Experience

GROUND wellbeing
• Ireland
• Wellness and Fitness Services
• 1 - 100 Employee
• Founder

  • Nov 2020 - Present


Irish Spa Association

• Ireland
• Non-profit Organization Management

• Co-Founder IRISH SPA ASSOCIATION

  • Jun 2019 - Present

  The Irish Spa Association (ISA) was created to foster professionalism and growth within the spa industry by providing educational resources and networking opportunities, analytics and facilitating real-time discussions around critical issues affecting our sector. We also aim to impact change at a government and policy level, by being an authoritative voice to champion the contribution of the spa experience to Irish health, social and economic prosperity while driving the Travel Wellness market. Founded by industry veterans Peigin Crowley and Anita Murray, the ISA is a not-for-profit association striving to make continuous improvement in the quality of training, standards, environmental sustainability, wellness inclusion, and professionalism at all levels. ​ ​ Show less



MINK Hand & Foot Spa

• Ireland
• Individual and Family Services
• 1 - 100 Employee

• MINK Brand Development & Delivery

  • May 2019 - Present

  Development of professional and retail line - Modern Rose for luxurious hand and foot treatments at MINK, Dublin. Development of professional and retail line - Modern Rose for luxurious hand and foot treatments at MINK, Dublin.



Adare Manor

• Ireland
• Hospitality
• 200 - 300 Employee

• Spa Consultant

  • Jun 2015 - Present

  One of my major achievements to date, is being awarded the contract in 2015 to design & develop the Spa Concept & Operation for the new Adare Manor, a 5 Star Hotel and Golf Resort in Limerick. Additionally, I am very proud to have been instrumental in forging the partnership between Adare Manor and the global skincare brand La Mer as part of that Spa Project. I am very excited to be reaching the culmination of that Project and remain heavily committed and involved in the completion phase working closely with the marketing and public relations teams as we near the official opening date. Show less


Radisson Blu Royal Hotel Dublin City
• Ireland
• Hospitality
• 1 - 100 Employee
• Spa Consultant

  • Jul 2018 - Aug 2020


Harmonia Publishing

• Ireland
• Book and Periodical Publishing
• 1 - 100 Employee

• Irish Tatler Spa Awards Consultant

  • Jan 2017 - Apr 2020

  I am honoured to have been invited to participate as an Industry Judge and Panel Member for the 2017 Irish Tatler Spa Awards. Please visit http://irishtatler.com/spa-awards-2017. “Peigín joined the judging panel of the Irish Tatler Spa Awards in 2017 and acted as a consultant Advisor to the team, helping examine and re-build our judging processes. At every interaction, Peigín has showed the utmost professionalism, been charming and pleasant to deal with and her joie de vivre and energetic nature has definitely been welcome each step of the way! Always at hand to help with problem – solving, work to tight timelines, contribute to and lead discussion and forge new ideas, she has also confirmed her position as a leading authority on the spa industry in Ireland. I would certainly recommend working with Peigín on a consultancy basis within this area.” Shauna O’Halloran Editor Irish Tatler Show less


Cliff House Hotel
• Ireland
• Hospitality
• 1 - 100 Employee
• WELL at CLIFF - Spa Consultant, Brand and Treatment Designer

  • Jul 2017 - Mar 2020

Cliff at Lyons
• Ireland
• Hospitality
• 1 - 100 Employee
• Special Project - Spa Consultant, Brand and Treatment Designer

  • Mar 2017 - Mar 2020

King's Mansion, New Build, Goa
• Spa & Wellness Designer

  • Aug 2018 - Feb 2020


Spa Life International

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• SPA LIFE Event Organiser - Ireland

  • Jan 2017 - Jun 2019

  Delighted to be hosting the first SPA LIFE International Convention in Ireland, supported by Failte Ireland, it is the biggest and best event of its type to be held in Ireland and will take place at the Osprey Hotel & Spa on 19th & 20th June 2017. “When deciding on hosting Spa Life in Ireland for the first time, we began by engaging Peigín. She is quite simply the ORACLE of Spa in Ireland. Peigín is deeply embedded in her industry and respected greatly, her network is vast and valuable. We love working with her, she has incredible energy, passion and follow through – a great pleasure to work with. Mike Fitch & Andrew Hammond, Founders Spa Life International Show less


