing Director of a media production company.Responsible for managing the everyday business, B2B sales, people leadership and finance. Company produced custom publishing magazines, digital media content and brochures.

    • Vice President, Chief Operating Officer
      • 2007 - 2008

      Responsible for the operational leadership of the company. Superior to production team (20 people) and media sales department (10 people). Responsible also for the company's new business and B2B sales, people leadership and marketing strategy. Responsible for the operational leadership of the company. Superior to production team (20 people) and media sales department (10 people). Responsible also for the company's new business and B2B sales, people leadership and marketing strategy.

    • Airlines and Aviation
    • 1 - 100 Employee
    • Marketing Director
      • 2003 - 2006

      As a Marketing Director, I was responsible for Air Finland’s marketing strategy, external and internal communication and customer service. With chosen partner companies I planned and implemented Air Finland’s advertising, PR and media communications. I was responsible for creating the visual identity, brand strategy and marketing activities for the newly founded airline. I was in charge of the company’s web pages, digital marketing activities and Internet sales. Creating the company’s in-flight magazine, trade show strategies and the creation of customer loyalty program were all my responsibilities. The company was given the award of Advertiser of the Year in 2005. Show less

    • Finland
    • Advertising Services
    • 100 - 200 Employee
    • Account Director
      • 2000 - 2002

      As an Account Director I was responsible for assigned clients. Key tasks included creating marketing strategies for client companies, budgeting and team leadership in implementing the executions. Major clients: Coca-Cola, Fanta and Sprite in Nordic level, accounting to Nordic headquarters in Copenhagen. Also major newspaper Ilta-Sanomat, TV channel (Nelonen), FIM Private Bank and Telia. As an Account Director I was responsible for assigned clients. Key tasks included creating marketing strategies for client companies, budgeting and team leadership in implementing the executions. Major clients: Coca-Cola, Fanta and Sprite in Nordic level, accounting to Nordic headquarters in Copenhagen. Also major newspaper Ilta-Sanomat, TV channel (Nelonen), FIM Private Bank and Telia.

    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • 1997 - 2000

      In Dynamo I was responsible for assigned clients, which included Kesko and Rautia hardwearstore chain. We were responsible for creating a new visual identity and new marketing strategy for the nation wide chain. Another major task was the launch of Red Bull energy drink to the Finnish market together with Hartwall's distribution and sales force. Clients: Red Bull / Hartwall, Rautia hardware stores, Aktia bank, Audi cars, Riot-E, SBS-Radios, Children’s book club / Helsinki Media. In Dynamo I was responsible for assigned clients, which included Kesko and Rautia hardwearstore chain. We were responsible for creating a new visual identity and new marketing strategy for the nation wide chain. Another major task was the launch of Red Bull energy drink to the Finnish market together with Hartwall's distribution and sales force. Clients: Red Bull / Hartwall, Rautia hardware stores, Aktia bank, Audi cars, Riot-E, SBS-Radios, Children’s book club / Helsinki Media.

Education

  • Helsingin kauppakorkeakoulu / Helsinki School of Economics
    MBA, International Business and Marketing
    2003 - 2004
  • Schiller International University
    BBA, International Business and Marketing
    1992 - 1994

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