Senior Media Specialist

• Jul 2022 - Present

Media Specialist

• Jan 2021 - Jul 2022

Account Manager

• Feb 2020 - May 2020

• Led end-to-end project management for all media and branded partnership campaigns involving complex work streams, acted as main point of contact for cross-functional team collaboration both internally and externally (Account Executives, Finance/AR, Legal, Ad Operations, Talent Management team) • Campaign management experience including platforms IG/FB/YouTube/Pinterest/creator blogs to ensure delivery against planned KPI while mitigating scope creep • Creator management including… Show more • Led end-to-end project management for all media and branded partnership campaigns involving complex work streams, acted as main point of contact for cross-functional team collaboration both internally and externally (Account Executives, Finance/AR, Legal, Ad Operations, Talent Management team) • Campaign management experience including platforms IG/FB/YouTube/Pinterest/creator blogs to ensure delivery against planned KPI while mitigating scope creep • Creator management including negotiating creator fees and deliverables with creators of all tiers, drafted creator’s statement of work agreements and ensured creators met milestones and deadlines as required • Drafted legal documents for content programs between both agency/client team and creators in collaboration with the Legal department to ensure liabilities, business and legal points are covered • Created workback schedules and ensured all program milestones were met and on time • Developed and maintained budgets for all campaigns to ensure company profitability while securing optimal client value • Developed post reports to pull key campaign insights, identified campaign trends, how the campaign KPIs were met and successfully drove repeat business from key clients • Spearheaded the Creators Insight Platform (CIP) research campaign using quantitative and qualitative data, planned and implemented it from start to finish and delivered the strongest performing CIP within the organization to date, with exceptional client value and high brand lift • Determined and implement efficiencies across all teams to help streamline standard processes and ensure problems were accurately predicted and resolved • Created reports using Google Ad Manager data by utilizing Excel macros to predict potential under delivery mid-campaign, actioned where needed to ensure all campaigns met or exceeded their performance goals

Associate Account Manager

• Feb 2019 - Feb 2020

• Connecting brands and creators to create large scale national social and digital brand campaigns • Assists the Sales team with pre-sale needs and legal/financial negotiations for all branded content campaign • Manage and execute all deliverables and assets associated with branded content campaigns and measuring success upon completion • Manage relationship with cross-functional departments including Ad Operations, Finance/AR, and Legal team for all branded partnerships and media… Show more • Connecting brands and creators to create large scale national social and digital brand campaigns • Assists the Sales team with pre-sale needs and legal/financial negotiations for all branded content campaign • Manage and execute all deliverables and assets associated with branded content campaigns and measuring success upon completion • Manage relationship with cross-functional departments including Ad Operations, Finance/AR, and Legal team for all branded partnerships and media campaigns • Advise and ideate with creators for brand campaigns and partnerships as needed • Platforms include Salesforce and Google Ads Manager

Assistant Media Planner/Buyer

• Nov 2017 - Nov 2018

• Assist in the planning and execution of media plans based on client briefs and planned objectives • Negotiate and purchase different media as required, including Digital (Direct-Buy and Programmatic), Out of Home, Print, TV and Radio • Experience trafficking out various formats of digital campaigns including standard, video and Programmatic • Proficient in completing client reports, providing key insights and recommendations on future strategy • Maintained monthly billing by… Show more • Assist in the planning and execution of media plans based on client briefs and planned objectives • Negotiate and purchase different media as required, including Digital (Direct-Buy and Programmatic), Out of Home, Print, TV and Radio • Experience trafficking out various formats of digital campaigns including standard, video and Programmatic • Proficient in completing client reports, providing key insights and recommendations on future strategy • Maintained monthly billing by resolving financial discrepancies from partners in all media platforms • Manage and Track PO’s and MPA’s across business groups • Platforms: Working knowledge of Mediaocean programs (Prisma, DDS) as well as Research programs (ComScore, Vividata/eTelmar, InfoSys/Lens) Clients include BEHR Paint, Reliance Home Comfort, Tiffany&Co., Nestle Show less • Assist in the planning and execution of media plans based on client briefs and planned objectives • Negotiate and purchase different media as required, including Digital (Direct-Buy and Programmatic), Out of Home, Print, TV and Radio • Experience trafficking out various formats of digital campaigns including standard, video and Programmatic • Proficient in completing client reports, providing key insights and recommendations on future strategy • Maintained monthly billing by… Show more • Assist in the planning and execution of media plans based on client briefs and planned objectives • Negotiate and purchase different media as required, including Digital (Direct-Buy and Programmatic), Out of Home, Print, TV and Radio • Experience trafficking out various formats of digital campaigns including standard, video and Programmatic • Proficient in completing client reports, providing key insights and recommendations on future strategy • Maintained monthly billing by resolving financial discrepancies from partners in all media platforms • Manage and Track PO’s and MPA’s across business groups • Platforms: Working knowledge of Mediaocean programs (Prisma, DDS) as well as Research programs (ComScore, Vividata/eTelmar, InfoSys/Lens) Clients include BEHR Paint, Reliance Home Comfort, Tiffany&Co., Nestle Show less

