Peiran Bian

Advertising Account Executive Intern at Ogilvy China 奥美中国
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Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Google Analytics for Beginner Certification
    Google analytics
    Feb, 2023
    - Sep, 2024

Experience

    • China
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Account Executive Intern
      • May 2023 - Present

      - Actively participated in brainstorming sessions and contributed innovative ideas, fostering creativity and generating unique concepts to meet client needs. - Ensured precise communication of project specifications and client preferences, demonstrating strong attention to detail and organizational skills. - Actively participated in brainstorming sessions and contributed innovative ideas, fostering creativity and generating unique concepts to meet client needs. - Ensured precise communication of project specifications and client preferences, demonstrating strong attention to detail and organizational skills.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Mar 2023 - Present

      - Work closely with both analysts and creatives to develop client strategies. - Lead focus groups, utilize cutting-edge social listening tools, and ideate campaign strategies. - Analyze qualitative information, turn this information into actionable client strategies, and present these strategies to clients. - Work closely with both analysts and creatives to develop client strategies. - Lead focus groups, utilize cutting-edge social listening tools, and ideate campaign strategies. - Analyze qualitative information, turn this information into actionable client strategies, and present these strategies to clients.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Director of Event Planning
      • Jun 2022 - Present

      - Managed events holding more than 600 students, like New Student Orientation, Halloween party and Chinese Spring Festival Gala.- Managed for connecting and collaborating with other 5 departments.- Negotiated with Student Government and other student organizations at the University of Florida.

    • Event Planner
      • Aug 2020 - May 2022

    • China
    • Education Administration Programs
    • 100 - 200 Employee
    • TOEFL Teaching Assistant Intern
      • May 2021 - Aug 2021

      - Conducted special assessments and tutoring sessions to support individual student needs. - Prepared lesson materials, bulletin board displays, exhibits and demonstrations to assist teachers in classroom preparation. - Conducted special assessments and tutoring sessions to support individual student needs. - Prepared lesson materials, bulletin board displays, exhibits and demonstrations to assist teachers in classroom preparation.

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Yearbook Editor
      • Aug 2019 - Jun 2020

      - Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product. - Adjusted, modified and networked photos using digital and computer manipulative applications. - Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product. - Adjusted, modified and networked photos using digital and computer manipulative applications.

Education

  • University of Florida
    Bachelor's degree, Advertising
    2020 - 2024
  • Oaks Christian School
    High School Diploma
    2017 - 2020

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