Peipei SUN
Revenue Director, Sands China Limited at Sands China- Claim this Profile
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English Full professional proficiency
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Cantonese Full professional proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certificate Program of Cornell University: Advanced Hospitality Revenue Management
Cornell UniversityJun, 2013- Nov, 2024 -
Certified Management Acountant
Institute of Management Accountants United States of AmericaFeb, 2012- Nov, 2024
Experience
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Sands China
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China
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Hospitality
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700 & Above Employee
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Revenue Director, Sands China Limited
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Nov 2017 - Present
• Assists head of Revenue on overall hotel room revenue strategy for multi-properties with 7,000 rooms • Closely work with sales team to drive market growth through developing sales strategy, and setting and tracking the target• Provides analytical supports, business intelligence, and revenue leadership support to operation teams (F&B, Transportation, and Recreation) • Leads Sales & Marketing strategic plans for overall Transient recovery from COVID-19: market competition analysis, product design, Sales distribution channels, and digital marketing campaigns • Guides the revenue team of 18 people on business forecasting, pricing, inventory management, channel optimization and business analysis for stakeholders • Collaborates with Macao Institute for Tourism Studies (3rd in Asia on the QS World University Rankings by Subject) as guest speaker strength on topic: Revenue management principle, Macau hospitality industry trend, How to understand your customers through data Show less
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Senior Revenue Manager, Sands China Limited
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Oct 2016 - Oct 2017
• Develops partnership and sponsorship opportunities with appropriate digital organizations in each marketplace and works closely with Ecommerce, Destination Marketing and OTAs to promote Macau as a leisure destination• Assist connectivity project with Wholesale and OTA partners to enhance operation efficiency and improve channel management• Collaborates with Macau universities (University of Macau and IFT) grooming local students to become the next generation of Revenue Management talents Show less
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Marriott International
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United States
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Hospitality
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700 & Above Employee
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Market Director of Revenue Management, Marriott International
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Mar 2016 - Oct 2016
• In charge of Cluster Revenue team of Zhejiang market and looks after 7 hotels with the inventory of 1,500 rooms in 4 cities • Works closely with 7 GMs and DOSs to develops short terms Transient strategy and full year Corporate Account strategy and ensures pricing alignment among all the hotels • Drives 2 hotels become the most improved hotels in System Adoption Index in North China Area • In charge of Cluster Revenue team of Zhejiang market and looks after 7 hotels with the inventory of 1,500 rooms in 4 cities • Works closely with 7 GMs and DOSs to develops short terms Transient strategy and full year Corporate Account strategy and ensures pricing alignment among all the hotels • Drives 2 hotels become the most improved hotels in System Adoption Index in North China Area
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Sands China
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China
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Hospitality
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700 & Above Employee
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Revenue Manager
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May 2014 - Mar 2016
• Drives Transient business with +30.2% increase in room nights by developing direct channels, creating suitable package for family travelers, leveraging IHG loyalty programs • Develops long term and short term hotel (1,224 keys) pricing strategy to drive market share • Directs Corporate Account and Wholesale contracting • Optimizes Group business for multiple hotels with total inventory of 5,000 rooms by managing Room Revenue, F&B Revenue, C&E Rental and Meeting Space Usage • Conducts weekly revenue meeting with General Manager, Front Office, Sales & Marketing and Reservation to resolve operational issues and ensure strategies implement appropriately • Establishes Revenue support team of nine staff in Zhuhai and provides trainings to Revenue analysts, Front Office, Reservation and Sales & Marketing teams Show less
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Assistant Revenue Manager
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Mar 2013 - May 2014
• Improves Transient ADR by +26.6% through proper pricing strategy and business mix improving• Manages Conrad Macao Cotai Central (636 keys)’s occupancy and daily rates to maximize hotel revenue• Prepares the budget and forecast to identify business opportunities and initiates recovery plans for need period
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Analyst & Senior Analyst of Revenue Management
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Sep 2010 - Mar 2013
• Drives property overall ADR by +4.0% by positioning Venetian as market leader in rates• Recommends daily pricing of Venetian (2,905 keys) for all the segments to optimize hotel revenue performance• Applies the principles of Revenue Management to F&B, Ferry and Entertainment and builds reports for division head to review business• Provides analytical support to Sales department on Travel Agent and Source Market performance and trends to assist identify business opportunities• Produces monthly revenue management report for senior management review Show less
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Financial Analyst (Finance Leadership Program)
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Sep 2008 - Aug 2010
• Accomplishes four 6-month rotations within Finance department: Finance Process Quality, Financial Planning & Analysis, Regional Accounting-General Ledger and Property Finance.• Be involved in eight efficiency-improved projects by conducting interviews, collecting and analyzing data, proposing suggestions to senior management and closes a Six-Sigma project with USD1.8M annual savings
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Education
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2007 - 2008
The University of Hong Kong
Master, Economics
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