pei yu

Analyst at Meritco Services
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Contact Information
us****@****om
(386) 825-5501
Location
CN
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency
  • French Elementary proficiency
Skills

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Ketty Loeb

Pei Yu joined Global Women-Partners in Philanthropy as an intern this summer, and I served the role of her direct manager. Pei has made a strong contribution to our organization during her internship, both as a research assistant and in the production of our fall newsletter (at every phase, from conception to printing). Pei is a a smart, enthusiastic colleague and a pleasure to work with. --Ketty Loeb, Program Manager, GWPP

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Credentials

  • Duolingo Spanish Fluency: Beginner (Estimated)
    Duolingo
    May, 2016
    - Nov, 2024
  • Google Adwords Certification
    Google
    Mar, 2015
    - Nov, 2024
  • CFA I
    CFA Institute

Experience

  • Meritco Services
    • China
    • Business Consulting and Services
    • 100 - 200 Employee
    • Analyst
      • Aug 2015 - Present

  • adSage Corporation
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Marketing Analyst
      • Oct 2014 - Jun 2015

      • Directed and executed analyses of website user behavioral data as part of digital business planning and content development, clients include cross-border e-tailer, online real estate and etc. • Integrated results from web analytics (using Google analysis, Kenshoo), competitive analyses, and market research to provide benchmarking and performance metrics for cross-channel marketing, including mobile, banner and etc. • Managed Uber accounts spending $1Million monthly to increase conversion rate (driver registration) by 233%, including marketing research, keyword optimization, bidding strategies, A/B testing, creative draft and etc. • Conducted research about Facebook campaign strategies and generated workstream, launched and maintained Facebook campaign for China Radio International (CRI) in Eastern Europe

  • Evergreen Goodwill of Northwest Washington
    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Program Analyst Intern
      • May 2014 - Oct 2014

      • Developed Return-on-Investment (ROI) analysis model to measure the efficiency of job training and education program, including hypotheses generation based on literature research, data collection and analysis through both internal and external sources, sensitivity analysis using Monte Carlo • Worked closely with project manager and CFO on preparation and writing reports about 5-yr ROI analysis of job training and education programs, presented the research outputs to board members • Developed Return-on-Investment (ROI) analysis model to measure the efficiency of job training and education program, including hypotheses generation based on literature research, data collection and analysis through both internal and external sources, sensitivity analysis using Monte Carlo • Worked closely with project manager and CFO on preparation and writing reports about 5-yr ROI analysis of job training and education programs, presented the research outputs to board members

  • Bank of China
    • Banking
    • 700 & Above Employee
    • Manager Assistant Intern
      • Nov 2010 - Jan 2011

      1. Analyzed the risk of loan lending by evaluating credit history, financial condition of international companies applying for bank loans 2. Closed 10 contracts for company loans business by doing customer advisory and verifying the credit history of clients 1. Analyzed the risk of loan lending by evaluating credit history, financial condition of international companies applying for bank loans 2. Closed 10 contracts for company loans business by doing customer advisory and verifying the credit history of clients

Education

  • University of Washington, Michael G. Foster School of Business
    Technology Entrepreneurship Certificate, Business Administration, Management and Operations
    2013 - 2014
  • University of Washington
    Master of Public Administration (M.P.A.), Public Administration
    2012 - 2014

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