The Merrion Hotel, Dublin
• Ireland
• Hospitality
• 100 - 200 Employee
• Spa Consultant

  • Feb 2018 - Mar 2019


The Montenotte Hotel

• Spa Consultant

  • Nov 2017 - Apr 2018

  https://yaycork.ie/2018/03/30/corks-newest-spa-opens-this-weekend-heres-everything-you-need-to-know/ https://yaycork.ie/2018/03/30/corks-newest-spa-opens-this-weekend-heres-everything-you-need-to-know/



Seaham Hall

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Spa Consultant

  • Oct 2014 - Dec 2014

  “Peigín consulted for the Serenity Spa at Seaham Hall for a period of three months in 2013 where she supported and delivered the spa journey, the training of therapists and analysed the revenue opportunities. The energy and enthusiasm that she brought to the table during this short period was a great addition to the team during this transitional period. I would have no hesitation in recommending Peigín being involved in projects either in the short start-up period, or for longer term consultancy.” Ross Grieve, Managing Director, Seaham Hall, Durham, England Show less



Estee Lauder

• Malaysia
• Retail
• 1 - 100 Employee

• Professional Brands Director (Darphin & Bumble and bumble)

  • Jun 2010 - Sep 2014

  “There is nothing about Spas both commercially and aesthetically that Peigín doesn’t understand – her contacts are amongst the best in the business, she not only knows everybody worth knowing, but she also has great relationships with the key people in the industry. She is a great connector, she infuses teams with her passion, knowledge and training. She specialises in mentoring and up-skilling Spa Managers as well as educating teams to exacting standards. I would highly recommend Peigín to anyone in our industry.” Libby Koivio, Sales Director, Darphin - ESTEE LAUDER Show less



IADT Media Cube

• Ireland
• Media Production
• 1 - 100 Employee

• Spa Industry Judge

  • Jan 2014 - Apr 2014

  Industry Judge and Panel Member for the 2014 Irish Irish Spa Awards. Please visit www.irishspaawards.com/judges Industry Judge and Panel Member for the 2014 Irish Irish Spa Awards. Please visit www.irishspaawards.com/judges



ANNE SEMONIN

• United Kingdom
• Wellness and Fitness Services

• International Sales Director

  • May 2009 - Jun 2010

  “I have known and worked with Peigín over the past 10 years and can only describe her as “inspirational” in all she does. A truly infectious personality that makes business easy & fun. Commercially savvy and having worked alongside her at Elemis and in a consultancy role at Anne Semonin, Peigín is incredibly well regarded in the spa, retail & hospitality sectors. Ian Bailey, GM Anne Semonin 2009 “I have known and worked with Peigín over the past 10 years and can only describe her as “inspirational” in all she does. A truly infectious personality that makes business easy & fun. Commercially savvy and having worked alongside her at Elemis and in a consultancy role at Anne Semonin, Peigín is incredibly well regarded in the spa, retail & hospitality sectors. Ian Bailey, GM Anne Semonin 2009



ELEMIS

• United Kingdom
• Cosmetics
• 400 - 500 Employee

• UK & IRE Business Development Director

  • 2002 - 2009

  “Peigín landed the Elemis brand into Ireland in 2002, positioning it as the most successful Spa Brand to date. Growing sales to €2Million p/a. Through strategic planning and commercial decision making, Peigín’s role was crucial in giving the brand the solid foundation it thrives on today. As a Spa Consultant, Peigín delivers world class spas with great integrity and passion – an absolute pleasure to work with.” Noella Gabriel, Managing Director, Elemis “Peigín landed the Elemis brand into Ireland in 2002, positioning it as the most successful Spa Brand to date. Growing sales to €2Million p/a. Through strategic planning and commercial decision making, Peigín’s role was crucial in giving the brand the solid foundation it thrives on today. As a Spa Consultant, Peigín delivers world class spas with great integrity and passion – an absolute pleasure to work with.” Noella Gabriel, Managing Director, Elemis