Peita Dixon
Head Of Development at Aurora Education Foundation- Claim this Profile
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Bio
Jody Schaffer MS, CVA (she/her)
Peita and I worked closely together during her entire tenure at San Francisco AIDS Foundation. She was instrumental in deepening the relationship between the Development Team and Volunteer Services to maximize the fundraising impact of the SFAF volunteering program. Together we implemented corporate engagement strategies that increased volunteer-related fundraising to more than $165,000 in her first year at SFAF. Peita is deeply committed to serving the HIV/AIDS and LGBTQ+ communities and appreciates the valuable contributions made by volunteers. She not only strengthened development team's relationships with Volunteer Services, she also built bridges and enhanced communications with our many programs teams. She created corporate partnerships that dramatically increased visibility in the community for the our programs, but also increased financial support for them. She has an almost otherworldly ability to connect donors and funders to our mission. Although I did not report to her, I often participated in team meetings and events that she led and I observed her to be an excellent leader, skilled at inspiring and encouraging staff to perform at their best. She was also willing to step out of her comfort zone to learn new strategies, step in to new roles and take on challenging projects. In every instance that she pushed herself, she excelled. Anyone who has the opportunity to work with her will assuredly be grateful for her commitment, her joyful outlook and her expertise.
Andrew Hattori
Peita is a leader who offers a rare mix of vision, charisma, collaboration, and ability to get a job done. We had the opportunity to work together during her entire tenure at San Francisco AIDS Foundation (SFAF) and I was thrilled to work alongside her as her peer when she earned her promotion to director of development, then to senior director. Peita is the type of leader you want in your organization when something unexpected happens (like a global event that shifts a huge vertical in your fundraising model). Her thoughtful partnership, and super creativity allowed SFAF to sustain it's revenue during the COVID-19 pandemic, brought new partners to the table, and helped her team hit their goals. It was very impressive to watch. I consider myself very fortunate to work with Peita, and I hope you will feel the same way if you're lucky enough to work with her in the future.
Jody Schaffer MS, CVA (she/her)
Peita and I worked closely together during her entire tenure at San Francisco AIDS Foundation. She was instrumental in deepening the relationship between the Development Team and Volunteer Services to maximize the fundraising impact of the SFAF volunteering program. Together we implemented corporate engagement strategies that increased volunteer-related fundraising to more than $165,000 in her first year at SFAF. Peita is deeply committed to serving the HIV/AIDS and LGBTQ+ communities and appreciates the valuable contributions made by volunteers. She not only strengthened development team's relationships with Volunteer Services, she also built bridges and enhanced communications with our many programs teams. She created corporate partnerships that dramatically increased visibility in the community for the our programs, but also increased financial support for them. She has an almost otherworldly ability to connect donors and funders to our mission. Although I did not report to her, I often participated in team meetings and events that she led and I observed her to be an excellent leader, skilled at inspiring and encouraging staff to perform at their best. She was also willing to step out of her comfort zone to learn new strategies, step in to new roles and take on challenging projects. In every instance that she pushed herself, she excelled. Anyone who has the opportunity to work with her will assuredly be grateful for her commitment, her joyful outlook and her expertise.
Andrew Hattori
Peita is a leader who offers a rare mix of vision, charisma, collaboration, and ability to get a job done. We had the opportunity to work together during her entire tenure at San Francisco AIDS Foundation (SFAF) and I was thrilled to work alongside her as her peer when she earned her promotion to director of development, then to senior director. Peita is the type of leader you want in your organization when something unexpected happens (like a global event that shifts a huge vertical in your fundraising model). Her thoughtful partnership, and super creativity allowed SFAF to sustain it's revenue during the COVID-19 pandemic, brought new partners to the table, and helped her team hit their goals. It was very impressive to watch. I consider myself very fortunate to work with Peita, and I hope you will feel the same way if you're lucky enough to work with her in the future.
Jody Schaffer MS, CVA (she/her)
Peita and I worked closely together during her entire tenure at San Francisco AIDS Foundation. She was instrumental in deepening the relationship between the Development Team and Volunteer Services to maximize the fundraising impact of the SFAF volunteering program. Together we implemented corporate engagement strategies that increased volunteer-related fundraising to more than $165,000 in her first year at SFAF. Peita is deeply committed to serving the HIV/AIDS and LGBTQ+ communities and appreciates the valuable contributions made by volunteers. She not only strengthened development team's relationships with Volunteer Services, she also built bridges and enhanced communications with our many programs teams. She created corporate partnerships that dramatically increased visibility in the community for the our programs, but also increased financial support for them. She has an almost otherworldly ability to connect donors and funders to our mission. Although I did not report to her, I often participated in team meetings and events that she led and I observed her to be an excellent leader, skilled at inspiring and encouraging staff to perform at their best. She was also willing to step out of her comfort zone to learn new strategies, step in to new roles and take on challenging projects. In every instance that she pushed herself, she excelled. Anyone who has the opportunity to work with her will assuredly be grateful for her commitment, her joyful outlook and her expertise.