Assistant Buyer, Media Investment

• Oct 2016 - Oct 2017

• Assisted in the preparation and execution of Television buys including selective, regional/national network television, as well as specialty television in both English and French markets • Cleared discrepancies for major clients including Johnson&Johnson, Benjamin Moore Paint, Netflix and Hershey's Chocolate to ensure timely payment of monthly invoices • Use of DDS (Mediaocean) programs to enter campaigns, maintain buys, confirm makegoods, and clear invoices • Maintained… Show more • Assisted in the preparation and execution of Television buys including selective, regional/national network television, as well as specialty television in both English and French markets • Cleared discrepancies for major clients including Johnson&Johnson, Benjamin Moore Paint, Netflix and Hershey's Chocolate to ensure timely payment of monthly invoices • Use of DDS (Mediaocean) programs to enter campaigns, maintain buys, confirm makegoods, and clear invoices • Maintained Johnson&Johnson’s Closed Captioning Campaign by working with planners, station sales representatives, traffic coordinators and third-party creative agencies to ensure the campaign run as planned every broadcasting period • Participated in weekly status meetings and updated status reports as needed • Proficiency in DDS (MediaOcean), InfoSys and Lens Clients include Johnson&Johnson, Benjamin Moore, Netflix, McCormick Spices, Hershey Show less • Assisted in the preparation and execution of Television buys including selective, regional/national network television, as well as specialty television in both English and French markets • Cleared discrepancies for major clients including Johnson&Johnson, Benjamin Moore Paint, Netflix and Hershey's Chocolate to ensure timely payment of monthly invoices • Use of DDS (Mediaocean) programs to enter campaigns, maintain buys, confirm makegoods, and clear invoices • Maintained… Show more • Assisted in the preparation and execution of Television buys including selective, regional/national network television, as well as specialty television in both English and French markets • Cleared discrepancies for major clients including Johnson&Johnson, Benjamin Moore Paint, Netflix and Hershey's Chocolate to ensure timely payment of monthly invoices • Use of DDS (Mediaocean) programs to enter campaigns, maintain buys, confirm makegoods, and clear invoices • Maintained Johnson&Johnson’s Closed Captioning Campaign by working with planners, station sales representatives, traffic coordinators and third-party creative agencies to ensure the campaign run as planned every broadcasting period • Participated in weekly status meetings and updated status reports as needed • Proficiency in DDS (MediaOcean), InfoSys and Lens Clients include Johnson&Johnson, Benjamin Moore, Netflix, McCormick Spices, Hershey Show less

Customer Service Representative

• Jul 2015 - Oct 2016

• Provided customer service to clients – ensured their banking and financial needs are met while providing sound financial advice • Demonstrated tact and professional attitude in communicating sensitive banking information with clients • Showcased strong analytical skills by spotting advice opportunities and referring clients to the appropriate partners within TD • Consistently maintained and exceeded Sales Revenue (SR) expectation per quarter – pacing as the Top 25 CSRs in my… Show more • Provided customer service to clients – ensured their banking and financial needs are met while providing sound financial advice • Demonstrated tact and professional attitude in communicating sensitive banking information with clients • Showcased strong analytical skills by spotting advice opportunities and referring clients to the appropriate partners within TD • Consistently maintained and exceeded Sales Revenue (SR) expectation per quarter – pacing as the Top 25 CSRs in my district for the last three quarters • Secure Desk Operator duties included performing opening and closing branch procedures Show less • Provided customer service to clients – ensured their banking and financial needs are met while providing sound financial advice • Demonstrated tact and professional attitude in communicating sensitive banking information with clients • Showcased strong analytical skills by spotting advice opportunities and referring clients to the appropriate partners within TD • Consistently maintained and exceeded Sales Revenue (SR) expectation per quarter – pacing as the Top 25 CSRs in my… Show more • Provided customer service to clients – ensured their banking and financial needs are met while providing sound financial advice • Demonstrated tact and professional attitude in communicating sensitive banking information with clients • Showcased strong analytical skills by spotting advice opportunities and referring clients to the appropriate partners within TD • Consistently maintained and exceeded Sales Revenue (SR) expectation per quarter – pacing as the Top 25 CSRs in my district for the last three quarters • Secure Desk Operator duties included performing opening and closing branch procedures Show less