Peggy Katalinich
Content Strategy Director at OneSpot- Claim this Profile
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Bio
Michelle Howell
Peggy gets data and how to present it to a varied audience. With a sweet spot in food, but the ability to apply her knowledge across all industries, she speaks with confidence on content approaches and recommended changes to content strategies. She is always seeking out opportunities to help customers get as much out of their content as possible. She dives into projects with gusto, she's flexible and amenable and is a great team player.
David Brown
Peggy is a rare triple threat in the content area - creator, strategist and analyst. She led one of the larger food content creative assignments for Kraft for a decade across all channels, and then applied broader strategic approaches into other industries like financial service, technology and retail, and lastly mastered Tableau to be able to complete in depth content analytics assignments, helping companies understand the 5% of their content that is truly performing and helping them to work out how to improve that performance.
Michelle Howell
Peggy gets data and how to present it to a varied audience. With a sweet spot in food, but the ability to apply her knowledge across all industries, she speaks with confidence on content approaches and recommended changes to content strategies. She is always seeking out opportunities to help customers get as much out of their content as possible. She dives into projects with gusto, she's flexible and amenable and is a great team player.
David Brown
Peggy is a rare triple threat in the content area - creator, strategist and analyst. She led one of the larger food content creative assignments for Kraft for a decade across all channels, and then applied broader strategic approaches into other industries like financial service, technology and retail, and lastly mastered Tableau to be able to complete in depth content analytics assignments, helping companies understand the 5% of their content that is truly performing and helping them to work out how to improve that performance.
Michelle Howell
Peggy gets data and how to present it to a varied audience. With a sweet spot in food, but the ability to apply her knowledge across all industries, she speaks with confidence on content approaches and recommended changes to content strategies. She is always seeking out opportunities to help customers get as much out of their content as possible. She dives into projects with gusto, she's flexible and amenable and is a great team player.
David Brown
Peggy is a rare triple threat in the content area - creator, strategist and analyst. She led one of the larger food content creative assignments for Kraft for a decade across all channels, and then applied broader strategic approaches into other industries like financial service, technology and retail, and lastly mastered Tableau to be able to complete in depth content analytics assignments, helping companies understand the 5% of their content that is truly performing and helping them to work out how to improve that performance.
Michelle Howell
Peggy gets data and how to present it to a varied audience. With a sweet spot in food, but the ability to apply her knowledge across all industries, she speaks with confidence on content approaches and recommended changes to content strategies. She is always seeking out opportunities to help customers get as much out of their content as possible. She dives into projects with gusto, she's flexible and amenable and is a great team player.
David Brown
Peggy is a rare triple threat in the content area - creator, strategist and analyst. She led one of the larger food content creative assignments for Kraft for a decade across all channels, and then applied broader strategic approaches into other industries like financial service, technology and retail, and lastly mastered Tableau to be able to complete in depth content analytics assignments, helping companies understand the 5% of their content that is truly performing and helping them to work out how to improve that performance.
Experience
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OneSpot
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United States
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Advertising Services
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1 - 100 Employee
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Content Strategy Director
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2018 - Present
Provide strategic interpretation and recommendations based on OneSpot's proprietary approach called Active Content Intelligence. Develop short-term solutions and propose larger, multi-channel platforms utilizing content characteristics proven to drive deeper engagement and fuel high-value actions. Provide strategic interpretation and recommendations based on OneSpot's proprietary approach called Active Content Intelligence. Develop short-term solutions and propose larger, multi-channel platforms utilizing content characteristics proven to drive deeper engagement and fuel high-value actions.
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MXM, part of Accenture Interactive
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United States
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Marketing and Advertising
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1 - 100 Employee
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Content Strategy Director
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Oct 2007 - Jan 2017
• Managed all content executions for the Kraft-Heinz CRM program including email, print, web refreshes and search• Developed strategic position papers reflecting consumer insights, metrics analysis and marketing objectives • Contributed to new business pitches, providing content analyses and creative insights• Supervised staff of 10 writers and editors • Managed all content executions for the Kraft-Heinz CRM program including email, print, web refreshes and search• Developed strategic position papers reflecting consumer insights, metrics analysis and marketing objectives • Contributed to new business pitches, providing content analyses and creative insights• Supervised staff of 10 writers and editors
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Food Director, Family Circle Magazine
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Jan 1994 - Sep 2007
• Directed all food coverage, including development of stories, supervision of staff of five, approval of all recipes, photography and design• Represented Family Circle editorial position at meetings, sales calls, media appearances• Led new magazine project from ideation to test market • Directed all food coverage, including development of stories, supervision of staff of five, approval of all recipes, photography and design• Represented Family Circle editorial position at meetings, sales calls, media appearances• Led new magazine project from ideation to test market
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Education
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University of Wisconsin-Madison
Bachelor’s Degree, Journalism
Community