Andrew Hattori
Peita is a leader who offers a rare mix of vision, charisma, collaboration, and ability to get a job done. We had the opportunity to work together during her entire tenure at San Francisco AIDS Foundation (SFAF) and I was thrilled to work alongside her as her peer when she earned her promotion to director of development, then to senior director. Peita is the type of leader you want in your organization when something unexpected happens (like a global event that shifts a huge vertical in your fundraising model). Her thoughtful partnership, and super creativity allowed SFAF to sustain it's revenue during the COVID-19 pandemic, brought new partners to the table, and helped her team hit their goals. It was very impressive to watch. I consider myself very fortunate to work with Peita, and I hope you will feel the same way if you're lucky enough to work with her in the future.
Jody Schaffer MS, CVA (she/her)
Peita and I worked closely together during her entire tenure at San Francisco AIDS Foundation. She was instrumental in deepening the relationship between the Development Team and Volunteer Services to maximize the fundraising impact of the SFAF volunteering program. Together we implemented corporate engagement strategies that increased volunteer-related fundraising to more than $165,000 in her first year at SFAF. Peita is deeply committed to serving the HIV/AIDS and LGBTQ+ communities and appreciates the valuable contributions made by volunteers. She not only strengthened development team's relationships with Volunteer Services, she also built bridges and enhanced communications with our many programs teams. She created corporate partnerships that dramatically increased visibility in the community for the our programs, but also increased financial support for them. She has an almost otherworldly ability to connect donors and funders to our mission. Although I did not report to her, I often participated in team meetings and events that she led and I observed her to be an excellent leader, skilled at inspiring and encouraging staff to perform at their best. She was also willing to step out of her comfort zone to learn new strategies, step in to new roles and take on challenging projects. In every instance that she pushed herself, she excelled. Anyone who has the opportunity to work with her will assuredly be grateful for her commitment, her joyful outlook and her expertise.
Andrew Hattori
Peita is a leader who offers a rare mix of vision, charisma, collaboration, and ability to get a job done. We had the opportunity to work together during her entire tenure at San Francisco AIDS Foundation (SFAF) and I was thrilled to work alongside her as her peer when she earned her promotion to director of development, then to senior director. Peita is the type of leader you want in your organization when something unexpected happens (like a global event that shifts a huge vertical in your fundraising model). Her thoughtful partnership, and super creativity allowed SFAF to sustain it's revenue during the COVID-19 pandemic, brought new partners to the table, and helped her team hit their goals. It was very impressive to watch. I consider myself very fortunate to work with Peita, and I hope you will feel the same way if you're lucky enough to work with her in the future.
Experience
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Aurora Education Foundation
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Head Of Development
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Sep 2021 - Present
The Aurora Education Foundation is an Indigenous organisation that supports Aboriginal and Torres Strait Islander students to realise their full education and employment potential – whether it is completing Year 12 or achieving a DPhil from Oxford. Through our interconnected programs and pathways, we walk with students from high school through to university and the workplace, redefining Indigenous educational and employment success. The Aurora Education Foundation is an Indigenous organisation that supports Aboriginal and Torres Strait Islander students to realise their full education and employment potential – whether it is completing Year 12 or achieving a DPhil from Oxford. Through our interconnected programs and pathways, we walk with students from high school through to university and the workplace, redefining Indigenous educational and employment success.
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San Francisco AIDS Foundation
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United States
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Non-profit Organizations
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100 - 200 Employee
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Senior Director, Development
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Jul 2020 - Feb 2021
San Francisco AIDS Foundation( SFAF) promotes health, wellness, and social justice for communities most impacted by HIV, through sexual health and substance use services, advocacy, and community partnerships. San Francisco AIDS Foundation was founded in 1982 to respond to the AIDS health crisis. Today with more than 200 staff, SFAF provides direct services to 25,000+ people in the San Francisco Bay Area. Millions more access SFAF 's educational materials online.
