Experience

OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Head of Behaviour Change

  • Sep 2022 - Present

• Head of Strategy

  • Jun 2017 - Present



PEP Celebrations

• Civil Marriage Celebrant

  • Jun 2011 - Jul 2022

  This is what you might call a "professional hobby". I'm never going to get rich so I can't give up my day job, but I sure will make myself, and hopefully others, really happy by being a celebrant. It's one of the best jobs in the world and a true honour each time I do it. I literally do it for the love! This is what you might call a "professional hobby". I'm never going to get rich so I can't give up my day job, but I sure will make myself, and hopefully others, really happy by being a celebrant. It's one of the best jobs in the world and a true honour each time I do it. I literally do it for the love!



Carat Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Head of Strategy (Sydney)

  • Feb 2015 - Jun 2017

  As part of the Sydney Executive Leadership Team, I lead and manage the strategic output for Carat Sydney. With responsibility and day to day management of a team of 8 strategists and across all clients, this role also encompasses broader agency culture and product development. As part of the Sydney Executive Leadership Team, I lead and manage the strategic output for Carat Sydney. With responsibility and day to day management of a team of 8 strategists and across all clients, this role also encompasses broader agency culture and product development.



OMD Australia

• Strategy Director

  • May 2013 - Feb 2015

  Senior Media & Communications Strategist responsible for strategic business and communications output across a portfolio of blue chip clients including Beiersdorf, Luxottica, Visa, Hasbro, Johnson & Johnson and others. Winner of 2014 Newscorp: We're for Igniting Creative Ideas competition. Winner Silver Spikes Asia Finalist B&T Awards Best Use of Media Media Cristals awarded 2 x Emerald & 1 x Sapphire Finalist AdNews Media Campaign of the Year Festival of Media Asia WINNERS GOLD CAMPAIGN OF THE YEAR, Best Communications Strategy, Best Targeted Campaign, The Effectiveness Award. Winner Global OMD Light Award for Best Campaign 2014. Global Festival of Media Grand Prix Winner Media Campaign of the Year, Best Communications Strategy, Best Use of Content, Best Engagement campaign and Best Launch Campaign. Finalist Mumbrella Media Campaign of the Year. Winner 2015 WARC Most Effective Campaign of the Year



PEP Communications

• Media Director

  • Sep 2010 - Sep 2013

  Freelance media strategist and Business Director. Juggling being a mother and a media gal can sometimes be a challenge, so in those times when I've had to focus more on my little people, freelancing has been an excellent way for me to keep in the media game. I've worked for agencies big and small (Ikon, OMD, Eletta) on accounts big and small (CommBank, Vodafone, Luxotica, Beiersdorf, Fertile Mind, Darrel Lea) doing both strategic and implementational planning, and some buying. Freelance media strategist and Business Director. Juggling being a mother and a media gal can sometimes be a challenge, so in those times when I've had to focus more on my little people, freelancing has been an excellent way for me to keep in the media game. I've worked for agencies big and small (Ikon, OMD, Eletta) on accounts big and small (CommBank, Vodafone, Luxotica, Beiersdorf, Fertile Mind, Darrel Lea) doing both strategic and implementational planning, and some buying.



Bohemia Group

• Business Director

  • Mar 2012 - May 2013

  My Bohemian adventure was a real trip! Joining as the first woman, the first Business Director and only employee number 6 meant that I was able to live and breathe the start up lifestyle. I'm so proud of my time with the Boho's as we all helped to build the company to 30 people within the first 18 months, winning big accounts like Aspen Pharma, Vodafone, Red Rooster, Oporto's and Best & Less, alongside clients such as Healthdirect Australia, Travel Insurance Direct, The Travel Corp just to name a few. I was also part of the STW Women in Leadership team. The start up adventure is like no other, meaning we needed to build strong relationships with all our partners quickly, onboard our clients seamlessly and still have enough energy for new business and setting up processes. My role included operational, team and commercial management; strategic and implementational planning across traditional and digital channels. ROI, customer journey exploration and real time connections have been my focus here.



Pacific Magazines

• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Manager

  • Mar 2010 - Sep 2010

  Maternity cover contract. Marketing Manager for prestigious global magazine reporting directly to publisher, responsible for all marketing output to drive circulation and brand management, managing staff, agencies and internal stakeholders. My role included event management - Women in Style Awards 2010 & sales and reader initiatives; sourcing and securing magazine added value offers, budget management and forecasting. Maternity cover contract. Marketing Manager for prestigious global magazine reporting directly to publisher, responsible for all marketing output to drive circulation and brand management, managing staff, agencies and internal stakeholders. My role included event management - Women in Style Awards 2010 & sales and reader initiatives; sourcing and securing magazine added value offers, budget management and forecasting.



Babies Galore

• Marketing Strategy & Campaign Manager

  • Mar 2009 - Mar 2010

  Responsible for all marketing and advertising output for the company prior to sale by private equity firm. Responsible for all marketing and advertising output for the company prior to sale by private equity firm.



AKQA Media

• Australia
• Advertising Services
• 1 - 100 Employee

• Communications Strategist

  • Sep 2006 - Jul 2008

  I had a unique hybrid role at Ikon which found me responsible for the both the strategic and implementational output across all my clients. I worked across both a Shared clients team - managing 11 clients and then within CommBank. I left Ikon to go on maternity leave. I had a unique hybrid role at Ikon which found me responsible for the both the strategic and implementational output across all my clients. I worked across both a Shared clients team - managing 11 clients and then within CommBank. I left Ikon to go on maternity leave.



Relocation Specialists

• Australia
• Human Resources Services
• 1 - 100 Employee

• Business Director

  • Sep 2005 - Sep 2006



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Communications Strategist

  • Mar 2005 - Sep 2005

  Strategist on Unilever account. Brands included Rexona, Lynx, Sunsilk & Impulse Strategist on Unilever account. Brands included Rexona, Lynx, Sunsilk & Impulse



Total Media

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Aug 2000 - Dec 2004