Peichun Lin

Deputy Manager at CSRone
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Contact Information
us****@****om
(386) 825-5501
Location
Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency
  • German Limited working proficiency
  • Japanese Elementary proficiency
Skills

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Bio

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Credentials

  • 企業永續管理師
    台灣永續能源研究基金會
    Sep, 2022
    - Oct, 2024
  • Goethe-Zertifikat B1
    Goethe-Institut e.V.
    Dec, 2015
    - Oct, 2024
  • TMC Entry-level Marketing and Communication Certification
    Taiwan Marcom Certification Association
    Jan, 2013
    - Oct, 2024
  • IELTS
    英國文化協會
    Apr, 2017
    - Oct, 2024
  • 2023企業永續菁英培訓班 前瞻班
    台灣永續能源研究基金會

Experience

  • CSRone
    • Taiwan
    • Business Consulting and Services
    • 1 - 100 Employee
    • Deputy Manager
      • Jul 2022 - Present

      • ESG Communication • Sustainability Event Curation • Sustainability Reporting Consultancy • Social Impact Event Curation • ESG Communication • Sustainability Event Curation • Sustainability Reporting Consultancy • Social Impact Event Curation

  • CAREhER
    • Taiwan
    • Think Tanks
    • 1 - 100 Employee
    • Partnership and member manager
      • Sep 2020 - Mar 2022

      CAREhER is a community learning and development community for modern women leaders to connect and grow. At the same time, it is one of the most influential media for women in business in the APEC. • Event Curating and Marketing: creating delightful brand digital experiences and holding exclusive business networking events for women leaders e.g. International Women's Day Summit, monthly salon talks, member gala • Strategy Planning: based on customer insights and experience to develop new products and package • Partnership Management: maintaining long-lasting relationships with clients and brands to enhance selling and resources exchange e.g. Porsche, BCG, Aesop • Project Managing: led 20+ projects and established PM framework, from scheduling, budgeting and allocating tasks to ensure projects on time and with high quality • Business Operation: streamlining processes via Google workplace and notion to increase productivity Show less

  • Labsology法博思品牌管理與策略設計顧問公司
    • Brand Strategist/ Project Manager
      • Sep 2018 - Mar 2020

      I have worked with clients across different industries, such as an international patent law firm, power consultancy, online education platform, drink e-commerce, biotech company, logistic firm, etc. I am mainly responsible for the rebrand strategy planning and new brand developing. Besides, I collaborate closely with the creative team to make sure the brand touch points, including visual identity, the website, the customer experience, aligned with the brand strategy. • Developed brand strategies that define the purpose, proposition, and personality of the brand • Gave a comprehensive brand diagnosis for clients to identify the main problem in brand management • Presented holistic brand strategy plans and brand audit results for all clients • Designing and facilitating workshops e.g. brand purpose, customer journey, brand persona, etc. • Interviewed with the top-management team to gather the background information for rebranding • Conducted content analysis for interviews and quantitative analysis for rebranding • Researched the related branding topics e.g. brand architecture, brand naming, and brand packaging, etc. • Collaborated with the strategy team to plan the rebrand project • Brainstorming ideas with the creative team to ensure delivering a consistent brand • Named new brands that conveys founders' purpose • Supported user experience design for websites Show less

  • Cathay Financial Holdings Co., Ltd.
    • Taiwan
    • Financial Services
    • 400 - 500 Employee
    • Corporate Sustainability Intern
      • Feb 2016 - Aug 2016

      • Researched the Integrated Reporting and the international indicators with regard to CS • Designed a communication program by filming 5 videos for CS, including Responsible investment, Green Finance, Society Caring, Employee Engagement, and Carbon Emission Investigation • Won the Taipei Golden Eagle Micro-Movie: Responsible investment- Equator Principles and Green Finance at Cathay • Researched the Integrated Reporting and the international indicators with regard to CS • Designed a communication program by filming 5 videos for CS, including Responsible investment, Green Finance, Society Caring, Employee Engagement, and Carbon Emission Investigation • Won the Taipei Golden Eagle Micro-Movie: Responsible investment- Equator Principles and Green Finance at Cathay

Education

  • University of East Anglia
    Master of Science - MS, Brand Leadership
    2017 - 2018
  • Eberhard Karls Universität Tübingen
    Master's degree, International Economics
    2016 - 2017
  • National Tsing Hua University
    Bachelor's degree, Economics
    2011 - 2016

Community

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