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Director Of Development
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Jul 2019 - Jul 2020
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Director, Corporate and Institutional Partnerships
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Nov 2017 - Jun 2019
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Events and Corporate Partnerships Manager
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Jan 2017 - Oct 2017
King County Sexual Assault Resource Center (KCSARC) provides sexual assault-related services for people of all ages in King County, WA, while working toward the ultimate goal of eliminating sexual violence and abuse from our communities. Achievements: Executed KCSARC's cornerstone fundraising event for 1000 guests, with less than 2 months lead time - the 2017 BE LOUD Breakfast Developed KCSARC sponsorship strategy including: a) Completely new approach, moving away from transactional relationships and into an organizational partnerships model b) Development of new partner hierarchy and associated benefits c) Identification of existing and creation of new sponsorship assets and platforms, including content and corporate training programs Pitched and secured right to activate KCSARC BE LOUD pop up activation at Bumbershoot Festival Creation and delivery of 6 week Sexual Assault Awareness Month promotional campaign across radio, social, event and print Show less
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Secret Sounds Connect
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Australia
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Advertising Services
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1 - 100 Employee
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Artist and Content Partnerships Manager
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Sep 2015 - Jun 2016
Secret Sounds Connect is the exclusive sponsorship agent for Australia's leading music festivals and events including Splendour in the Grass, The Falls Festival and Unify, plus headline and side show tours for artists like Mumford & Sons, Bloc Party and more. Achievements: a) Exceeded 12-month revenue target in the first 6 months b) Consistent new revenue generation through talent bookings, tour and event sponsorships and content creation c) Developed and sold a 12-month “always on” artist and content strategy to Ibis Hotels for www.ibisplay.com.au. d) Brokered 2016 Jack Daniel’s sponsorship of Bloc Party global album launch for the release of Hymns, funding the launch event and delivering revenue to Secret Sounds Connect e) Delivered 2016 Telstra Mumford & Sons sponsorship to raise funds for the flood-affected community of Dungog. More than $30,000 raised for the community. Key Responsibilities: a) Development of content and talent strategies for commercialisation b) Revenue generation through talent bookings, tour and event sponsorships, and content creation c) Work with festival sponsorship sales teams to generate branded talent and content opportunities as extension of festival partnerships d) Develop brand sponsorships and platforms that assist in commercial opportunities for Secret Sounds Touring, Dew Process, Create Control and Village Sounds artists e) Management of inter-agency communications between booking, touring, recording & publishing agencies including overall project management f) Work with artists and/or agents to develop brand integration strategies and opportunities g) Active prospecting of new business leads and conversion into clients h) Special project management i) Key account management j) Secure new commercial rights clients Show less
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mixitup Australia - a Live Nation joint venture company
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Australia
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Entertainment
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Head of Partner Services
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May 2014 - Apr 2015
mixitup Australia is an entertainment sponsorships agency and the Australasian sponsorship division of Live Nation, the world’s largest entertainment companyAchievements:a) Managed all sponsor and client services during a period of exponential agency growth (see HIGHLIGHTS)b) Delivery of in-concert experiences, artist experiences and brand activations, including (but not limited to) - PlaySafe activation at Lady Gaga's 2015 World Tour - QANTAS exclusive VIP experiences and backstage tours c) Managed multiple client stakeholders with a variety of objectives: festival clients, brand clients, cultural events, government, non-profits, members-based organizations and research clients d) Consistent campaign delivery of increased complexity and sizeKey Responsibilities:a) Management of Partnership Services teamb) Sponsorship management across variety of sponsors/brands including: - Qantas, Rdio, NSW Health, Carlton Dry and ANZ among others. c) Project managementd) Development, implementation and delivery of all sponsorship rights and benefitse) Client servicing and reportingf) Creation of brand-tailored sponsorship packagesg) Operational management of all brand activationsh) Budget managementi) Brand activation development and productionj) Identify and develop sponsorship assets for commercialisationk) Contracts Show less
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Sponsor Services Manager
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Aug 2010 - May 2014
Sponsor Services Manager at brand entertainment and sponsorship agency mixitup, representing commercial rights for a variety of music, arts and entertainment properties.Sponsorship clients managed during this period include: - Sydney Gay & Lesbian Mardi Gras - Soundwave Festival- Falls Festival- Harvest Festival- Australian Independent Records Association- ksubi- V FestivalAchievements:Three- year “Kirin Big In Japan” brand partnership campaign between Kirin beer and ksubi, including execution of exclusive Japanese art live events program, content, artist bookings, on-premise and trade activation, branding, tour coordination, blog creation, budget management and reporting Delivery of Carlton Dry three-year Australian independent music strategy including year-round social media, radio, streaming and print campaigns, plus all brand activation at the Independent Music Awards from 2012 - 2014 Show less
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Account Manager
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2008 - Aug 2010
Account Manager executing brand experiences with a focus on live music, youth and entertainment campaigns. Expertise in experiential, digital and event production. Clients included Red Bull and Kirin.
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Talent and Artist Relations
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Jan 2007 - Sep 2008
Talent Booking and Artist Relations for events including the 2008 MTV Awards Australia, MTV Snow Jam 2008, V Festival 2008 and Good Vibrations 2008. Artists worked with include Kim Kardashian, 50 Cent, Smashing Pumpkins, Dizzee Rascal, Lil Jon and Simon Le Bon. Talent Booking and Artist Relations for events including the 2008 MTV Awards Australia, MTV Snow Jam 2008, V Festival 2008 and Good Vibrations 2008. Artists worked with include Kim Kardashian, 50 Cent, Smashing Pumpkins, Dizzee Rascal, Lil Jon and Simon Le Bon.
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Peer Group Media
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Australia
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Musicians
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1 - 100 Employee
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Account Coordinator
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Jan 2006 - Oct 2007
Account Coordinator on music marketing campaigns and brand activation for Tooheys Extra Dry and V Energy on festivals including Big Day Out. Account Coordinator on music marketing campaigns and brand activation for Tooheys Extra Dry and V Energy on festivals including Big Day Out.
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Education
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2004 - 2005
Southern Cross University
Bachelor of Arts: Media and Communications, Communication and Media Studies -
2003 - 2004
Macleay College
Diploma of Journalism, Communications -
1997 - 2002
Model Farms High School
HSC
Community
